VP of Growth, Creative & Media

📌 Core Information

🔹 Job Title: VP of Growth, Creative & Media

🔹 Company: DEPT®

🔹 Location: London, UK

🔹 Job Type: Hybrid (2 days from the office)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading new business initiatives and overseeing large pitches to achieve revenue growth and expand the client base.
• Developing and executing sales strategies to meet and exceed order intake and net sales targets.
• Building and managing a strong sales pipeline through proactive lead generation, market research, and networking.
• Fostering strong cross-functional collaboration to drive client-centric solutions and maximize revenue opportunities.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and excellent communication abilities. The ideal candidate will have a proven track record in business development leadership and revenue growth within the technology or marketing services industry.

📋 Key Responsibilities

✅ Develop and execute the new business strategy for your region and craft, including target client identification and go-to-market plans.

✅ Build and manage a strong sales pipeline through proactive lead generation, market research, and networking.

✅ Responsible for generating new business opportunities, with a focus on securing large-scale cross-sell and up-sell initiatives, as well as building large opportunities (both net new and existing).

✅ Develop and nurture strategic relationships with new clients and partners to expand the company's client base and market presence.

✅ Lead the development of compelling and successful pitches and proposals that address client needs and differentiate DEPT®.

✅ Negotiate contracts and pricing to ensure profitability, while maintaining client satisfaction.

✅ Partner with local leadership to build, lead, and develop high-performing Business Development teams.

✅ Collaborate with the Marketing team to develop sales enablement programs, tools, and resources. Provide training, coaching, and ongoing support to the new business teams to enhance their skills, product knowledge, and sales effectiveness.

✅ Collaborate with Finance and Local Leadership to develop accurate sales forecasts and budgets. Monitor sales performance against targets and manage resources effectively to optimize sales productivity and efficiency.

✅ Foster strong cross-functional collaboration to drive client-centric solutions and maximize revenue opportunities.

ASSUMPTION: The role requires a high level of strategic thinking, leadership, and communication skills. The ideal candidate will have experience in building and leading high-performing sales teams and a strong understanding of sales strategies and client relationship management.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree would be an asset.

Experience: Proven track record of successful business development leadership and revenue growth in the technology/marketing services industry (10+ years).

Required Skills:

• Proven experience in business development and sales strategies.
• Strong leadership and people management skills.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to leverage data and insights to drive sales performance.
• Proven ability to thrive in a fast-paced and competitive environment.
• Strong networking and relationship building skills.
• Fluency in English.

Preferred Skills:

• Experience working in a global agency environment.
• Fluency in additional languages.
• Knowledge of the advertising and marketing industry trends.

ASSUMPTION: The ideal candidate will have a broad understanding of a range of industry verticals and the ability to develop go-to-market strategies demonstrating DEPT®’s capabilities. A broad understanding of the entire agency sales funnel is important, though primarily the role will be judged on bottom funnel performance, that is to say close rates and sales revenue generation.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum, depending on experience and equal pay policies.

Benefits:

• Flexible, hybrid working policy (2 days from the office).
• Pension, free private healthcare, mental health support, and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Refreshments provided in the office all week, as well as drinks at 4 pm on a Friday.
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• Global annual DEPT® Cares Month.

Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work from home two days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.

Founded: DEPT® was founded in 2006 and has since grown into a global agency with a strong focus on innovation and making a positive impact on the planet.

Company Description:

• DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
• The company facilitates its pioneering spirit by investing in innovation, leveraging its proprietary tech, data, and knowledge platforms for all its clients worldwide.
• DEPT®'s culture is 'big enough to cope and small enough to care,' allowing it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s diverse range of specialties and global presence make it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Global Commercial Director.

Reporting Structure: The VP of Growth, Creative & Media will oversee a regional team and be responsible for building, leading, and developing high-performing Business Development teams.

Work Arrangement: This role is a hybrid position, with employees working from the office two days a week and remotely for the remaining three days.

Growth Opportunities:

• As DEPT® continues to expand, there may be opportunities for the successful candidate to take on additional responsibilities or move into a more senior role within the organization.
• The company's focus on innovation and continuous learning provides ample opportunities for professional development and growth.

ASSUMPTION: The ideal candidate for this role will have a proven track record in business development leadership and revenue growth, as well as strong leadership and people management skills. They will also have a strategic mindset, excellent communication abilities, and a deep understanding of the advertising and marketing industry.

🌍 Location & Work Environment

Office Type: DEPT®'s London office is located in the heart of the city, offering a modern and collaborative work environment.

