Analista de Marketing Growth Sênior

📌 Core Information

🔹 Job Title: Analista de Marketing Growth Sênior

🔹 Company: Experian

🔹 Location: São Paulo, SP, Brazil

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: 2025-05-26

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing sales campaigns throughout the customer journey
• Segmenting audiences based on profile, behavior, and life stage
• Collaborating with various departments to enhance customer engagement
• Monitoring and analyzing key performance indicators (KPIs)
• Managing platforms for customer engagement (Adobe CDP and Salesforce Marketing Cloud)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing growth strategies.

📋 Key Responsibilities

✅ Creating, testing, and evolving sales campaigns throughout the customer journey

✅ Segmenting audiences based on profile, behavior, and life stage

✅ Developing data-driven strategies for customer engagement and lifecycle management

✅ Collaborating with CRM, Marketing, Product, Data, and Customer Service teams

✅ Monitoring and analyzing KPIs to suggest continuous improvements

✅ Managing customer engagement platforms (Adobe CDP and Salesforce Marketing Cloud)

ASSUMPTION: The role may require occasional work outside of regular hours to monitor campaign performance and address any issues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 5-10 years of experience in marketing growth, sales campaigns, lifecycle marketing, and customer engagement strategies

Required Skills:

• Proven experience in audience personalization, sales campaigns, and lifecycle marketing
• Strong analytical skills for data interpretation and decision-making
• Familiarity with Salesforce Marketing Cloud and Adobe CDP tools
• Proactive and results-oriented mindset
• Excellent communication and collaboration skills
• Strong organizational skills and ability to prioritize in dynamic environments

Preferred Skills:

• Experience with A/B testing, segmentation, and personalization of audiences and journeys
• Experience in B2B services and CRM campaigns
• Fluency in Portuguese and English

ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and company language.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role in São Paulo, Brazil is R$ 8,000 - R$ 15,000 per month. However, the company has not provided specific salary information.

Benefits:

• Diverse and inclusive work environment
• Opportunities for professional development and growth
• Recognition as a Great Place to Work and Top Employer

Working Hours: Full-time, with occasional flexibility for campaign monitoring

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Experian is a global leader in information services, specializing in data and analytics to support decisions and improve outcomes for customers.

Company Size: Experian has 22,000 employees operating in 32 countries, with a presence in Brazil since 1965. The Brazilian office has nearly 5,000 employees.

Founded: 1965 (Brazil office established in 1965)

Company Description:

• Experian is a Datatech, focusing on intelligence for risk and opportunity analysis, with a focus on credit, authentication, and fraud prevention journeys.
• The company leverages cutting-edge technology and talent to transform uncertainty into better decisions, helping people achieve their dreams and businesses prosper.
• Experian is committed to creating an inclusive work environment, with initiatives such as ExperianPride, Ubuntu, Women in Experian, Aspire, and Connecting Generations to empower and support diverse groups.

Company Specialties:

• Credit
• Authentication
• Fraud prevention
• Agriculture
• Score
• Technology
• AI
• Entrepreneurship
• Marketing
• Business
• Finance

Company Website: www.serasaexperian.com.br

ASSUMPTION: The company's Brazilian office is located in São Paulo, with a secondary location in São Carlos, SP.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The role reports directly to the Marketing department and collaborates with CRM, Product, Data, and Customer Service teams.

Work Arrangement: On-site, with occasional flexibility for campaign monitoring

Growth Opportunities:

• Progression to a management or leadership role within the Marketing department
• Expansion into other areas of the business, such as Product or Data
• International opportunities within the Experian group

ASSUMPTION: The role may evolve over time as the company's marketing strategies and customer base grow and change.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Avenida das Nações Unidas, 14.401, Torre Sucupira – 24º andar, São Paulo, SP 04794-000, BR and Avenida Doutor Heitor José Reali, 360, São Carlos, SP 13571-385, BR

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is a major financial and economic hub, with a diverse range of industries and businesses
• São Paulo has a subtropical climate, with mild winters and warm, humid summers

Work Schedule: Full-time, with occasional flexibility for campaign monitoring

ASSUMPTION: The role may require occasional travel to the secondary office location in São Carlos, SP.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing director or another senior leader

Key Assessment Areas:

• Marketing growth strategies and campaign management
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing growth experience and achievements in your resume
• Prepare examples of successful sales campaigns and customer engagement strategies
• Demonstrate your understanding of the role and the company's mission and values in your cover letter

ATS Keywords: Marketing growth, sales campaigns, lifecycle marketing, customer engagement, data analysis, A/B testing, segmentation, Adobe CDP, Salesforce Marketing Cloud

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen and manage applications, so including relevant keywords in your resume can improve your chances of being selected.

🛠️ Tools & Technologies

• Adobe CDP
• Salesforce Marketing Cloud
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with additional marketing and data analysis tools may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• One global team
• Performance-driven
• Integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Results-oriented and proactive
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working in a collaborative, cross-functional environment?
• Are you comfortable making data-driven decisions and continuously improving processes?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who align with Experian's values and work style will likely be a good fit for the company and this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working with large datasets and complex analytics tools
• Occasional flexibility for campaign monitoring and issue resolution
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses on marketing growth strategies and customer engagement, unlike related positions that may focus on specific marketing channels or tactics
• Experian's Brazilian office is part of a global organization, offering unique opportunities for international collaboration and growth
• As a senior-level role, this position offers significant career growth potential within the Marketing department and the broader organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.

📝 Sample Projects

• Developing and optimizing a targeted email campaign to re-engage inactive customers
• Analyzing customer data to identify trends and opportunities for segmentation and personalization
• Collaborating with the CRM team to automate onboarding and engagement processes

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Marketing department and this role in the next 6-12 months?
• How does this role collaborate with other departments, such as CRM, Product, and Data?
• What opportunities are there for professional development and growth within the Marketing department and the broader organization?
• How does Experian support work-life balance for its employees?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant marketing growth experience and achievements in your resume
• Prepare examples of successful sales campaigns and customer engagement strategies for your interview
• Demonstrate your understanding of the role and the company's mission and values in your cover letter
• Follow up with the hiring manager or HR representative one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.