M

Alternant CRM Marketing - Septembre 2025 H/F

MAZARS
Full-time
On-site
Levallois-Perret, Île-de-France, France
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Alternant CRM Marketing - Septembre 2025 H/F

πŸ”Ή Company: MAZARS

πŸ”Ή Location: Levallois-Perret, Île-de-France, France

πŸ”Ή Job Type: Temps complet (Full-time)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-02

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site/Hybrid (2 days remote per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting marketing teams in using Salesforce processes for marketing operations
  • Optimizing and deploying nurturing campaigns using Account Engagement
  • Providing training and support to marketing teams on Salesforce and Account Engagement
  • Analyzing campaign performance metrics to evaluate ROI, scoring, and conversion funnels

ASSUMPTION: This role is designed for a recent graduate or student pursuing a master's degree in marketing. It offers an opportunity to gain practical experience in CRM marketing and work with industry-standard tools like Salesforce and Account Engagement.

πŸ“‹ Key Responsibilities

βœ… Assist marketing teams in configuring and using Salesforce processes for marketing operations

βœ… Collaborate with marketing teams to identify opportunities for process improvement

βœ… Accompany the creation of workflows for Engagement Studio to automate nurturing campaigns

βœ… Test and optimize campaigns to ensure their effectiveness

βœ… Document processes and best practices for future use

βœ… Collect and analyze campaign data to evaluate performance metrics

βœ… Prepare and animate training sessions for marketing teams on Salesforce and Account Engagement

βœ… Generate reports on campaign performance metrics, including ROI, scoring, and conversion funnels

βœ… Present campaign performance results and recommendations to marketing teams

ASSUMPTION: This role requires strong interpersonal skills and the ability to work effectively with marketing teams. It also demands a solid understanding of Salesforce and Account Engagement, as well as proficiency in data analysis.

🎯 Required Qualifications

Education: Pursuing a master's degree in marketing or a related field

Experience: Some experience with Salesforce and Account Engagement is preferred but not required

Required Skills:

  • Excellent interpersonal skills
  • Proficient in Salesforce and Account Engagement
  • Proficient in Office Suite, especially Excel and PowerPoint
  • Strong curiosity and data analysis skills

Preferred Skills:

  • Previous experience with Salesforce and Account Engagement
  • Familiarity with marketing automation tools

ASSUMPTION: Candidates should have strong communication skills and be comfortable working with marketing teams. Previous experience with Salesforce and Account Engagement is a plus but not required, as training will be provided.

πŸ’° Compensation & Benefits

Salary Range: €24,000 - €28,000 per year (Estimated based on industry standards for entry-level marketing roles in France)

Benefits:

  • 8 weeks of vacation per year
  • Sustainable mobility package
  • Flexible telework charter (2 remote days per week)
  • Company savings plan with significant annual bonuses
  • Attractive work environment
  • Modular health insurance
  • Employee committee
  • Sports association

Working Hours: 40 hours per week, with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in France. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Accounting

Company Size: 10,001+ employees

Founded: Forvis Mazars is a global professional services network operating under a single brand with just two members: Forvis Mazars, LLP in the United States and Forvis Mazars Group SC, an internationally integrated partnership operating in over 100 countries and territories.

Company Description:

  • Forvis Mazars is a leading global professional services network
  • Operates under a single brand with two members
  • Provides audit, tax, and advisory services to clients worldwide

Company Specialties:

  • Audit
  • Tax
  • Advisory

Company Website: https://www.forvismazars.com/group/en

ASSUMPTION: Forvis Mazars is a large, global professional services network with a strong presence in France. This role is part of the Marketing department and offers an opportunity to gain experience in a multinational corporation.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: This role reports directly to the Responsable Data - CRM & Business Intelligence within the Marketing department

Work Arrangement: Hybrid (2 days remote per week)

Growth Opportunities:

  • Gain practical experience in CRM marketing
  • Work with industry-standard tools like Salesforce and Account Engagement
  • Potential for career progression within the Marketing department or the wider organization

ASSUMPTION: This role is designed for recent graduates or students pursuing a master's degree in marketing. It offers an opportunity to gain practical experience in CRM marketing and work with industry-standard tools like Salesforce and Account Engagement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities

Office Location(s): Levallois-Perret, France

Geographic Context:

  • Levallois-Perret is a suburb of Paris, located just west of the city center
  • The office is easily accessible by public transportation
  • The area offers a range of amenities, including restaurants, shops, and parks

