📌 Core Information
🔹 Job Title: Analista SSR em Engajamento & Growth para Conta Digital - Mercado Pago
🔹 Company: Mercado Livre
🔹 Location: Sudeste, Brazil
🔹 Job Type: Full-Time
🔹 Category: Fintech, E-commerce
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing acquisition and engagement strategies for Mercado Pago clients
- Monitoring key performance indicators to enhance efficiency and identify business opportunities
- Collaborating with various areas of the Mercado Livre ecosystem to execute initiatives
- Working with data manipulation tools such as Excel, R, Python, and SQL
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Building acquisition and engagement strategies for Mercado Pago clients, focusing on actions beyond just banking flows
✅ Generating and monitoring key performance indicators (investment, cost of acquisition per client, conversion rates) to increase efficiency and identify new business opportunities
✅ Proposing resource allocation based on lifecycle and client segmentation to boost conversion and engagement
✅ Identifying business opportunities through internal (Mercado Pago products, behavior patterns, etc.), ecosystem (other Mercado Livre business units), and external (competitive environment) lenses
✅ Proactively driving the execution of priority initiatives and supporting business growth and goal achievement by collaborating with various areas of the Mercado Livre ecosystem
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Economics, Statistics, or a related field
Experience: 2-5 years of experience in a similar role, with a focus on financial markets, fintech, payment systems, or user lifecycle in digital products
Required Skills:
- Data manipulation in Excel, R, or Python
- SQL queries for data extraction
- Project planning and execution
- Spanish language proficiency (considered a plus)
Preferred Skills:
- Experience with executive presentations
- Knowledge of financial markets and fintech
ASSUMPTION: Candidates should have a strong analytical mindset, be comfortable working with data, and possess excellent communication skills.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standard for mid-level Fintech roles in Brazil is approximately R$ 8,000 - R$ 15,000 per month.
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee discounts on Mercado Livre products and services
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level Fintech roles in Brazil. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Fintech. Mercado Livre is a leading technology company in Latin America, providing solutions for buying, selling, advertising, and paying for goods online.
Company Size: Large (10,001+ employees). Mercado Livre offers a dynamic and entrepreneurial work environment with opportunities for growth and learning.
Founded: 1999, with headquarters in Buenos Aires, Argentina.
Company Description:
- Mercado Livre is Latin America’s leading e-commerce technology company, operating in 18 countries
- It provides solutions for individuals and companies to buy, sell, advertise, and pay for goods online through its primary platforms, MercadoLibre.com and MercadoPago.com
- The company is listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007
Company Specialties:
- E-commerce
- Fintech
- Online advertising
- Payment processing
- Logistics and shipping
Company Website: careers-meli.mercadolibre.com
ASSUMPTION: Mercado Livre is a well-established company with a strong presence in the Latin American market, offering a wide range of career opportunities in the e-commerce and fintech industries.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for professionals with 2-5 years of experience in a related field.
Reporting Structure: The role reports directly to the Growth & Engagement team within the Mercado Pago division.
Work Arrangement: On-site, with flexible hours and remote work options available.
Growth Opportunities:
- Career progression within the Growth & Engagement team or other areas of Mercado Pago
- Expanding skills and knowledge in data analysis, strategic planning, and cross-functional collaboration
- Potential relocation to other Mercado Livre offices in Latin America
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: On-site, with multiple office locations available in Brazil
Office Location(s): Sudeste, Brazil (exact location not specified)
Geographic Context:
- Brazil is the largest market for Mercado Livre, with a strong presence in the Sudeste region
- The Sudeste region is the most populous and economically significant region in Brazil
- Mercado Livre offers a diverse and inclusive work environment, with a focus on promoting gender equality and diversity
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The Sudeste region in Brazil offers a vibrant and dynamic work environment for professionals in the e-commerce and fintech industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with the team
Key Assessment Areas:
- Data analysis and manipulation skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Problem-solving and initiative-taking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Brazilian market and Mercado Livre's business model
- Showcase your ability to work with data and generate insights
- Prepare for behavioral and situational interview questions
ATS Keywords: Data Manipulation, Excel, R, Python, SQL, Strategic Planning, Financial Markets, Fintech, Payment Systems, User Lifecycle, Executive Presentations, Spanish Language
ASSUMPTION: Mercado Livre's application process is competitive and thorough, with a focus on assessing candidates' technical skills and cultural fit.
🛠️ Tools & Technologies
- Excel
- R
- Python
- SQL
- Mercado Livre's proprietary tools and platforms
ASSUMPTION: Candidates should be comfortable working with data manipulation tools and Mercado Livre's proprietary technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Entrepreneurial
- Collaborative
- Inclusive
- Responsible
Work Style:
- Dynamic and fast-paced
- Data-driven
- Collaborative and team-oriented
- Results-focused
Self-Assessment Questions:
- How do you approach working with large datasets and generating insights?
- Can you describe a time when you developed and executed a strategic plan to achieve specific business objectives?
- How do you collaborate with cross-functional teams to drive results?
ASSUMPTION: Mercado Livre values candidates who are data-driven, strategic thinkers, and strong collaborators.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing and interpreting data may require strong analytical skills and attention to detail
- Working in a competitive market may necessitate continuous learning and innovation
ASSUMPTION: Candidates should be prepared to work in a challenging and competitive environment, with a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Growth & Engagement Manager or a Data-Driven Marketing Specialist in the Fintech industry
- Mercado Livre's role offers a unique opportunity to work in a large and established e-commerce and fintech company in Latin America
- Career progression may involve moving into management or specialized roles within the Growth & Engagement team or other areas of Mercado Pago
ASSUMPTION: This role offers a unique opportunity to work in a large and established e-commerce and fintech company in Latin America, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase user engagement and retention for a specific client segment
- Analyzing user behavior data to identify trends and opportunities for product improvement and monetization
- Collaborating with the product team to design and implement A/B tests to optimize user experiences and drive growth
ASSUMPTION: Candidates should be prepared to work on projects that require strategic thinking, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth & Engagement team?
- How does the Growth & Engagement team collaborate with other areas of Mercado Pago and Mercado Livre?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mercado Livre support the professional development and growth of its employees?
- What are the key challenges facing the Growth & Engagement team, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research Mercado Livre's business model and the Brazilian market to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
