Analista Growth e Go to Market - SR

📌 Core Information - Job Title: Analista Growth e Go to Market - SR - Company: BANCO BRADESCO SA - Location: São Paulo, SP, Brasil - Job Type: Hybrid (3 days on-site) - Category: Banking & Finance - Date Posted: May 14, 2025 🚀 Job Overview Key aspects of this role include: - Coordination and operationalization of product launches and Go To Market (GTM) strategies - Execution of multichannel campaigns and customer segmentation - Collaboration with various departments to ensure successful product launches - Data-driven insights generation to impact business growth ASSUMPTION: This role requires a strong understanding of the Brazilian banking and finance industry, as well as experience in product launches and GTM strategies. 📋 Key Responsibilities - 🌟 Strategic Planning & Execution: - Coordinate and execute GTM plans and tactics for new products - Collaborate with cross-functional teams to ensure successful product launches - 📊 Campaign Management & Analysis: - Develop and execute multichannel campaigns to drive product adoption - Analyze campaign performance and draw insights to optimize future campaigns - 🤝 Stakeholder Engagement & Communication: - Liaise with stakeholders across the organization to ensure alignment and support for product launches - Create and deliver presentations to communicate product updates and campaign results - 📈 Data Analysis & Insights Generation: - Analyze customer data and market trends to identify growth opportunities - Develop and track key performance indicators (KPIs) to measure campaign success and product adoption ASSUMPTION: The role may require occasional travel to meet with stakeholders and attend industry events. 🎯 Required Qualifications - Education: Bachelor's degree in Business, Marketing, Finance, or a related field. MBA or relevant postgraduate degree is a plus. - Experience: - Proven experience (5-10 years) in Go To Market strategies, product launches, or related roles within the finance or technology sectors - Experience in campaign management, data analysis, and stakeholder communication - Required Skills: - Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Google Analytics) - Excellent communication and presentation skills in Portuguese - Proficiency in English for business communication - Knowledge of the Brazilian banking and finance industry - Familiarity with CRM and marketing automation tools - Preferred Skills: - Experience with SQL or other database management systems - Knowledge of marketing funnel optimization (AARRR) and growth hacking techniques - Familiarity with Agile methodologies and project management tools ASSUMPTION: Candidates with experience in the Brazilian banking sector or working with large-scale product launches will have an advantage. 💰 Compensation & Benefits - Salary Range: R$ 15,000 - R$ 25,000 per month (based on experience and industry standards for similar roles in São Paulo) - Benefits: - PLR or Bonus - Medical Insurance - Dental Insurance - Life Insurance - Food Allowance - Meal Voucher - 13th Salary Food Allowance - Total Pass - Transportation Voucher (optional) - Discounts on Products and Services - Private Pension (with company contribution) - Health and Well-being Program - Corporate University - Fee Waivers - Childcare Assistance - Extended Paternity Leave (20 days) - Maternity Leave (180 days, with pre- and post-natal care) - Working Hours: Full-time (40 hours per week) with flexible hours and remote work options ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in São Paulo. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Banking & Finance - Company Size: 10,001+ employees - Founded: 1943 (as a private company, later nationalized and privatized) - Company Description: - Bradesco is one of the largest private financial institutions in Brazil, offering a wide range of banking, insurance, and investment services - The company is known for its commitment to social responsibility and sustainability, focusing on financial inclusion and community development - Bradesco has a strong presence in Brazil, with over 5,000 branches and more than 100,000 employees - Company Specialties: - Retail Banking - Corporate Banking - Investment Banking - Insurance - Pension Fund Management - Credit Cards - Digital Banking & Innovation - Company Website: https://www.banco.bradesco ASSUMPTION: Bradesco's extensive experience in the Brazilian financial market and its commitment to innovation make it an attractive employer for professionals seeking to grow in the industry. 📊 Role Analysis - Career Level: Mid-Senior level, with opportunities for growth into management or specialized roles - Reporting Structure: The role reports directly to the Head of Bradesco Payments or a relevant senior manager - Work Arrangement: Hybrid (3 days on-site), with flexible hours and remote work options available - Growth Opportunities: - Career progression into senior analyst, manager, or specialist roles - Opportunities to work on high-impact projects and gain exposure to various aspects of the business - Potential to develop expertise in specific areas, such as data analysis, campaign management, or stakeholder communication ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization. 🌍 Location & Work Environment - Office Type: Modern, well-equipped offices with collaborative workspaces and meeting rooms - Office Location(s): São Paulo, SP (Matriz) - Geographic Context: - São Paulo is the largest city in Brazil, with a population of over 12 million people - The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system - São Paulo is a major financial hub, with numerous banks, financial institutions, and startups - Work Schedule: - Monday to Friday, with flexible hours and remote work options available - Occasional weekend or evening work may be required to meet project deadlines or attend industry events ASSUMPTION: The role's hybrid work arrangement allows for a healthy work-life balance while still providing opportunities for professional growth and development. 