Analista Trade Marketing

📌 Core Information

🔹 Job Title: Analista Trade Marketing

🔹 Company: Millicom (Tigo)

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Trade Marketing strategies and brand activations
• Managing merchandising and customer loyalty programs
• Budget management and inventory control
• Collaborating with national Trade Marketing and regional teams
• Ensuring compliance with brand guidelines and company policies

ASSUMPTION: This role requires a balance of creative and analytical skills, as well as strong organizational abilities to manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Supporting the execution of the regional Trade Marketing plan

✅ Ensuring the implementation of POP materials and controlling their vigencies

✅ Coordinating the reception, storage, inventory, and distribution of POP materials

✅ Planning, executing, and evaluating operational plans to bring offers to customers

✅ Managing the budget for operational plans and tracking spending

✅ Monitoring supplier orders and ensuring timely payment

✅ Maintaining good relationships with BTL agencies for proper in-store activations

✅ Preparing and submitting reports on Trade Marketing activities

✅ Identifying and implementing process improvements

✅ Ensuring compliance with brand guidelines and company policies

✅ Performing interventor roles when assigned

✅ Participating in the implementation of company policies and lineaments

✅ Ensuring compliance with legal requirements and good practices

✅ Performing other complementary tasks assigned by the supervisor

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various responsibilities and deadlines.

🎯 Required Qualifications

Education: Professional or student in Business Administration, Industrial Engineering, Advertising, Marketing, or related fields

Experience: 1 to 2 years of experience in Trade Marketing, marketing, logistics, purchases, or related areas

Required Skills:

• Trade Marketing experience
• Budget management
• Inventory control
• Strong organizational skills
• Excellent communication and teamwork skills
• Fluency in Spanish (Bilingual preferred)

Preferred Skills:

• Experience with marketing campaigns and promotions
• Knowledge of the telecommunications industry
• Familiarity with SOX controls

ASSUMPTION: Candidates with experience in marketing, logistics, or related fields may be considered, but a background in Trade Marketing is highly preferred.

💰 Compensation & Benefits

Salary Range: COP 3,500,000 - COP 4,500,000 per month (Based on experience and market standards for the role and location)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Tigo services
• Training and development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours to accommodate project deadlines

ASSUMPTION: The salary range is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: Medium (501-1,000 employees)

Founded: 1999

Company Description:

• Tigo is a brand of Millicom International Cellular S.A.
• Operates as a converged Fijo-Móvil provider in Nicaragua with over 4 million customers
• Offers 4G LTE mobile networks, fixed internet, and TV services

Company Specialties:

• Mobile telecommunications
• Internet
• TV by subscription
• Fixed-line telephony
• Mobile data
• Long-distance calls
• Connectivity
• Cloud & Data Center
• Mobile plans
• Cybersecurity
• Structured cabling
• Fleet management

Company Website: Tigo Nicaragua

ASSUMPTION: Tigo is a well-established telecommunications company with a strong presence in Nicaragua and other Latin American countries. They offer a range of services and are committed to connecting more people and improving lives through innovative technology.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: Reports directly to the Trade & Training Supervisor

Work Arrangement: On-site, full-time with flexible hours

Growth Opportunities:

• Potential career progression within the Trade Marketing department or related areas
• Training and development opportunities to enhance skills and knowledge
• Exposure to various aspects of the telecommunications industry

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as exposure to various aspects of the telecommunications industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia
• Known for its vibrant culture, historic sites, and modern infrastructure
• Offers a mix of urban and natural environments

Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate project deadlines

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork to achieve common goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Trade & Training Supervisor

Key Assessment Areas:

• Trade Marketing experience and knowledge
• Budget management and inventory control skills
• Organizational skills and multitasking abilities
• Communication and teamwork skills
• Fluency in Spanish (Bilingual preferred)

Application Tips:

• Highlight relevant experience in Trade Marketing or related fields
• Demonstrate strong organizational skills and multitasking abilities
• Showcase communication and teamwork skills through examples
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Trade Marketing, Brand Activations, Merchandising, Customer Loyalty, Budget Management, Inventory Control, Sales Strategies, Advertising, Logistics, Campaign Coordination, Supplier Management, Data Analysis, Reporting, Process Improvement, Relationship Management, Compliance

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and multiple interviews to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Communication and collaboration tools (e.g., email, Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and may vary depending on the company's specific preferences.

👔 Cultural Fit Considerations

Company Values:

• Agile and disciplined
• Work together for a purpose
• Drivers of change
• Make a difference with the way we work
• Innovate and challenge the status quo
• Consistent and deliver results

Work Style:

• Collaborative and team-oriented
• Focused on achieving common goals
• Adaptable and open to change
• Results-driven and committed to excellence

Self-Assessment Questions:

• Do you have experience in Trade Marketing or related fields?
• Are you organized and able to manage multiple projects and deadlines?
• Do you work well in a collaborative, team-oriented environment?
• Are you fluent in Spanish (Bilingual preferred)?

ASSUMPTION: Tigo values employees who are agile, disciplined, and committed to driving change and delivering results. Candidates should be adaptable, collaborative, and focused on achieving common goals.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities and workload
• Working in a fast-paced, dynamic environment
• Ensuring compliance with brand guidelines and company policies

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, as well as adapting to changes in priorities and workload. Candidates should be organized, adaptable, and able to work well under pressure.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Coordinator or Assistant Trade Marketing Manager
• Industry-specific context: Telecommunications
• Career path comparison: Entry-level to mid-level, with potential growth opportunities within the Trade Marketing department or related areas

ASSUMPTION: This role is similar to entry-level or mid-level Trade Marketing positions in the telecommunications industry, with potential growth opportunities based on individual performance and company needs.

📝 Sample Projects

• Planning and executing a regional brand activation campaign
• Managing the inventory and distribution of POP materials for a new product launch
• Analyzing sales data to identify trends and opportunities for improvement

ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the regional market. However, they typically involve planning, executing, and analyzing marketing campaigns or initiatives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the Trade Marketing department and the company?
• What are the most important qualities for someone to succeed in this role?
• What opportunities are there for growth and development within the company?
• What is the work environment like, and how does the team collaborate and support each other?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tigo Careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the interview by researching the company and role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.