🔹 Job Title: Digital Marketing Specialist
🔹 Company: PhillyTech.Co (recruiting for a Contact Center SaaS Company)
🔹 Location: Remote (preference for candidates within commuting distance to Plano, Texas)
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 🚀 Growth Marketing
🔹 Salary Range: $70K-$90K
This Digital Marketing Specialist role combines digital marketing and product marketing responsibilities in a fast-growing contact center SaaS company. You'll drive pipeline growth through paid acquisition, optimize conversion rates, manage marketing automation, and craft compelling product narratives. Working with a fractional CMO, you'll be responsible for both lead generation strategies and creating sales enablement materials that differentiate the company's unified communications and consumer payment platform in the marketplace.
ASSUMPTION: Based on the mention of working with a fractional CMO, this appears to be a role where you'll have significant autonomy but with strategic guidance, typical in growth-stage SaaS companies with lean marketing teams.
Education: BS/BA degree in Marketing or Communications
Experience: 3-6+ years of SaaS B2B digital marketing or product marketing experience (ideally both)
Skills:
Preferred: Digital Marketer Certifications
Salary Range: $70K-$90K
Benefits:
Industry Comparison: This salary range is competitive for a Digital Marketing Specialist role in the SaaS industry, particularly for a remote position. The range aligns with mid-level marketing specialists in the tech sector.
ASSUMPTION: While specific details about healthcare, retirement, and other standard benefits aren't provided, the mention of a "competitive benefits package" suggests industry-standard offerings are likely included.
Industry Position: Named a top 10 contact center solution provider, this SaaS company offers unified communications, consumer payment tools, intelligence-based automation, and real-time analytics for contact centers.
Company Size: Not explicitly stated, but described as "fast-growing"
Company Stage: Growth stage, with solutions that can scale from startups to global enterprises
ASSUMPTION: Based on the description of a "fast-growing" company with a platform capable of handling "thousands of users in multiple sites globally," this appears to be a well-established growth-stage company, likely with significant funding and a substantial existing customer base rather than an early-stage startup.
Career Level: Mid to Senior level (based on 3-6+ years experience requirement)
Reporting Structure: Likely reports to or works closely with the fractional CMO
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "career growth opportunities" in a fast-growing company, suggesting potential for advancement as the company scales
ASSUMPTION: Given the broad scope of responsibilities across both digital marketing and product marketing, this appears to be a role where you would likely have considerable autonomy and ownership of marketing initiatives, potentially with opportunities to specialize or expand your team as the company grows.
Office Type: Fully remote, with option for hybrid if desired
Geographic Context: While remote, there is "higher preference" for candidates within commuting distance to Plano, Texas (a technology hub in the Dallas metro area with a lower cost of living than many major tech centers)
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Plano is part of the growing Dallas-Fort Worth tech corridor with a substantial business presence and no state income tax in Texas
ASSUMPTION: The preference for candidates near Plano suggests there may be occasional in-person meetings or events, though the role is described as fully remote. The job listing doesn't specify any requirements for specific working hours or time zones, though alignment with a Texas-based team would likely be beneficial.
Typical Process: For SaaS marketing roles at this level, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: SaaS, B2B marketing, digital marketing, paid acquisition, Google Ads, LinkedIn ads, marketing automation, product marketing, sales enablement, competitive analysis, HubSpot, Marketo, content development, lead generation
ASSUMPTION: These insights are based on industry standards for similar SaaS marketing roles and may vary based on this specific company's practices.
Marketing Platforms: Google Ads, LinkedIn Ads, HubSpot/Marketo or similar marketing automation
Creative Tools: Adobe Photoshop, InDesign, Premiere, After Effects, Camtasia, Explaindio
Analytics: Google Analytics, SEO tools, A/B testing platforms
Content Management: CMS platforms, social media management tools
ASSUMPTION: While specific analytics and content management platforms aren't mentioned, expertise in these areas is implied by the responsibilities. Knowledge of CRM systems like Salesforce would likely be valuable given the B2B SaaS context, though not explicitly required in the listing.
Company Values: Innovation, growth, collaboration, and customer-centric solutions appear to be valued based on the company description
Work Style: The role suggests a self-directed individual who can balance strategic thinking with hands-on execution, experimental mindset (A/B testing mentioned), and cross-functional collaboration
Self-Assessment Questions:
ASSUMPTION: Based on the description of a "collaborative, innovative, and supportive work environment" and the emphasis on experimentation, the company culture likely values creative problem-solving and continuous improvement. The wide range of responsibilities suggests they prefer versatile marketers who can wear multiple hats.
ASSUMPTION: These potential challenges are based on the breadth of responsibilities described and the company's growth stage, not specific issues mentioned by the employer.
This role combines responsibilities that are often split across multiple positions:
ASSUMPTION: This comparison is based on standard industry roles and structures. The combined nature of this position suggests a lean marketing team where one person needs to cover multiple areas of expertise.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in similar SaaS marketing roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.