📌 Core Information
🔹 Job Title: Amazon Brand Manager - Catalog Growth, PPC & Inventory Expert
🔹 Company: American Luxury Gifts, LLC
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Retail
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing a large catalog of over 1,000 ASINs
- Driving performance through SEO, A+ content, and launch strategy
- Building and scaling PPC campaigns using advanced strategies
- Coordinating Amazon strategy with off-Amazon efforts for traffic and ranking boosts
- Forecasting inventory needs and reducing aging SKUs
ASSUMPTION: This role requires a high-level Amazon operator with a proven track record in managing large catalogs and driving growth through various strategies.
📋 Key Responsibilities
✅ Manage and optimize a large catalog of 1,000+ ASINs
✅ Segment listings and drive performance through SEO, A+ content, and launch strategy
✅ Build and scale PPC campaigns using advanced strategies (Scale Insights, Perpetua, or Titan Network)
✅ Maintain target TACoS and ACOS across catalog segments
✅ Forecast inventory needs, reduce aging SKUs, and coordinate with operations
✅ Align Amazon strategy with off-Amazon efforts (TikTok Ads, Klaviyo emails, influencers)
✅ Track attribution and performance using Amazon Attribution and UTM links
ASSUMPTION: The ideal candidate will have experience with Amazon's platform, tools, and strategies to effectively manage and grow a large product catalog.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3+ years of Amazon experience managing 500–5,000 ASINs
Required Skills:
- Expertise in Amazon management, PPC, and catalog optimization
- Strong analytical and data-driven mindset
- Proven ability to coordinate Amazon and external campaigns
- Familiarity with tools such as Helium 10, Sellerboard, DataDive, SoStocked, Google Sheets, ClickUp, or Airtable
Preferred Skills:
- Experience with Amazon Attribution and external traffic strategy
- Fluency in additional languages (Spanish, German, French, etc.)
ASSUMPTION: Candidates with a strong background in Amazon management and a proven track record in driving growth through various strategies will excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
Working Hours: USA working hours, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on the role's responsibilities, required experience, and industry standards for similar positions.
📌 Applicant Insights
🔍 Company Context
Industry: American Luxury Gifts, LLC operates in the retail industry, focusing on home decor, office decor, and gifts.
Company Size: Small (2-10 employees) - Offers a close-knit team and the opportunity to have a significant impact on the company's growth.
Founded: 2018 - A relatively new company with room for growth and innovation.
Company Description:
- Beautiful Artisan Photography, Prints, Home & Office Decor, and much more
- International team of artists, photographers, graphic designers, and writers
- Passionate about making homes beautiful, inspiring, and motivating others
- Provides gifts for all occasions
Company Specialties:
- Retail
- Home Decor
- Office Decor
- Gifts for Him
- Gifts for Her
- Coffee Mugs
Company Website: American Luxury Gifts
ASSUMPTION: American Luxury Gifts, LLC is a small, growing company with a focus on high-quality products and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level - This role requires a high level of expertise and experience in Amazon management and growth strategies.
Reporting Structure: This role reports directly to the company's leadership team and works closely with various departments, including operations and marketing.
Work Arrangement: Remote OK - This role can be performed remotely, with a flexible work schedule that aligns with USA working hours.
Growth Opportunities:
- Potential to grow with the company as it expands its product offerings and enters new markets
- Opportunities to take on additional responsibilities and advance within the organization
- Chance to work on high-impact projects that drive the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the company continues to expand and grow.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical office presence, allowing for greater flexibility and work-life balance.
Office Location(s): United States - This role can be performed from any location within the United States.
Geographic Context:
- The United States offers a large and diverse market for e-commerce businesses
- Working remotely allows for greater flexibility and the opportunity to live and work from various locations
- The company's headquarters is located in Roanoke, Virginia, but this role can be performed remotely
Work Schedule: USA working hours, with flexibility for remote work - This role requires a flexible work schedule that aligns with USA working hours, but offers the opportunity to work remotely and achieve a better work-life balance.
ASSUMPTION: Working remotely offers numerous benefits, including greater flexibility, a better work-life balance, and the opportunity to live and work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interview with the leadership team
- Final interview with the CEO or a member of the executive team
Key Assessment Areas:
- Amazon management and optimization strategies
- PPC management and campaign optimization
- Data analysis and interpretation skills
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
Application Tips:
- Highlight your relevant Amazon management and growth strategies experience
- Include specific examples of successful PPC campaigns and catalog optimization efforts
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral and situational interview questions that assess your problem-solving and critical thinking skills
ATS Keywords: Amazon management, PPC, catalog optimization, inventory forecasting, SEO, A+ content, launch strategy, Amazon Attribution, UTM links, Scale Insights, Perpetua, Titan Network, Helium 10, Sellerboard, DataDive, SoStocked, Google Sheets, ClickUp, Airtable
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their experience with Amazon's platform, tools, and strategies to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Scale Insights, Perpetua, or Titan Network
- Helium 10, Sellerboard, DataDive, SoStocked
- Google Sheets, ClickUp, or Airtable
- Amazon Attribution & external traffic strategy
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize Amazon listings, PPC campaigns, and inventory.
👔 Cultural Fit Considerations
Company Values:
- Passion for beautiful, inspiring, and motivating products
- Commitment to customer satisfaction and high-quality standards
- Focus on continuous learning and improvement
Work Style:
- Self-starter with a strong sense of ownership and accountability
- Data-driven and analytical mindset
- Collaborative and communicative team player
Self-Assessment Questions:
- Do you have a proven track record of driving growth through Amazon management and optimization strategies?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, dynamic environment and enjoy taking on new challenges?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure they are a good match for the role and the organization.
⚠️ Potential Challenges
- Managing a large catalog of over 1,000 ASINs requires strong organizational skills and attention to detail
- Working remotely may present challenges in maintaining focus and productivity
- Keeping up with Amazon's platform updates and changes may require continuous learning and adaptation
- Coordinating Amazon strategy with off-Amazon efforts may require strong communication and collaboration skills
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- This role is similar to an Amazon Brand Manager or Amazon Category Manager, but focuses specifically on catalog growth, PPC management, and inventory optimization
- Unlike other Amazon management roles, this position requires a strong focus on coordinating Amazon strategy with off-Amazon efforts
- This role offers significant growth opportunities and the chance to make a significant impact on the company's success
ASSUMPTION: Applicants should compare this role to similar positions in the industry to better understand its unique requirements and opportunities.
📝 Sample Projects
- Optimizing a large catalog of 1,000+ ASINs using SEO, A+ content, and launch strategy
- Building and scaling PPC campaigns using advanced strategies (Scale Insights, Perpetua, or Titan Network)
- Forecasting inventory needs and reducing aging SKUs to improve overall catalog performance
ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have successfully managed and optimized large product catalogs in the past.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's Amazon presence, and how can this role address them?
- How does this role collaborate with other departments, such as operations and marketing, to drive overall growth and success?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- What opportunities are there for growth and advancement within the company for someone in this role?
- How does the company support remote workers and ensure they have the resources and tools they need to succeed?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions that assess your Amazon management and optimization strategies experience
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
