📌 Core Information
🔹 Job Title: Email Marketing Associate
🔹 Company: Brunswick Corporation
🔹 Location: Mettawa, IL
🔹 Job Type: Full-Time, Hybrid (3 Days per week)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving email marketing strategy for Mercury Marine division
- Collaborating with cross-functional teams to create customer-centric campaigns
- Optimizing email performance through data-driven insights and A/B testing
- Managing email production, deliverability, and list health
- Developing segmentation strategies and advanced automation workflows
ASSUMPTION: This role requires a balance of creative problem-solving and tactical execution, with a focus on driving business results through strategic business insight and communication skills.
📋 Key Responsibilities
✅ Lead and drive the planning and optimization of the Mercury Marine Email program
✅ Oversee day-to-day development and deployment of email communications
✅ Partner with creative, digital, brand, and MarTech teams to facilitate content strategies
✅ Establish best practice documentation, processes, roadmaps, and governance as an email marketing subject matter expert
✅ Maintain customer marketing lists and create segmentation strategies to cater to evolving business needs
✅ Utilize technical expertise to lead the design and implementation of advanced automation workflows and troubleshoot technical issues
✅ Establish key performance indicators, conduct analyses, and adjust campaigns or plans to maximize performance
✅ Monitor KPIs, identify areas of opportunity, and clearly articulate optimizations to maximize email channel performance
✅ Leverage consumer-level data and insights to develop segmented audience-based campaigns and optimize email channel strategies
✅ Proactively manage and monitor email deliverability, provide recommendations, and improve list health
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field required
Experience: 3-5 years of experience within email marketing strategy and management
Required Skills:
- Proficient in email marketing platforms (e.g., Marketo Engage, Constant Contact, HubSpot, or Salesforce)
- Excellent verbal and written communication skills
- Strong analytical skills with the ability to analyze data and identify actionable insights
- Effective project management skills to plan, execute, and monitor email campaigns and schedules
- Proficiency in creating email and marketing automation campaigns in a highly matrixed organization
- Ability to persuasively present ideas to colleagues and senior management
- Skilled at managing projects and meeting deadlines for multiple priorities/projects at one time
- Deep understanding of email marketing best practices, email production, GDPR, and other laws/governance, data compliance, and emerging trends
- Intermediate to advanced user of Excel, PowerPoint, and Word
- Strong attention to detail with knowledge of templated email code (HTML/CSS developer work)
- Willingness to travel up to 10% of the time
- Marine, dealership, and/or franchise experience preferred
Preferred Skills:
- Experience with MarTech tools and marketing automation platforms
- Familiarity with SQL or other database management systems
- Knowledge of CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Candidates with experience in the marine industry or relevant transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $104,300 annually
Benefits:
- Medical, dental, and vision insurance
- Paid vacation time
- 401k with up to 4% match
- Health Savings Account with company contribution
- Well-being program
- Product purchase discounts
Working Hours: Full-time, Hybrid (3 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary depending on multiple factors, including job-related knowledge/skills, relevant experience, business needs, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Brunswick Corporation is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. They are committed to industry leadership, being the best and most trusted partner to their many customers, and building synergies and ecosystems that enable them to challenge convention and define the future.
Company Size: Brunswick has approximately 19,000 employees operating in 27 countries worldwide. They are a publicly traded company with a market capitalization of over $10 billion.
Founded: Brunswick was founded in 1845 and is headquartered in Mettawa, IL.
Company Description:
- Brunswick is home to more than 60 industry-leading brands across marine propulsion, parts, accessories, distribution, technology, boats, and service businesses.
- Their comprehensive collection of brands includes Mercury Marine, Mercury Racing, MerCruiser, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood, Whale, Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, Quicksilver, Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses.
- Brunswick is dedicated to delivering innovative solutions that transform experiences on the water and beyond, informed and inspired by deep consumer insights and powered by their belief that “Next Never Rests™”.
Company Specialties:
- Manufacturing
- Boats
- Engines and propulsion
- Marine technology
- Boat club
Company Website: Brunswick Corporation
ASSUMPTION: Brunswick Corporation is a large, established company with a diverse portfolio of brands and a strong commitment to innovation and industry leadership.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.
