AMS Field Marketing Manager

📌 Core Information

🔹 Job Title: AMS Field Marketing Manager

🔹 Company: Tricentis

🔹 Location: Austin, TX (preferred) or Atlanta, GA (considered)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (approx. 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans to support regional growth initiatives
• Leveraging ABM strategies to drive qualified leads and pipeline
• Collaborating with cross-functional teams to optimize conversion rates and accelerate the sales cycle
• Managing marketing programs and budgets
• Building and maintaining strong relationships with sales teams and other stakeholders

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through effective marketing programs.

📋 Key Responsibilities

✅ Collaborate with regional GTM teams to develop and execute marketing plans and programs to support regional growth initiatives

✅ Execute integrated marketing programs to support regional growth initiatives, with a focus on the large account/enterprise segment, utilizing ABM strategies

✅ Drive integrated programs that tie together sales, business development reps, customer growth teams, and the global demand engine to optimize conversion rates, accelerate the sales cycle, and fill the top of the funnel

✅ Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables

✅ Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on marketing programs and lead follow-up

✅ Identify ways to improve qualified lead to opportunity conversion rates by working directly with sales reps

✅ Partner with Global Social Media Manager for local strategy and execution

✅ Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning on regional marketing tactic coverage and messaging

✅ Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs

✅ Own and manage relevant components of the marketing budget and marketing calendar

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or similar post-graduate diploma required

Experience: Minimum 3 years’ experience in B2B marketing in the enterprise software/high-tech industry

Required Skills:

• Proven track record of success in modern marketing practices, with a focus on in-person events and/or Account Based Marketing
• Excellent communication skills (verbal, written, and presentation)
• Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology, and sales strategy
• Strong project and program management experience, with a focus on delivering marketing programs with support from multiple dispersed stakeholders
• Ability to travel – approximately 30%

Preferred Skills:

• Experience working with cross-functional, cross-geo teams in a high-growth company
• Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, Salesforce, 6sense, Marketo skills preferable

ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on modern marketing practices and event management. Excellent communication skills and the ability to manage multiple priorities are essential.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Market competitive salary + success-oriented commission/bonus
• Supportive and engaged leadership team
• Career path and professional/personal development
• 401(k) / pension plan, full benefits package available
• Hybrid work environment
• And more!

Working Hours: Full-time, with approximately 30% travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a field marketing manager role in the enterprise software industry. The actual salary may vary depending on the candidate's experience and the company's internal compensation structure.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering
• Offers a new and fundamentally different way to perform software testing, driven by AI
• Addresses both agile development and complex enterprise apps, increasing software release speed, reducing costs, and improving software quality

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• and Application Testing

Company Website: www.tricentis.com

ASSUMPTION: Tricentis is a global leader in continuous testing and quality engineering, with a strong focus on AI-driven software testing solutions. The company has a global presence and works with large enterprise clients.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and career advancement

Reporting Structure: Reports directly to the Director, AMS Marketing

Work Arrangement: Hybrid, with approximately 30% travel required

Growth Opportunities:

• Potential for career advancement within the marketing department
• Opportunities to work on high-impact projects and contribute to business growth
• Exposure to a global organization with a strong focus on innovation and technology

ASSUMPTION: This role offers opportunities for professional growth and development within a global organization. Candidates should be prepared to travel approximately 30% of the time and have a strong focus on driving results through effective marketing programs.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with offices in Austin, TX, and Atlanta, GA

Office Location(s): 5301 Southwest Parkway, Building 2, Suite 200, Austin, Texas 78735, US; Monarch Tower 3424 Peachtree Rd NE, Suite 1000, Atlanta, GA 30326, US

Geographic Context:

• Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities
• Atlanta, GA: A major hub for tech, finance, and entertainment industries, with a diverse cultural scene

Work Schedule: Full-time, with approximately 30% travel required

ASSUMPTION: This role requires a hybrid work arrangement, with approximately 30% travel required. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• ABM strategies and tactics
• Cross-functional team collaboration
• Project and program management
• Communication and presentation skills

Application Tips:

• Highlight your experience with modern marketing practices and event management
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, event management, and cross-functional team collaboration skills
• Research Tricentis and the role of an AMS Field Marketing Manager to demonstrate your understanding of the company and the position

ATS Keywords: B2B Marketing, Event Management, Account Based Marketing, Marketing Strategy, Marketing Planning, Cross-Functional Teamwork, Project Management, Communication Skills, Marketing Automation, ABM Tools, Marketing Budget Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, event management, and cross-functional team collaboration skills. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.

🛠️ Tools & Technologies

• Asana
• Salesforce
• 6sense
• Marketo
• Other marketing automation and ABM tools

ASSUMPTION: This role requires experience with marketing automation and ABM tools and methodologies. Candidates should be comfortable using these tools to manage marketing programs and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Demonstrate Self-Awareness
• Finish What We Start
• Move Fast
• Run Towards Change
• Serve Our Customers & Communities
• Solve Problems Together
• Think Big & Believe

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you demonstrate self-awareness in your work?
• Can you provide an example of a time when you finished what you started, despite facing challenges?
• How do you balance moving fast and ensuring quality in your work?
• How do you approach serving customers and communities in your role?
• Can you describe a time when you solved a problem together with a cross-functional team?
• How do you think big and believe in your approach to work?

ASSUMPTION: Tricentis values candidates who are self-aware, results-driven, and able to work effectively in a fast-paced, collaborative environment. Candidates should be prepared to demonstrate their alignment with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Balancing strategic planning and hands-on execution
• Travel requirements (approximately 30% of the time)
• Working with a global team and managing time zone differences
• Keeping up with industry trends and best practices in modern marketing

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and stakeholders in a fast-paced environment. Candidates should be prepared to balance strategic planning and hands-on execution and be comfortable with travel requirements.

📈 Similar Roles Comparison

• AMS Field Marketing Manager vs. Enterprise Marketing Manager: Both roles focus on driving marketing programs and campaigns to support business growth, but the AMS Field Marketing Manager role has a stronger focus on event management and ABM strategies
• Industry-specific context: The software development industry is highly competitive and dynamic, with a strong focus on innovation and technology
• Career path comparison: The AMS Field Marketing Manager role offers opportunities for professional growth and development within a global organization, with potential for career advancement within the marketing department

ASSUMPTION: The AMS Field Marketing Manager role is similar to other marketing roles within the enterprise software industry, but with a stronger focus on event management and ABM strategies. Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with travel requirements.

📝 Sample Projects

• Planning and executing a large-scale enterprise event, including logistics, speaker management, and vendor coordination
• Developing and implementing an ABM strategy to target a specific enterprise account, including personalized content and tailored messaging
• Managing a marketing program to support a product launch, including campaign development, execution, and measurement

ASSUMPTION: These sample projects provide an overview of the types of marketing programs and campaigns that an AMS Field Marketing Manager might be responsible for. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for one of your most successful events or campaigns?
• How do you approach working with cross-functional teams to optimize conversion rates and accelerate the sales cycle?
• Can you provide an example of a time when you identified a way to improve qualified lead to opportunity conversion rates?
• How do you stay up-to-date with industry trends and best practices in modern marketing?
• Can you describe a time when you had to manage multiple priorities and stakeholders in a fast-paced environment?

ASSUMPTION: These key questions provide an opportunity for candidates to demonstrate their marketing strategy, event management, and cross-functional team collaboration skills. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, with a focus on modern marketing practices and event management
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, event management, and cross-functional team collaboration skills
• Research Tricentis and the role of an AMS Field Marketing Manager to demonstrate your understanding of the company and the position
• Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.