📌 Core Information
🔹 Job Title: AVP, Consumer Engagement Lifecycle Marketing
🔹 Company: Synchrony
🔹 Location: Stamford, Connecticut (with remote and hybrid options)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (occasional in-office presence required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies for Virgin Red Rewards Mastercard® and a confidential client
- Overseeing complex marketing execution from end to end, collaborating with cross-functional teams
- Leading growth initiatives such as retention and best customer efforts
- Managing campaign designs, creative assets, and tracking performance using Workfront
- Partnering with emerging SYF and vendor technology platforms to fuel growth
ASSUMPTION: This role requires a high level of experience in digital and lifecycle marketing, with a strong focus on campaign management and analytics.
📋 Key Responsibilities
✅ Overseeing a variety of lifecycle efforts, including incentives, benefit reinforcement, and retention, to reflect desired strategies
✅ Leading marketing campaign design and execution, including program setup, audience segmentation, creative development, collateral management, legal reviews, and marketing services management
✅ Deepening partnerships with emerging SYF and vendor technology platforms to fuel growth
✅ Leading the internal campaign review process and coordinating materials needed for each review
✅ Building strong relationships with marketing leaders and acting as a right hand for issues management and campaign status updates
✅ Proactively identifying and escalating issues
✅ Performing other duties and/or special projects as assigned
ASSUMPTION: This role requires strong project management, communication, and collaboration skills to manage complex marketing campaigns and work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 9+ years of digital and lifecycle marketing experience, with 5+ years in digital platform management and 3+ years in analytics
Required Skills:
- Expertise in Workfront and digital platform management
- Strong analytical skills and experience with analytic tools, dashboards, and tracking
- Ability to create, manage, and deliver against large, interdependent project plans
- Proven experience in campaign management, audience segmentation, and creative development
- Strong communication, collaboration, and problem-solving skills
Preferred Skills:
- Bachelor's degree in Business, Marketing, or Technology
- Consumer/digital first mentality
- Experience influencing organizations and other professionals
ASSUMPTION: Candidates with a strong background in digital marketing, consumer finance, or related fields will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $155,000 USD Annual (based on experience level)
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Tuition assistance and employee discounts
Working Hours: Full-time, with occasional travel required (~15%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (large enterprise)
Founded: 1932 (as a division of General Electric)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of credit products, including credit cards, personal loans, and promotional financing
- The company partners with a diverse group of national and regional retailers, including department stores, specialty retailers, and healthcare providers
- Synchrony is committed to providing flexible and responsible credit solutions that meet the evolving needs of its customers
Company Specialties:
- Consumer financing
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: Synchrony.com
ASSUMPTION: Synchrony's large size and extensive partnerships provide ample opportunities for career growth and exposure to diverse industries.
📊 Role Analysis
Career Level: Mid-level to senior management (AVP)
Reporting Structure: This role reports directly to the Senior Vice President of Consumer Engagement Lifecycle Marketing
Work Arrangement: Hybrid (occasional in-office presence required)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive business growth
- Career progression within Synchrony's marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and strategic skills.
🌍 Location & Work Environment
Office Type: Hybrid (occasional in-office presence required)
Office Location(s): Stamford, Connecticut (with remote and hybrid options)
Geographic Context:
- Stamford is located in Fairfield County, Connecticut, and is part of the New York metropolitan area
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, recreational activities, and dining options
- Stamford is home to several major corporations and has a strong job market
Work Schedule: Full-time, with occasional travel required (~15%)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the Senior Vice President of Consumer Engagement Lifecycle Marketing
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Leadership and teamwork capabilities
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Synchrony's business
- Prepare for behavioral and situational interview questions that focus on your marketing and leadership skills
ATS Keywords: Digital Marketing, Lifecycle Marketing, Campaign Management, Analytics, Workfront, Consumer Finance, Retail, Healthcare, Promotional Financing, Installment Lending, Savings Products, Banking, Online Banking
ASSUMPTION: Synchrony's application process is designed to assess candidates' marketing and leadership skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Workfront (campaign management and project tracking)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Collaborate and Win Together
- Innovate and Improve
- Do the Right Thing
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated a customer-first mindset in your previous roles?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and new technologies in digital marketing?
ASSUMPTION: Synchrony values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to continuous improvement.
⚠️ Potential Challenges
- Managing complex marketing campaigns and multiple stakeholders
- Keeping up with emerging technologies and industry trends
- Occasional travel requirements (~15%)
- Working in a large, matrixed organization with multiple reporting lines
ASSUMPTION: These challenges require strong project management, communication, and leadership skills to navigate successfully.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Lifecycle Marketing in other organizations
- However, the AVP title and reporting structure indicate a higher level of responsibility and strategic influence within Synchrony
- Career progression in this role could lead to senior leadership positions within Synchrony's marketing organization
ASSUMPTION: This role offers a unique opportunity to drive marketing strategy and execution at a senior level within a large financial services organization.
📝 Sample Projects
- Developing and executing a retention campaign to reduce customer churn for a major retail partner
- Collaborating with a healthcare provider to create targeted marketing campaigns that drive patient engagement and satisfaction
- Leading a cross-functional team to launch a new promotional financing product, including campaign design, execution, and tracking
ASSUMPTION: These sample projects demonstrate the breadth and depth of marketing responsibilities in this role, as well as the opportunity to work on high-impact initiatives that drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Engagement Lifecycle Marketing group?
- How does this role contribute to Synchrony's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Synchrony support the professional development and career growth of its marketing employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions will help you better understand the role, team dynamics, and company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and Synchrony's business
- Prepare for behavioral and situational interview questions that focus on your marketing and leadership skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