Office Location(s): 44, Rue Damrémont, Paris, Ile-de-France 75018, FR

Geographic Context:

• London is a major global hub for the advertising and marketing industry, with numerous opportunities for networking and collaboration.
• The city offers a diverse range of cultural, recreational, and dining options, making it an attractive place to live and work.

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work from home two days per week.

ASSUMPTION: DEPT®'s hybrid work arrangement allows employees to balance the benefits of working from home with the advantages of a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications.
• In-depth behavioral and situational interviews to evaluate leadership skills, strategic thinking, and sales acumen.
• Final interview with the Global Commercial Director to discuss the role's fit within the organization's broader commercial strategy.
• Background and reference checks.

Key Assessment Areas:

• Leadership and people management skills.
• Strategic mindset and sales acumen.
• Communication, negotiation, and presentation skills.
• Analytical mindset and ability to leverage data and insights to drive sales performance.
• Cultural fit and alignment with DEPT®'s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your sales strategies, leadership approach, and ability to drive revenue growth in your interviews.
• Research DEPT®'s company culture and values to demonstrate your cultural fit and alignment with the organization's mission.

ATS Keywords: Business Development, Sales Strategies, Leadership, People Management, Strategic Thinking, Revenue Growth, Marketing Services, Advertising, Client Relationship Management, Negotiation, Presentation, Data Analysis, Cultural Fit

ASSUMPTION: DEPT®'s interview process is designed to assess the candidate's fit for the role and the organization's culture. The company values curiosity, self-driven talent, and a pioneering spirit, so candidates should be prepared to demonstrate these qualities throughout the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Presentation software (e.g., PowerPoint, Keynote)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience using a variety of tools and technologies to support their sales and leadership efforts. They will also be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today.
• Curious: We are always looking for new ways to do things, new ways to think, and new ways to create.
• Self-driven: We take ownership of our work and our careers, and we are always looking for ways to improve.

Work Style:

• Collaborative: We work together to achieve our goals, and we value open communication and active listening.
• Agile: We are adaptable and responsive to change, and we are always looking for ways to improve our processes and our work.
• Inclusive: We foster a diverse and inclusive work environment where everyone has an equal opportunity to thrive.

Self-Assessment Questions:

• How do you align with DEPT®'s value of being pioneering, and how have you demonstrated this in your previous roles?
• How do you approach collaboration and working with a team to achieve shared goals?
• How do you handle change and adaptability in a fast-paced work environment?

ASSUMPTION: DEPT®'s company culture is built on a foundation of pioneering spirit, curiosity, self-drive, collaboration, agility, and inclusivity. Candidates should be prepared to demonstrate their alignment with these values and work style preferences throughout the interview process.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, leadership, and communication skills, which can be challenging for candidates who are not comfortable in these areas.
• The fast-paced and competitive nature of the role may be overwhelming for candidates who are not used to working in a high-pressure environment.
• The hybrid work arrangement may present challenges for candidates who prefer a more traditional office-based work environment.
• The role may require travel to meet with clients and attend industry events, which can be demanding and time-consuming.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and competitive environment, and they will be able to thrive under pressure and adapt to change. They will also be comfortable with a hybrid work arrangement and the potential for travel.

📈 Similar Roles Comparison

• This role is similar to a Senior Business Development Manager or a Director of Sales, but with a focus on leading and developing a team to drive revenue growth.
• In the advertising and marketing industry, this role is comparable to a Senior Account Director or a Group Account Director, but with a focus on new business development and sales strategy.
• Career-wise, this role is a step up from a Business Development Manager or an Account Director, offering the opportunity to lead a team and drive revenue growth on a larger scale.

ASSUMPTION: The ideal candidate will have experience in a similar role or a related position within the advertising and marketing industry. They will also have a proven track record in business development leadership and revenue growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or service offering, resulting in a significant increase in revenue.
• Leading a team to pitch and win a large-scale, multi-million-dollar account, demonstrating strong leadership, communication, and negotiation skills.
• Implementing a new CRM system and process to improve sales productivity and efficiency, resulting in a significant increase in close rates and revenue.

ASSUMPTION: The ideal candidate will have experience leading and executing projects that drive revenue growth and improve sales performance. They will also have a proven track record in business development leadership and revenue growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader commercial strategy of the organization?
• What are the key challenges facing the team, and how can this role help address them?
• What opportunities are there for growth and development within the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their interest in the role and the organization. They will also be strategic and forward-thinking, focusing on the long-term potential of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your leadership, sales, and strategic thinking abilities.
• Prepare for your interviews by researching DEPT®'s company culture and values, and by practicing your responses to common interview questions.
• If you are selected for an interview, be prepared to discuss your sales strategies, leadership approach, and ability to drive revenue growth.
• Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.