Work Schedule: 40 hours per week, with flexible hours and the possibility of remote work

ASSUMPTION: The office is located in a modern, collaborative workspace with on-site amenities. The location is easily accessible by public transportation and offers a range of amenities in the surrounding area.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager, Andy
  • In-person or video interview with the hiring manager and the future supervisor

Key Assessment Areas:

  • Interpersonal skills and communication
  • Technical proficiency in Salesforce and Account Engagement
  • Data analysis skills
  • Cultural fit with the company and the Marketing department

Application Tips:

  • Highlight relevant coursework or projects related to CRM marketing and data analysis
  • Demonstrate strong interpersonal skills and a collaborative mindset
  • Show enthusiasm for learning and developing skills in Salesforce and Account Engagement

ATS Keywords: Salesforce, Account Engagement, Marketing automation, CRM, Data analysis, Marketing campaigns, ROI, Scoring, Conversion funnels

ASSUMPTION: The application process is designed to assess the candidate's technical proficiency, interpersonal skills, and cultural fit with the company and the Marketing department. Candidates should highlight relevant coursework or projects and demonstrate a strong interest in learning and developing skills in CRM marketing.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Account Engagement
  • Office Suite (Excel, PowerPoint)

ASSUMPTION: This role requires proficiency in Salesforce and Account Engagement, as well as strong skills in Office Suite, especially Excel and PowerPoint.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Responsibility
  • Technical excellence

Work Style:

  • Collaborative
  • Data-driven
  • Innovative

Self-Assessment Questions:

  • Do you possess strong interpersonal skills and enjoy working collaboratively with teams?
  • Are you comfortable working with data and analyzing performance metrics?
  • Do you have a strong curiosity and a desire to learn and develop new skills?

ASSUMPTION: Forvis Mazars values integrity, responsibility, and technical excellence. The work style is collaborative, data-driven, and innovative. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

  • Working with multiple marketing teams and managing competing priorities
  • Keeping up with the latest developments in Salesforce and Account Engagement
  • Balancing the demands of the role with the need for ongoing learning and development
  • Adapting to a large, multinational corporation with a complex organizational structure

ASSUMPTION: This role may present challenges related to working with multiple teams, keeping up with the latest developments in Salesforce and Account Engagement, and balancing the demands of the role with the need for ongoing learning and development. Additionally, working in a large, multinational corporation may present its own unique challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a CRM Marketing Specialist or a Marketing Automation Specialist, but with a focus on Salesforce and Account Engagement
  • Unlike other marketing roles, this position requires a strong proficiency in data analysis and a solid understanding of CRM marketing processes
  • Career progression may include roles such as Senior CRM Marketing Specialist, Marketing Automation Manager, or similar positions within the Marketing department or the wider organization

ASSUMPTION: This role is similar to a CRM Marketing Specialist or a Marketing Automation Specialist, but with a focus on Salesforce and Account Engagement. It requires a strong proficiency in data analysis and a solid understanding of CRM marketing processes. Career progression may include roles such as Senior CRM Marketing Specialist, Marketing Automation Manager, or similar positions within the Marketing department or the wider organization.

πŸ“ Sample Projects

  • Developing and implementing a nurturing campaign using Account Engagement to improve lead conversion rates
  • Analyzing campaign performance metrics to identify trends and optimize ROI
  • Creating and delivering training sessions on Salesforce and Account Engagement for marketing teams

ASSUMPTION: Sample projects may include developing and implementing nurturing campaigns using Account Engagement, analyzing campaign performance metrics to optimize ROI, and creating and delivering training sessions on Salesforce and Account Engagement for marketing teams.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the Marketing department or the wider organization?
  • How does the company support work-life balance for its employees?
  • What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Key questions to ask during the interview may include understanding the role's priorities, its fit within the company's marketing strategy, opportunities for professional development and growth, work-life balance, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://jobs.smartrecruiters.com/MAZARS/744000057237026-alternant-crm-marketing-septembre-2025-h-f
  • Tailor your resume to highlight relevant coursework or projects related to CRM marketing and data analysis
  • Prepare a cover letter demonstrating your enthusiasm for learning and developing skills in CRM marketing
  • Prepare for a phone or video screen with the hiring manager, Andy, and an in-person or video interview with the hiring manager and the future supervisor
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.