📌 Core Information
🔹 Job Title: Chef de projet Marketing CRM (H/F)
🔹 Company: LAPEYRE
🔹 Location: Courbevoie, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing CRM campaigns to drive customer engagement and loyalty
- Coordinating with various stakeholders to create and optimize customer journeys
- Analyzing campaign performance and proposing process improvements
- Working with Salesforce Marketing Cloud, Excel, and Google Analytics
ASSUMPTION: This role requires a strong background in CRM and marketing automation, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Creating and managing CRM campaigns, including planning, communication, and performance analysis
✅ Coordinating with various stakeholders to create and optimize customer journeys
✅ Analyzing campaign performance and proposing process improvements
✅ Working with Salesforce Marketing Cloud, Excel, and Google Analytics
ASSUMPTION: The role may evolve based on the company's growth and changing customer needs.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Marketing or a related field
Experience: At least 2-5 years of experience in CRM, with a focus on campaign management and automation
Required Skills:
- Proficient in Salesforce Marketing Cloud, Excel, and Google Analytics
- Excellent communication and writing skills in French
- Strong analytical and problem-solving skills
- Proactive and creative mindset
Preferred Skills:
- Experience with email marketing and SMS campaigns
- Familiarity with Canva for creating visual content
- Ability to create a CRM campaign from scratch
ASSUMPTION: Candidates with additional language skills (e.g., English) may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for the role and location)
Benefits:
- 2 days of remote work per week
- Located near the Défense metro station in Courbevoie
Working Hours: Full-time (37.5 hours/week), with flexible hours and the possibility of overtime
ASSUMPTION: The salary range is an estimate based on market data for similar roles in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on home improvement and furniture
Company Size: Medium (1,001-5,000 employees), offering a structured environment with opportunities for growth
Founded: 1931, with a rich history and established brand in the market
Company Description:
- LAPEYRE is a specialist in home equipment and durable renovation solutions for individuals and artisans
- Offers a wide range of innovative and attractive products in Aménagements, Bains, Cuisines, Menuiseries, and Sols
- Operates through a network of 130 stores and 9 factories across France and its overseas departments
Company Specialties:
- Home improvement and renovation solutions
- Retail and distribution
Company Website: http://www.lapeyre.fr
ASSUMPTION: LAPEYRE's focus on customer satisfaction and quality products makes it an attractive employer in the retail sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Director of Digital Media, CRM, and E-commerce
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote per week
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Chance to work on high-impact projects and campaigns
- Opportunity to develop skills in CRM, marketing automation, and data analysis
ASSUMPTION: The role may evolve based on the company's growth and changing customer needs, presenting new opportunities for the candidate.
🌍 Location & Work Environment
Office Type: Modern office space with a focus on collaboration and innovation
Office Location(s): Courbevoie, near the Défense metro station
Geographic Context:
- Courbevoie is located in the western suburbs of Paris, offering easy access to the city center and other amenities
- The area is well-connected by public transportation, with multiple metro and train stations nearby
- The office is close to shopping centers, restaurants, and other recreational facilities
Work Schedule: Full-time (37.5 hours/week), with flexible hours and the possibility of overtime
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- CRM and marketing automation skills
- Communication and writing skills in French
- Analytical and problem-solving abilities
- Creativity and proactivity
Application Tips:
- Highlight relevant CRM and marketing automation experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of CRM campaigns you've managed and their outcomes
- Be ready to discuss your approach to process improvement and data analysis
ATS Keywords: CRM, Marketing Automation, Salesforce Marketing Cloud, Excel, Google Analytics, Campaign Management, Segmentation, Reporting, Creativity, Communication, Process Improvement, Automation, Project Coordination, Proactivity, Rigorousness
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Excel
- Google Analytics
- Canva (for creating visual content)
ASSUMPTION: The candidate may be required to use additional tools or platforms based on the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and innovation
- Collaboration and teamwork
Work Style:
- Proactive and creative mindset
- Strong analytical and problem-solving skills
- Excellent communication and writing skills in French
Self-Assessment Questions:
- How do you approach process improvement and data analysis in CRM campaigns?
- Can you provide an example of a successful CRM campaign you've managed, and how you optimized it for better results?
- How do you ensure effective communication and collaboration with various stakeholders in a project?
ASSUMPTION: LAPEYRE values candidates who can demonstrate a strong fit with their company culture and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest trends and best practices in CRM and marketing automation
- Adapting to a hybrid work environment and balancing on-site and remote work
- Working in a fast-paced and dynamic retail industry
ASSUMPTION: The candidate should be prepared to face these challenges and demonstrate their ability to thrive in a demanding environment.
📈 Similar Roles Comparison
- Compared to other CRM roles, this position places a stronger emphasis on campaign management and automation
- In the retail industry, this role is typical for a mid-level marketing professional with a focus on customer engagement and loyalty
- Career progression may lead to roles such as Senior CRM Manager, Marketing Manager, or related positions within the company
ASSUMPTION: The candidate should research similar roles and companies to better understand the market and their own career goals.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase customer engagement
- Optimizing SMS triggers to improve customer retention and loyalty
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: The candidate should be prepared to discuss their experience with similar projects and their outcomes.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the CRM team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the team dynamics and work environment within the marketing department?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its CRM campaigns, and what KPIs are most important?
ASSUMPTION: The candidate should prepare thoughtful questions that demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your CRM and marketing automation experience
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of CRM campaigns you've managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
