AM - Branding, Marketing Comm & Advocacy

📌 Core Information

🔹 Job Title: Assistant Manager - Branding, Marketing Communication & Advocacy

🔹 Company: GMR Enterprises Pvt Ltd

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing brand building activities and event planning
• Coordinating with various departments and external agencies
• Managing marketing campaigns and sponsorships
• Ensuring brand consistency across all mediums

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully coordinate multiple projects and stakeholders.

📋 Key Responsibilities

✅ Execute brand building activities as per yearly calendar and study best practices across airports for new ideas

✅ Organize events, project launches, roadshows (external & internal events) by forming an event committee with representatives from various departments

✅ Coordinate with event agencies, send notes, discuss briefs, and meet along with the event committee

✅ Brief agencies, organize recce with the agency for better understanding, and plan events with the event committee and agency as per the finalized brief/direction (pre-event preparations)

✅ Coordinate with all other touch points from a logistics point of view and ensure arrangements for media

✅ Execute events as per approved brief and design and procure awards and mementos

✅ Identify appropriate mediums for advertisements and send proposals to the Head of Department for discussion/decision

✅ Design advertisements in consultation with concerned departments and publish advertisements through media buying agencies

✅ Coordinate with involved departments to compile data and content for brochures/collaterals, prepare content frameworks/structures, brief design agencies, and get it completed from the agency

✅ Distribute brochures/collaterals at various platforms for publicity/promotion

✅ Execute the process of development of new corporate/marketing/branding/event-specific films, including development of script and storyboards from the agency post-recce and interview with concern business head

✅ Actively involve with responsible teams on seminars, exhibitions & conferences, coordinate with the organiser, design agency, and event agency to design branding, stall, panels, etc. as per the approved brief

✅ Take approvals for developed concept, design layout, and budget and execute approved concept on the ground

✅ Scan and evaluate sponsorship proposals, post-approval coordinate with organisers on sponsorship deliverables, and facilitate concern dept. in participation in the event

ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work under tight deadlines.

🎯 Required Qualifications

Education: MBA with 7+ years of relevant experience

Experience: More than 7 years in Branding and Events Management

Required Skills:

• Proven experience in branding and event management
• Strong project management and coordination skills
• Excellent communication and interpersonal skills
• Ability to work under pressure and meet tight deadlines
• Proficiency in Microsoft Office Suite and relevant software

Preferred Skills:

• Experience in the aviation or infrastructure industry
• Fluency in multiple languages
• Knowledge of marketing automation tools

ASSUMPTION: A strong background in branding, event management, and project coordination is essential for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical, dental, and vision insurance
• Retirement plans
• Employee assistance programs
• On-site cafeteria and gym
• Training and development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, with a focus on infrastructure development, including airports, energy, transportation, urban infrastructure, and sports

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1978, with a significant presence in the Indian infrastructure sector for over four decades

Company Description:

• GMR Group is a leading Indian infrastructure conglomerate with a diversified presence across various sectors
• The Group has built world-class assets and pioneered innovations in sustainable infrastructure development
• GMR Airports Limited (GAL), the Group’s airport arm, is a leading global airport platform company with extensive experience in designing, constructing, and operating world-class, sustainable airports
• The Group also has a strong presence in the energy and infrastructure space, with a diverse portfolio in clean and renewable energy, smart metering, EV infrastructure, and surface transport projects
• Under GMR Sports, the Group promotes talent and drives fan engagement through its ownership of iconic teams in various sports

Company Specialties:

• Infrastructure development
• Airport management and operations
• Energy and power generation
• Transportation and urban infrastructure
• Sports management and entertainment

Company Website: https://www.gmrgroup.in

ASSUMPTION: Working for GMR Group offers opportunities to contribute to large-scale infrastructure projects and gain exposure to various sectors within the organization.

📊 Role Analysis

Career Level: Managerial (Assistant Manager)

Reporting Structure: This role reports directly to the Head of Branding, Marketing Communication & Advocacy and works closely with various departments and external agencies

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific projects or events

Growth Opportunities:

• Progression to a senior managerial role within the branding and marketing department
• Expansion into other areas of the business, such as energy, transportation, or sports
• International assignments with GMR Group's global operations

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a wide range of potential paths for advancement.

🌍 Location & Work Environment

Office Type: On-site, with a modern and well-equipped workplace

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, a state in southern India
• It is known for its historical sites, cultural attractions, and technological hub
• The city has a tropical climate with hot summers and mild winters

Work Schedule: Standard office hours with flexibility for project-specific deadlines and events

ASSUMPTION: Hyderabad offers a mix of traditional Indian culture and modern urban living, with a diverse range of amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• Face-to-face or video interview with the hiring manager and relevant stakeholders
• Background and reference checks
• Final offer and onboarding

Key Assessment Areas:

• Problem-solving skills and ability to think critically
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Industry-specific knowledge and understanding of branding and marketing principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company and the industry by researching recent projects and initiatives
• Prepare examples of your past work that showcase your branding and event management skills
• Be ready to discuss your long-term career goals and how this role fits into your overall career plan

ATS Keywords: Branding, Marketing Communication, Event Management, Project Coordination, Campaign Management, Content Creation, Vendor Management, Budget Management, Stakeholder Engagement, Team Collaboration, Analytical Thinking, Problem Solving, Strategic Planning, Networking, Execution, Interpersonal Skills

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, Jira)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Proficiency in relevant software tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer focus
• Innovation
• Collaboration

Work Style:

• Results-driven and performance-oriented
• Team-focused and collaborative
• Adaptable and responsive to change
• Strategic and forward-thinking
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with GMR Group's core values?
• Can you provide an example of a time when you successfully managed a complex project with multiple stakeholders?
• How do you approach working in a team and collaborating with others to achieve common goals?

ASSUMPTION: Cultural fit is crucial for success in this role, as it involves working closely with various departments and external agencies to coordinate projects and events.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including external vendors and partners
• Adapting to changes in project scope or priorities
• Ensuring brand consistency across various mediums and touchpoints
• Navigating a large organization with complex reporting structures

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Event Manager position in other organizations, but with a broader scope and higher level of responsibility
• In the aviation industry, this role is comparable to an Airport Marketing Manager or Airport Branding Manager position
• Career progression from this role could lead to a Senior Manager or Director-level position in branding, marketing, or communications

ASSUMPTION: This role offers a unique blend of branding, event management, and project coordination experience, with opportunities for career growth and development within the organization.

📝 Sample Projects

• Managing a large-scale airport event, such as an airline launch or anniversary celebration
• Coordinating a marketing campaign for a new airport terminal or facility
• Developing a comprehensive branding strategy for an airport or other infrastructure project

ASSUMPTION: These projects demonstrate the breadth of responsibilities and the impact this role can have on the organization's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall branding and marketing strategy for the organization?
• What are the most significant challenges facing the branding and marketing department currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the department and the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your branding and event management skills
• Research the company and the industry to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the hiring manager or HR representative within a week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.