📌 Core Information
🔹 Job Title: Analista de Marketing Pleno (Eventos)
🔹 Company: isaac
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, organizing, and executing B2B events (both in-person and virtual)
- Managing all project stages, from briefing to delivery
- Coordinating with stakeholders and ensuring integrated communication
- Analyzing results and suggesting improvements based on data and feedback
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Plan, organize, and execute B2B events, including client meetings, brand activations, webinars, and promotional actions
✅ Manage all project stages, coordinating timelines, vendors, logistics, budgets, and ensuring alignment with the brand strategy
✅ Collaborate with different teams and stakeholders, ensuring integrated communication
✅ Create supporting materials for events and projects
✅ Analyze and evaluate event results, suggesting improvements and opportunities based on data and feedback
ASSUMPTION: This role may require occasional work outside of regular hours, especially when events are taking place.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Publicity, Events, or related fields
Experience: Proven experience in event organization and/or project management in marketing
Required Skills:
- Proficient in task organization tools (e.g., Asana, Trello, Google Workspace)
- Strong communication skills
- Proactivity and attention to detail
- Fluency in Portuguese (B2/C1 level)
Preferred Skills:
- Experience with B2B corporate events, particularly in the education or technology sectors
- Knowledge of event performance metrics and brand experience metrics
ASSUMPTION: While not explicitly stated, proficiency in English (B1/B2 level) may be beneficial for this role due to the company's international presence.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$6,000 - R$9,000 per month (gross).
Benefits:
- Meal assistance (R$40.50/day)
- Home office assistance (R$200.00/month for the first month)
- Health and dental plan (Sulamérica, with coparticipation)
- Extended maternity leave (180 days) and paternity leave (30 days)
- Childcare assistance
- Health care partnership (Wellhub - Gympass)
- Education incentive (partnerships with various educational institutions)
- Corporate education platform (ArcoLab)
- Discounts on airfare and accommodations
- Flexible vacation (15 days of vacation can be taken in advance after 6 months)
- Medication discount (Omni Saúde)
Working Hours: Full-time (40 hours/week), with flexible hours depending on event schedules
ASSUMPTION: The provided salary range is an estimate based on market data and the role's requirements. The actual salary may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on education and technology
Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2020, with a brief history of rapid growth and success in the education sector
Company Description:
- isaac is the largest financial and management platform for education, aiming to simplify financial management for institutions
- The company offers guaranteed revenue and flexible payment options for families, allowing institutions to focus on their educational mission
- isaac has helped over 2,000 institutions, guaranteeing over R$5 billion in tuition fees, and increasing enrollment by 9% in partner schools
Company Specialties:
- Fintech and Edtech solutions
- Financial services for education
- Education management
Company Website: isaac.com.br
ASSUMPTION: isaac is committed to fostering a diverse and inclusive work environment, as stated in their "#MaisDiversidade" initiative.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional remote work when events are held virtually
Growth Opportunities:
- Expanding event management skills and knowledge
- Developing leadership and team management abilities
- Gaining experience in cross-functional collaboration and stakeholder management
ASSUMPTION: As the company continues to grow, there may be opportunities for this role to evolve or expand in the future.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Rua Augusta 2840, 10, São Paulo, SP 01412-100, BR
Geographic Context:
- São Paulo is the largest city in Brazil, offering a vibrant cultural scene, diverse dining options, and numerous entertainment opportunities
- The office is located in the Jardins district, known for its upscale shops, restaurants, and parks
- The area is well-connected by public transportation, with easy access to bus, subway, and train services
Work Schedule: Full-time, with flexible hours depending on event schedules
ASSUMPTION: The work environment may occasionally be fast-paced and demanding, especially when multiple events are taking place simultaneously.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Event planning and management skills
- Communication and stakeholder management abilities
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful events you've organized, emphasizing your ability to manage projects, coordinate stakeholders, and analyze results
ATS Keywords: Event Planning, Project Management, Marketing, Stakeholder Management, Data Analysis, Task Organization, Google Workspace
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving skills and event management abilities.
🛠️ Tools & Technologies
- Google Workspace (Google Sheets, Google Docs, Google Slides)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Event planning and management software (e.g., Eventbrite, Cvent, Bizzabo)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Autonomy and empowerment
- Collaboration and teamwork
- Data-driven decision-making
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Focused on making a positive impact in the education sector
Self-Assessment Questions:
- Do you thrive in dynamic environments and enjoy working on multiple projects simultaneously?
- Are you comfortable collaborating with various teams and stakeholders, and managing multiple priorities?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you passionate about education and driven by the desire to make a positive impact in the sector?
ASSUMPTION: isaac values candidates who are proactive, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple events simultaneously, with varying timelines and requirements
- Coordinating with various stakeholders, including internal teams and external vendors
- Adapting to changes in event plans or priorities
- Working occasional evenings or weekends when events are taking place
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong attention to detail even under tight deadlines.
📈 Similar Roles Comparison
- Event Manager (Corporate)
- Senior Event Coordinator
- Project Manager (Marketing)
ASSUMPTION: This role is unique in its focus on B2B events within the education sector, but shares similarities with other corporate event management and marketing project management positions.
📝 Sample Projects
- Planning and executing a successful client meeting or conference
- Managing a virtual webinar or workshop, including technical setup and speaker coordination
- Analyzing event results and creating a report to identify trends, opportunities, and areas for improvement
ASSUMPTION: Sample projects should demonstrate your ability to manage events from start to finish, coordinate with stakeholders, and analyze results to drive continuous improvement.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the company's long-term growth plans, and what opportunities exist for professional development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support work-life balance for employees, especially when events require occasional evening or weekend work?
- What are the most important qualities and skills for success in this role, according to the team and the company's leadership?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume to highlight relevant event management experience and skills
- Write a cover letter explaining your interest in the role and the company, and how your background and skills make you a strong fit
- Prepare examples of successful events you've organized, emphasizing your ability to manage projects, coordinate stakeholders, and analyze results
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
