📌 Core Information
🔹 Job Title: Analyst, Integrated Marketing Communications
🔹 Company: Yum! Brands, Inc.
🔹 Location: Plano, TX, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing breakthrough Go To Market (GTM) plans and creative campaigns
- Managing integrated marketing campaigns across paid, owned, and earned media
- Collaborating with cross-functional teams and external partners
- Tracking project progress and ensuring adherence to timelines and budgets
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through integrated marketing campaigns.
📋 Key Responsibilities
✅ Execute end-to-end planning and execution of integrated marketing campaigns
✅ Coordinate campaign timelines, budgets, and resources with internal and external stakeholders
✅ Problem-solve and identify solutions to keep projects on track
✅ Manage IMC budgets, track expenses, and ensure campaigns are executed within budget
✅ Develop and present reporting for campaign planning, resources, and performance
✅ Proactively identify brand in culture opportunities and stay updated on industry trends
ASSUMPTION: This role involves a high level of organization, communication, and attention to detail, as well as the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, or related field.
Experience: 2-3 years of consumer marketing experience, preferably in the restaurant or retail industries, global brands, or top-tier agencies. 1-2 years of project management or content producer experience.
Required Skills:
- Strong project management and campaign production skills
- Excellent communication and stakeholder management skills
- Proficient in budget and timeline management
- Experience in agency management and campaign production for various media types
- Strong analytical and creative problem-solving skills
Preferred Skills:
- Experience with productivity tools such as Canto and AirTable
- Fluency in additional languages
ASSUMPTION: Candidates with experience in fast-paced, high-pressure environments and a proven track record of driving results through integrated marketing campaigns will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Analyst role in Plano, TX)
Benefits:
- Competitive salary and benefits package
- Opportunity to innovate within a global brand
- Collaborative, fast-paced work environment with a focus on professional growth and development
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Yum! Brands, Inc. operates in the restaurant industry, specifically in the quick-service restaurant (QSR) and fast-food sectors. The company is known for its iconic brands, including Pizza Hut, KFC, and Taco Bell.
Company Size: Yum! Brands, Inc. is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Yum! Brands, Inc. was founded in 1997, making it an established player in the restaurant industry.
Company Description:
- Yum! Brands, Inc. is a global leader in the restaurant industry, operating over 48,000 locations in more than 145 countries and territories worldwide.
- The company is committed to unlocking opportunity for its team members and communities around the world through its iconic brands and innovative business model.
- Yum! Brands, Inc. is focused on driving sustainable growth and creating shareholder value by delivering exceptional customer experiences and consistently innovating in the food and beverage space.
Company Specialties:
- Quick-service restaurants (QSR)
- Fast-food
- Global brand management
- Franchising
- Innovation in food and beverage
Company Website: http://pizzahut.com
ASSUMPTION: Working for a large corporation like Yum! Brands, Inc. offers opportunities for career growth, exposure to diverse teams, and the chance to make a significant impact on global brands.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in marketing, project management, or a related field.
Reporting Structure: The Analyst, Integrated Marketing Communications will report directly to the Manager, Integrated Marketing Communications.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a Senior Analyst or Manager role within the Integrated Marketing Communications team
- Expansion into other marketing or brand management roles within Yum! Brands, Inc.
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and brand management fields, as well as the chance to gain experience working on global campaigns.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 7100 Corporate Dr, Plano, TX 75024, US
Geographic Context:
- Plano, TX is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and excellent school systems
- Plano is home to numerous Fortune 500 companies, providing ample networking and career growth opportunities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility as needed
ASSUMPTION: Working in Plano, TX offers a mix of urban and suburban living, with a strong job market and high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Integrated Marketing Communications team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing and campaign management skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant marketing, project management, and campaign production experience
- Include specific examples of integrated marketing campaigns you've worked on and the results you achieved
- Prepare questions about the role, the team, and the company to demonstrate your interest and engagement
ATS Keywords: Integrated Marketing Communications, Project Management, Campaign Production, Budget Management, Stakeholder Communication, Problem Solving, Consumer Behavior Analysis, Trend Identification, Agency Management, Content Production, Reporting, Collaboration, Time Management, Agility, Brand Management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on tailoring their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Canto
- AirTable
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Campaign management software (e.g., Hootsuite, Sprout Social, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Collaborative
- Inclusive
- Win Together
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced, high-pressure environments?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving results through integrated marketing campaigns?
ASSUMPTION: Candidates who are comfortable working in fast-paced environments, collaborating with diverse teams, and driving results through integrated marketing campaigns will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with industry trends and emerging platforms and technologies
- Adapting to changes in campaign plans and priorities
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Project Manager, but with a focus on integrated marketing communications and campaign production
- Unlike other marketing roles, this position requires a strong balance of creativity and analytical skills, as well as experience in agency management and campaign production
- Career paths from this role may include advancement to Senior Analyst or Manager roles within the Integrated Marketing Communications team, or expansion into other marketing or brand management roles within Yum! Brands, Inc.
ASSUMPTION: Candidates should consider how this role differs from other marketing positions and how their skills and experience align with the unique requirements of this position.
📝 Sample Projects
- Developing and executing a global integrated marketing campaign for a new product launch
- Managing the production of a TV commercial, including coordinating with external agencies, franchisees, and internal stakeholders
- Analyzing campaign performance data and developing insights-driven recommendations for future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative campaign development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe a typical campaign lifecycle and my role in managing it?
- How does this role collaborate with other marketing teams and functions within the organization?
- What are the biggest challenges facing the Integrated Marketing Communications team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader marketing organization?
- How does Yum! Brands, Inc. support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their understanding of the key responsibilities and challenges associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, project management, and campaign production experience
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
- If applicable, include a portfolio or examples of your work to demonstrate your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
