1. **Growth Marketing Focus:** The role is centered around driving growth and customer acquisition through digital channels, with a focus on WhatsApp as a primary platform.
2. **Cross-Functional Collaboration:** Working closely with commercial, client, product, and technology teams to enhance the purchasing experience and drive business growth.
3. **Data-Driven Decision Making:** Leveraging data and analytics to inform strategy and measure performance.
4. **Innovation and Improvement:** Continuously seeking new ways to improve customer engagement and drive growth.
**📋 Key Responsibilities**
✅ **Customer Experience Enhancement:** Understand business pain points and propose digital solutions to improve the customer experience and drive growth.
✅ **Campaign Management:** Create and manage campaigns, segmenting target audiences, defining messages, and monitoring results.
✅ **Data Analysis:** Analyze campaign performance data to identify trends, optimize strategies, and report on results.
✅ **Stakeholder Communication:** Collaborate with stakeholders to present plans, results, and growth opportunities for various segments.
✅ **Project Leadership:** Lead projects aimed at improving the WhatsApp channel, working with CRM, growth, and development teams.
✅ **Growth Strategy:** Identify growth opportunities and develop strategies to capitalize on them.
**🎯 Required Qualifications**
**Education:**
* Bachelor's degree in Business, Marketing, or a related field.
**Experience:**
* Proven experience in Sales Operations, Growth, or Revenue Operations (5+ years).
* Solid experience with SQL (3+ years).
* Experience with CRM and messaging platforms (3+ years).
* Experience managing projects with diverse stakeholders in a high-performance environment (3+ years).
**Required Skills:**
* Strong analytical skills.
* Proficiency in SQL.
* Experience with CRM and messaging platforms (e.g., HubSpot, Salesforce, WhatsApp Business API).
* Excellent project management skills.
* Ability to work in a fast-paced, dynamic environment.
**Preferred Skills:**
* Familiarity with AI, chatbot, and automation tools.
* Experience with growth marketing strategies.
* Knowledge of the financial services industry.
**💡 Assumptions**
* The role requires a strong understanding of Sales Operations, Growth, and Revenue Operations, as well as experience with SQL and CRM platforms.
* The ideal candidate will have experience working with diverse stakeholders in a high-performance environment.
**💰 Compensation & Benefits**
**Salary Range:** R$ 15,000 - R$ 25,000 per month (based on experience and market standards for the role and location)
**Benefits:**
* Health and dental insurance.
* Gympass membership.
* Zenklub and VA benefits.
* VR and New Value benefits.
* Life insurance.
**Working Hours:** Full-time (40 hours/week) with flexible hours and remote work options.
**💡 Assumptions**
* The salary range is an estimate based on industry standards for the role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
**📈 Company Context**
**Industry:** Financial Services
**Company Size:** Medium (5,001-10,000 employees)
**Founded:** 2001
**Company Description:**
* XP Inc. is a leading independent financial institution in Brazil, offering a wide range of financial services through its subsidiaries, including XP, Rico, Clear, XP Educação, and InfoMoney.
* With over 4.6 million active clients and more than R$ 1.1 trillion in assets under custody, XP Inc. has been transforming the financial market for over 23 years.
* The company is known for its innovative approach, pioneering the use of digital platforms and technology in the financial sector.
**Company Specialties:**
* Investments
* Technology
* Career development
* Financial market
**📊 Role Analysis**
**Career Level:** Senior
**Reporting Structure:** The role reports directly to the Growth Marketing Manager and collaborates with various teams, including commercial, client, product, and technology teams.
**Work Arrangement:** Hybrid (2 days/week in-office) with a focus on collaboration and cultural integration.
**Growth Opportunities:**
* Potential career progression into management or specialized roles within the growth marketing field.
* Opportunities to work on high-impact projects and drive significant business growth.
* Exposure to a wide range of teams and functions, fostering a well-rounded understanding of the business.
**🌍 Location & Work Environment**
**Office Type:** Hybrid (2 days/week in-office)
**Office Location:** São Paulo, São Paulo, Brazil
**Geographic Context:**
* São Paulo is the largest city in Brazil and the financial capital of the country.