Reporting Structure: The Email Marketing Associate reports directly to the Director, Email Marketing and works closely with various teams, including creative, digital, brand, and MarTech teams.
Work Arrangement: This role is a hybrid position, requiring the associate to be on-site for three days per week.
Growth Opportunities:
- Progression to a senior-level role within the marketing department
- Expansion of responsibilities to include additional brands or regions
- Transition to a management role, overseeing a team of email marketing specialists
- Career path into other marketing disciplines, such as digital marketing, brand management, or product marketing
ASSUMPTION: Brunswick offers numerous growth opportunities for employees who demonstrate strong performance and a commitment to the company's values and mission.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week on-site, with the option to work remotely for the remaining days)
Office Location(s): Mettawa, IL (Brunswick Corporate HQ)
Geographic Context:
- Mettawa, IL is a suburb of Chicago, located approximately 30 miles north of the city
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation, including boating, fishing, and hiking
- Mettawa is home to several corporate headquarters and is known for its strong business community
Work Schedule: Full-time, with a hybrid work arrangement (3 days per week on-site)
ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their professional and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final interview with the Director, Email Marketing
- Background check and offer extension
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and A/B testing skills
- Collaboration and communication abilities
- Project management and organizational skills
- Cultural fit and alignment with Brunswick's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of email marketing best practices and industry trends
- Showcase your ability to analyze data and identify actionable insights
- Prepare examples of successful email marketing campaigns you have managed or contributed to
- Be ready to discuss your approach to email marketing strategy, optimization, and segmentation
ATS Keywords: Email Marketing, Marketing Strategy, Data Analysis, A/B Testing, Campaign Optimization, Email Production, GDPR, Marketing Automation, Customer Engagement, Lead Generation, Segmentation, Collaboration, Project Management
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of the role's requirements and the company's values.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Marketo Engage, Constant Contact, HubSpot, or Salesforce)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- HTML and CSS developer work
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Performance-driven
Work Style:
- Brunswick values a balance of independent work and team collaboration
- The company encourages continuous learning and professional development
- Brunswick fosters a culture of open communication and transparency
- The work environment is fast-paced and dynamic, with a strong focus on results and accountability
Self-Assessment Questions:
- Do you have a proven track record of driving business results through strategic email marketing campaigns?
- Are you comfortable working in a highly matrixed organization and collaborating with various teams?
- Do you possess strong analytical skills and the ability to identify actionable insights from data?
- Are you able to manage multiple priorities and projects simultaneously, meeting deadlines and maintaining high-quality standards?
- Do you thrive in a fast-paced, dynamic work environment and enjoy working with a diverse team of professionals?
ASSUMPTION: Candidates who align with Brunswick's values and work style are more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously, with tight deadlines
- Working in a highly matrixed organization, collaborating with various teams and stakeholders
- Keeping up-to-date with industry trends, best practices, and emerging technologies in email marketing
- Adapting to changes in the marketing landscape, consumer behavior, and business priorities
- Balancing the need for data-driven insights with the need for quick decision-making and execution
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or Senior Email Marketing Specialist within a mid-sized to large organization
- Compared to smaller organizations, this role may have more responsibilities and require greater strategic thinking and collaboration
- Career paths for this role may include progression to a senior-level role within the marketing department, expansion of responsibilities, or transition to a management role
ASSUMPTION: This role offers a unique opportunity to work within a large, established company with a diverse portfolio of brands and a strong commitment to innovation and industry leadership.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch
- Optimizing an existing email campaign to improve open rates, click-through rates, and conversion rates
- Creating and implementing advanced automation workflows to nurture leads and engage customers
- Analyzing campaign performance data to identify trends, make data-driven optimizations, and maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Mercury Marine?
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does Brunswick support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does Brunswick measure the success of its email marketing campaigns, and what KPIs are most important to track?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful email marketing campaigns you have managed or contributed to
- Be ready to discuss your approach to email marketing strategy, optimization, and segmentation
- Follow up with the HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