💼 Interview & Application Insights - Typical Process: - Online application submission through the Bradesco careers portal - Phone or video screening with the HR department - Technical assessment or case study presentation (depending on the role) - In-person or video interviews with the hiring manager and relevant team members - Final decision and offer extension - Key Assessment Areas: - Analytical skills and problem-solving abilities - Communication and presentation skills in Portuguese - Knowledge of the Brazilian banking and finance industry - Experience with Go To Market strategies, product launches, and campaign management - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for the role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively - Research Bradesco's company culture and values to demonstrate your fit with the organization - ATS Keywords: Go To Market, Product Launch, Campaign Management, Data Analysis, Stakeholder Communication, Brazilian Banking, Hybrid Work, São Paulo ASSUMPTION: Bradesco's recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the organization's mission and values. 🛠️ Tools & Technologies - Microsoft Office Suite (Excel, PowerPoint, Word) - Google Analytics - CRM and marketing automation tools (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., SQL, R, Python) - Collaboration and communication tools (e.g., Microsoft Teams, Slack) ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects the analyst works on. 👔 Cultural Fit Considerations - Company Values: - Innovation - Excellence - Responsibility - Sustainability - Customer Focus - Work Style: - Collaborative and team-oriented - Agile and adaptable - Data-driven and analytical - Strong communication and presentation skills - Fluency in Portuguese and English - Self-Assessment Questions: - How do you approach analyzing data to identify trends and opportunities for growth? - Can you describe a time when you had to adapt your communication style to effectively engage a diverse audience? - How do you prioritize and manage multiple projects or tasks with competing deadlines? - Can you provide an example of a successful Go To Market strategy you've developed or contributed to? ASSUMPTION: Bradesco values candidates who are passionate about driving growth, collaborating effectively, and embracing a data-driven approach to decision-making. ⚠️ Potential Challenges - Role-specific Challenges: - Managing multiple stakeholders with varying priorities and expectations - Balancing short-term campaign goals with long-term strategic objectives - Keeping up with industry trends and technological advancements in marketing and data analysis - Company-specific Challenges: - Working in a large, matrixed organization with complex decision-making processes - Navigating a competitive and dynamic financial market - Maintaining a strong focus on customer experience and satisfaction in a rapidly evolving digital landscape - Location-specific Challenges: - Commuting in a large, congested city with limited public transportation options - Adapting to the fast-paced, competitive environment of São Paulo's financial sector ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment. 📈 Similar Roles Comparison - Role Differentiation: - This role focuses on growth and Go To Market strategies for financial products, with a strong emphasis on data analysis and customer segmentation - Similar roles in other industries may focus more on digital product launches or e-commerce growth strategies - Industry-specific Context: - The Brazilian banking and finance industry is highly competitive and regulated, with a strong focus on customer acquisition, retention, and satisfaction - Successful candidates will have a deep understanding of the industry, its trends, and its regulatory environment - Career Path Comparison: - This role offers opportunities for career growth into senior analyst, manager, or specialist positions within the organization - Similar roles in other industries may lead to career paths in digital marketing, product management, or data analysis ASSUMPTION: Candidates should research the specific requirements and expectations of the role and tailor their application materials accordingly. 📝 Sample Projects - Product Launch Campaign: - Develop and execute a Go To Market strategy for a new digital banking product, including customer segmentation, channel selection, and campaign messaging - Analyze campaign performance and optimize tactics based on data-driven insights to maximize product adoption and revenue growth - Customer Segmentation Analysis: - Conduct a comprehensive analysis of customer data to identify high-potential segments for targeted marketing campaigns - Develop and implement segmentation strategies to improve customer engagement, satisfaction, and lifetime value - Cross-selling and Up-selling Campaign: - Design and execute a cross-selling or up-selling campaign to promote complementary financial products or services to existing customers - Analyze campaign performance and optimize tactics to maximize revenue growth and customer retention ASSUMPTION: These sample projects illustrate the types of initiatives the analyst may work on, but the specific projects and their scope may vary depending on the organization's needs and priorities. ❓ Key Questions to Ask During Interview - Role-specific Questions: - How does this role fit into the broader organizational strategy for growth and product development? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company support the professional development and growth of its employees? - Team and Culture Questions: - How does the team collaborate and communicate to ensure successful product launches and campaign execution? - What is the company's approach to work-life balance and employee well-being? - How does the company foster a culture of innovation and continuous improvement? - Growth and Opportunities Questions: - What opportunities are there for career growth and development within the organization? - How does the company support employees in pursuing external training or certifications to enhance their skills? ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving growth and success for the organization. 📝 Next Steps for Applicants To apply for this position: - Submit your application through the Bradesco careers portal - Tailor your resume and cover letter to highlight your relevant skills and experiences for the role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively - Research Bradesco's company culture and values to demonstrate your fit with the organization - Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions or concerns ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.