Alternance- Marketing Digital & Growth (Intrapreneuriat)

📌 Core Information

🔹 Job Title: Alternance - Marketing Digital & Growth (Intrapreneuriat)

🔹 Company: TopChrono

🔹 Location: Saint-Ouen, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying, activating, and scaling marketing strategies for a new B2C project
• Working on acquisition, activation, and market analysis across various marketing channels
• Collaborating with a dedicated team in a startup-like environment within a larger group
• Gaining hands-on experience in growth marketing, intrapreneurship, and digital marketing

ASSUMPTION: This role is ideal for students seeking practical experience in digital marketing and growth, with a strong analytical mindset, creativity, and entrepreneurial spirit.

📋 Key Responsibilities

✅ Conduct market analysis to identify new territories to conquer

✅ Research ideas to saturate existing markets and challenge current channels

✅ Manage SEO, SEA, CRM automation, social media, and influencer marketing campaigns

✅ Monitor and analyze KPIs, and provide data-driven recommendations

✅ Collaborate with cross-functional teams to ensure consistent branding and messaging

ASSUMPTION: The role requires a proactive and hands-on approach, with a focus on testing, measuring, and iterating marketing strategies.

🎯 Required Qualifications

Education: Student in business school (M1/M2), stage de césure, or stage de fin d'études

Experience: No professional experience required

Required Skills:

• Strong analytical mindset
• Creativity and problem-solving skills
• Excellent communication and writing skills in French
• Proficient in Microsoft Office and data analysis tools
• Familiarity with SEO, SEA, CRM, and social media marketing

Preferred Skills:

• Previous experience in marketing or a related field
• Fluency in English
• Knowledge of Canva or other design tools

ASSUMPTION: Candidates should have a strong interest in digital marketing, growth, and data analysis, as well as a proactive and entrepreneurial spirit.

💰 Compensation & Benefits

Salary Range: As an internship, this role is likely unpaid or offers a stipend. However, TopChrono offers a unique intrapreneurship experience with the support of a larger group.

Benefits:

• Opportunity to work in a startup-like environment within a larger group
• Hands-on experience in growth marketing and intrapreneurship
• Possibility to have a significant impact on the success of a new B2C project

Working Hours: Full-time (35 hours/week) with a fixed schedule

ASSUMPTION: While the salary range is not specified, the focus of this internship is on gaining practical experience and contributing to a new project's growth.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation/Trucking/Railroad, with a focus on premium transport services for businesses

Company Size: Medium (501-1,000 employees), offering the agility of a startup within a larger group

Founded: 1984, with a strong history and reputation in the market

Company Description:

• TopChrono is the partner for premium transport services for demanding businesses
• Offers a comprehensive and high-quality service, with a strong focus on customer experience
• Operates five specialized brands: TopChrono, CBM, Excel Courses, AlloExpress, and Translega

Company Specialties:

• Premium transport services
• Customer-centric approach
• Innovation and adaptation

Company Website: http://www.topchrono.fr/

ASSUMPTION: TopChrono's unique position in the market and focus on customer experience make it an attractive company for students seeking practical experience in marketing and growth.

📊 Role Analysis

Career Level: Entry-level (0-2 years), with the opportunity to gain significant experience and contribute to the success of a new project

Reporting Structure: Reporting directly to the Head of Marketing, with the opportunity to collaborate with cross-functional teams

Work Arrangement: On-site, full-time internship with a fixed schedule

Growth Opportunities:

• Gaining hands-on experience in growth marketing and intrapreneurship
• Contributing to the success of a new B2C project
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a dynamic and innovative environment, with the potential for significant growth and impact.

🌍 Location & Work Environment

Office Type: On-site, with a startup-like environment within a larger group

Office Location(s): Saint-Ouen, Île-de-France, France

Geographic Context:

• Saint-Ouen is a commune in the northern suburbs of Paris, France
• Close to Paris, offering easy access to cultural, educational, and recreational opportunities
• Diverse and vibrant community, with a mix of residential and commercial areas

Work Schedule: Full-time (35 hours/week), with a fixed schedule

ASSUMPTION: The location and work environment offer a unique blend of urban and suburban living, with easy access to the amenities and opportunities of Paris.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and reference verification

Key Assessment Areas:

• Analytical and problem-solving skills
• Creativity and innovation
• Communication and interpersonal skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your understanding of the role, the company, and the industry
• Showcase your passion for digital marketing, growth, and data analysis

ATS Keywords: Marketing, Digital, Growth, Intrapreneuriat, SEO, SEA, CRM, Social Media, Influence, Performance Marketing, Market Analysis, Content Creation, Data Analysis, Reporting, Budget Management, User Engagement

ASSUMPTION: TopChrono's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• SEO and SEA tools (e.g., SEMrush, Google Search Console)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: TopChrono uses industry-standard tools and technologies to support its marketing and growth efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and adaptation
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Startup-like culture within a larger group
• Focus on testing, measuring, and iterating marketing strategies

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have a proactive and entrepreneurial spirit, with a focus on innovation and adaptation?

ASSUMPTION: TopChrono values candidates who are proactive, innovative, and adaptable, with a strong focus on customer-centricity and collaboration.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Working in a dynamic and fast-paced environment
• Managing a tight budget and maximizing ROI
• Adapting to a new B2C market and customer base

ASSUMPTION: These challenges are inherent to the unique nature of the role and the company's focus on growth and innovation.

📈 Similar Roles Comparison

• This role is unique in its focus on intrapreneurship and growth within a larger group
• Similar roles may include marketing internships, digital marketing specialists, or growth marketing managers
• Career paths may include progression to full-time employment within the company or transition to a similar role in another organization

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in growth marketing and intrapreneurship, with the potential for significant growth and impact.

📝 Sample Projects

• Conducting market analysis to identify new territories to conquer
• Developing and executing a social media campaign to engage ultra-marins, expatriés, and acheteurs internationaux
• Optimizing SEO and SEA campaigns to improve visibility and conversions

ASSUMPTION: These sample projects reflect the hands-on and data-driven nature of the role, with a focus on testing, measuring, and iterating marketing strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 6-12 months, and how can this role contribute to addressing them?
• How does the company support the growth and development of its interns and entry-level employees?
• What opportunities are there for full-time employment after the completion of the internship?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to innovation and adaptation in the face of changing market conditions?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your previous work in marketing, digital, or related fields
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.