Alternance - Marketing & Sales Engagement Support (F/H)

📌 Core Information

🔹 Job Title: Alternance - Marketing & Sales Engagement Support (F/H)

🔹 Company: Michelin

🔹 Location: Boulogne-Billancourt, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting global sales and marketing teams to enhance their skills.
• Involvement in strategic projects within sponsorship activities.
• Management of Customer Relationship Management tools like Salesforce.
• Collaborating on content and contract lifecycle management.

ASSUMPTION: Assumes that the role primarily focuses on both supporting strategic initiatives and hands-on CRM management, given the involvement with Salesforce and cross-functional collaboration indicated in the description.

📋 Key Responsibilities

✅ Manage and participate in improving the CRM tool, Salesforce.

✅ Update CRM tool with employee data and market changes.

✅ Support and monitor CRM tool usage among local teams.

✅ Ensure regular updates and data quality in CRM with KPI tracking.

✅ Optimize Salesforce reports and dashboards.

✅ Assist in managing and creating content for the sales and marketing knowledge base.

✅ Facilitate access to centralized knowledge repositories.

✅ Communicate and engage with users via existing and new channels.

✅ Participate in contract lifecycle management projects.

✅ Assist in drafting workflow and guidelines documentation.

✅ Support the Marketing and Sales Engagement Manager in training sessions and internal events.

ASSUMPTION: Responsibility details assume an extensive role in digital tool management and cross-departmental marketing initiatives considering the detailed tasks listed.

🎯 Required Qualifications

Education: Students in business or marketing schools, level Bac +3 to Bac+5.

Experience: Experience with international teams is preferred, but formal professional experience is not specified.

Required Skills:

• English proficiency at C1 level.
• Strong marketing and communication skills.
• Data management and reporting capabilities.
• Proficiency with Excel and PowerPoint.

Preferred Skills:

• Familiarity with Salesforce.
• Ability to work autonomously with a collaborative spirit.

ASSUMPTION: Assumes technical skill requirements are related to the use of digital tools referenced in the responsibilities, particularly Salesforce and data management technologies.

💰 Compensation & Benefits

Salary Range: Between 1476 € and 1663 € gross monthly, dependent on education level and age.

Benefits:

• Mobility support for housing search and financing.
• Contribution to travel expenses if school is over 50 km away.
• A fixed allowance for double rent situations.

Working Hours: 40 hours per week.

ASSUMPTION: Assumes compensation details include standard alternance benefits in France, like travel and accommodation support, reflecting typical local job market practices.

📌 Applicant Insights

🔍 Company Context

Industry: Civic and Social Organizations

Company Size: Not specified (Note: Michelin is a large global entity, providing stability and growth opportunities)

Founded: Not specified

Company Description:

• Pioneering company in mobility solutions.
• Engaged with employee well-being and sustainable practices.
• Known for fostering a positive work environment.

Company Specialties:

• Mobility solutions
• Employee engagement
• Sustainability

Company Website: http://www.michelinman.com/about-us/who-we-are.page

ASSUMPTION: Assumes positive attributes about Michelin based on known public information such as industry engagement and employee satisfaction ratings.

📊 Role Analysis

Career Level: Entry-level opportunity suitable for students in business or marketing sectors.

Reporting Structure: Reports to the Marketing and Sales Engagement Manager.

Work Arrangement: Entirely on-site with global interactions.

Growth Opportunities:

• Participation in international projects enhancing strategic thinking.
• Exposure to marketing and sales processes on a global scale.
• Development of technical skills in CRM and data analytics.

ASSUMPTION: Growth opportunities assume that the alternance provides substantial hands-on experience due to its involvement in strategic projects.

🌍 Location & Work Environment

Office Type: Corporate office in a dynamic sales and marketing environment.

Office Location(s): Main location at Boulogne-Billancourt in the Paris region.

Geographic Context:

• Vibrant business environment near Paris.
• Access to international business hubs.
• Rich cultural and historical context.

Work Schedule: Standard full-time schedule; flexibility in tasks may be required.

ASSUMPTION: Assumes Paris location offers rich professional and personal lifestyle benefits typical for the region.

💼 Interview & Application Insights

Typical Process:

• Initial application followed by a screening interview.
• Technical or skill assessments as needed.
• Final interview with key managers.

Key Assessment Areas:

• Communication skills.
• Technical understanding of CRM tools.
• Ability to work in a team environment.

Application Tips:

• Highlight any previous experience with CRM tools.
• Showcase any international or multicultural exposure.
• Emphasize your eagerness to learn and adapt.

ATS Keywords: Marketing, Sales, CRM, Salesforce, Data Management, Analytics

ASSUMPTION: Assumes a traditional recruitment process, focusing on skills and compatibility with the company’s tools and culture.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Excel
• Microsoft PowerPoint

ASSUMPTION: Assumes a need for competence in widely-used CRM and office tools based on job requirements.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability.
• Dedication to employee experience and development.
• Innovation in mobility solutions.

Work Style:

• Collaborative across international teams.
• Proactive and self-motivated approach.
• Flexible in adapting to new tools and methods.

Self-Assessment Questions:

• How do you handle collaboration with international teams?
• What experience do you have with CRM systems?
• How do you manage data quality and reporting?

ASSUMPTION: Assumes cultural fit is crucial given the global and diverse nature of tasks involved.

⚠️ Potential Challenges

• Adapting to a fast-paced, dynamic work environment.
• Managing cross-cultural communications effectively.
• Balancing simultaneous projects and deadlines.
• Ensuring accurate data handling across tools.

ASSUMPTION: Assumes challenges relate to the strategic and collaborative nature of the role.

📈 Similar Roles Comparison

• Similar roles in other global companies may not offer the same level of strategic involvement.
• Other positions might focus more narrowly on sales or marketing rather than integrating both.
• Opportunities for direct global interaction can be less common in localized positions.

ASSUMPTION: Assumes the role is distinctively integrated due to Michelin's emphasis on both marketing and sales processes.

📝 Sample Projects

• Revamping the CRM dashboard to improve user engagement.
• Developing training materials for a global sales toolkit.
• Supporting the implementation of new marketing campaigns across regions.

ASSUMPTION: Assumes projects reflect typical outputs expected from this kind of strategic support role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the broader marketing and sales objectives?
• What are the major projects planned for the upcoming year?
• How do teams across different regions collaborate on projects?
• What is the biggest challenge in adopting new CRM tools company-wide?
• How does Michelin support continuous learning and skill development?

ASSUMPTION: Assumes interview questions are relevant to gaining insight into the strategic importance and operational challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Michelin career portal.
• Ensure your cover letter highlights your CRM and data management skills.
• Prepare for a potential screening interview over the phone or video call.
• Gather references from professors or past internship supervisors.
• Stay informed about Michelin’s latest news and updates.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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