* The city offers a dynamic and vibrant work environment, with a wide range of cultural, entertainment, and dining options.
**Work Schedule:**
* The role follows a standard full-time work schedule, with flexible hours and remote work options to accommodate individual needs and preferences.
**💼 Interview & Application Insights**
**Typical Process:**
1. **Resume Screening:** Initial review of the candidate's resume to assess qualifications and fit for the role.
2. **Phone/Video Screen:** A brief conversation to discuss the role, expectations, and cultural fit.
3. **On-site Interview:** A series of interviews with the hiring manager, team members, and other stakeholders to assess skills, experience, and cultural fit.
4. **Final Interview:** A meeting with the senior leadership team to discuss the candidate's qualifications and fit for the role.
**Key Assessment Areas:**
* Technical skills, including SQL, CRM platforms, and data analysis.
* Problem-solving and strategic thinking.
* Communication and collaboration skills.
* Cultural fit and alignment with XP Inc.'s values.
**Application Tips:**
* Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
* Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
* Research XP Inc. and the role to demonstrate your enthusiasm and understanding of the company and its mission.
**🛠 Cultural Fit Considerations**
**Company Values:**
* Sonho Grande (Big Dream): Dream big, believe in the impossible, and make it happen together.
* Espírito Empreendedor (Entrepreneurial Spirit): Take ownership, be proactive, and act like an owner.
* Foco no Cliente (Customer Focus): Obsess over understanding and exceeding customer expectations.
* Mente Aberta (Open Mind): Embrace new ideas, learn continuously, and adapt to change.
**Work Style:**
* Collaborative and team-oriented, with a strong focus on cross-functional collaboration.
* Fast-paced and dynamic, with a focus on delivering results and driving growth.
* Data-driven and analytical, with a focus on informed decision-making and continuous improvement.
**Self-Assessment Questions:**
1. How do you align with XP Inc.'s value of Sonho Grande, and can you provide an example of a time when you turned a big dream into reality?
2. Describe your experience working in a fast-paced, dynamic environment, and how you've adapted to change in the past.
3. How do you approach understanding and exceeding customer expectations, and can you share an example of a time when you went above and beyond to meet a customer's needs?
**🛠 Potential Challenges**
1. **Work-Life Balance:** Balancing the demands of a fast-paced, hybrid work environment with personal responsibilities and commitments.
2. **Stakeholder Management:** Navigating the needs and expectations of various teams and stakeholders, sometimes with competing priorities.
3. **Data Overload:** Managing and analyzing large datasets to identify trends and insights, while also staying up-to-date with the latest tools and technologies.
4. **Regulatory Compliance:** Ensuring that marketing campaigns and customer engagement strategies comply with relevant regulations and industry standards.
**📈 Similar Roles Comparison**
1. **Role Differences:** Unlike traditional marketing roles, this role focuses specifically on growth marketing and customer acquisition through digital channels, with a strong emphasis on WhatsApp as a primary platform.
2. **Industry Context:** The financial services industry is highly competitive and regulated, requiring a deep understanding of the market, customers, and relevant regulations.
3. **Career Path:** This role offers a unique opportunity to gain experience in growth marketing within the financial services sector, which can lead to diverse career paths, including management, specialized roles, or entrepreneurship.
**📝 Sample Projects**
1. **Campaign Optimization:** Analyze campaign performance data to identify trends, optimize strategies, and improve overall campaign effectiveness.
2. **Customer Segmentation:** Develop and implement segmentation strategies to target specific customer groups with tailored messaging and offers.
3. **Channel Expansion:** Explore and implement new digital channels to reach a wider audience and drive growth.
**💡 Key Questions to Ask During Interview**
1. **Role Responsibilities:** Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. **Team Dynamics:** How does this role fit into the broader team structure, and what is the dynamic like within the team?
3. **Growth Opportunities:** What opportunities are there for professional growth and development within this role and the company as a whole?
4. **Work-Life Balance:** How does the company support work-life balance, especially for employees working in a hybrid or remote setting?
5. **Company Culture:** How would you describe the company culture, and what makes it unique compared to other financial services institutions?
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the interview process, focusing on your problem-solving skills, teamwork, and adaptability.
4. Follow up on your application status, if necessary, after one week.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
