πΉ Job Title: AMS Field Marketing Manager
πΉ Company: Tricentis
πΉ Location: Austin, TX (preferred) or Atlanta, GA (considered)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-05-28
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (approx. 30% travel)
π Job OverviewKey aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through effective marketing programs.
π Key Responsibilitiesβ Collaborate with regional GTM teams to develop and execute marketing plans and programs to support regional growth initiatives
β Execute integrated marketing programs to support regional growth initiatives, with a focus on the large account/enterprise segment, utilizing ABM strategies
β Drive integrated programs that tie together sales, business development reps, customer growth teams, and the global demand engine to optimize conversion rates, accelerate the sales cycle, and fill the top of the funnel
β Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables
β Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on marketing programs and lead follow-up
β Identify ways to improve qualified lead to opportunity conversion rates by working directly with sales reps
β Partner with Global Social Media Manager for local strategy and execution
β Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning on regional marketing tactic coverage and messaging
β Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs
β Own and manage relevant components of the marketing budget and marketing calendar
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and stakeholders.
π― Required QualificationsEducation: Bachelorβs degree in Marketing or similar post-graduate diploma required
Experience: Minimum 3 yearsβ experience in B2B marketing in the enterprise software/high-tech industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on modern marketing practices and event management. Excellent communication skills and the ability to manage multiple priorities are essential.
π° Compensation & BenefitsSalary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
Working Hours: Full-time, with approximately 30% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a field marketing manager role in the enterprise software industry. The actual salary may vary depending on the candidate's experience and the company's internal compensation structure.
π Applicant Insights π Company ContextIndustry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
Company Specialties:
Company Website: www.tricentis.com
ASSUMPTION: Tricentis is a global leader in continuous testing and quality engineering, with a strong focus on AI-driven software testing solutions. The company has a global presence and works with large enterprise clients.
π Role AnalysisCareer Level: Mid-level marketing role with potential for growth and career advancement
Reporting Structure: Reports directly to the Director, AMS Marketing
Work Arrangement: Hybrid, with approximately 30% travel required
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization. Candidates should be prepared to travel approximately 30% of the time and have a strong focus on driving results through effective marketing programs.
π Location & Work EnvironmentOffice Type: Hybrid work environment, with offices in Austin, TX, and Atlanta, GA
Office Location(s): 5301 Southwest Parkway, Building 2, Suite 200, Austin, Texas 78735, US; Monarch Tower 3424 Peachtree Rd NE, Suite 1000, Atlanta, GA 30326, US
Geographic Context:
Work Schedule: Full-time, with approximately 30% travel required
ASSUMPTION: This role requires a hybrid work arrangement, with approximately 30% travel required. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
πΌ Interview & Application InsightsTypical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Event Management, Account Based Marketing, Marketing Strategy, Marketing Planning, Cross-Functional Teamwork, Project Management, Communication Skills, Marketing Automation, ABM Tools, Marketing Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, event management, and cross-functional team collaboration skills. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.
π οΈ Tools & TechnologiesASSUMPTION: This role requires experience with marketing automation and ABM tools and methodologies. Candidates should be comfortable using these tools to manage marketing programs and campaigns.
π Cultural Fit ConsiderationsCompany Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Tricentis values candidates who are self-aware, results-driven, and able to work effectively in a fast-paced, collaborative environment. Candidates should be prepared to demonstrate their alignment with the company's core values and work style.
β οΈ Potential ChallengesASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and stakeholders in a fast-paced environment. Candidates should be prepared to balance strategic planning and hands-on execution and be comfortable with travel requirements.
π Similar Roles ComparisonASSUMPTION: The AMS Field Marketing Manager role is similar to other marketing roles within the enterprise software industry, but with a stronger focus on event management and ABM strategies. Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with travel requirements.
π Sample ProjectsASSUMPTION: These sample projects provide an overview of the types of marketing programs and campaigns that an AMS Field Marketing Manager might be responsible for. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.
β Key Questions to Ask During InterviewASSUMPTION: These key questions provide an opportunity for candidates to demonstrate their marketing strategy, event management, and cross-functional team collaboration skills. Candidates should be prepared to provide specific examples of their experience with modern marketing practices and event management.
π Next Steps for ApplicantsTo apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.