📌 Core Information
🔹 Job Title: Analyst, Marketing Channel Analytics
🔹 Company: Squarespace
🔹 Location: New York City, New York, United States
🔹 Job Type: Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-level (3+ years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Powering brand strategy and customer acquisition through innovative marketing measurement and analysis
- Addressing complex questions to influence critical business outcomes
- Partnering with in-house teams to translate needs into analytical requirements and insights
- Working with large datasets and tools like SQL, Python, and statistical concepts
ASSUMPTION: This role requires a strong analytical mindset, with a focus on driving marketing strategy through data-driven insights.
📋 Key Responsibilities
✅ Partner with in-house Marketing, Data Science, and Engineering teams to translate needs into analytical requirements, solutions, and insights
✅ Define metrics and perform analyses to uncover performance trends, drivers, outliers, and opportunities to improve investments and campaigns across paid and unpaid channels
✅ Refine and apply in-house marketing mix model to inform media investment strategy and planning
✅ Implement experiments to measure incrementality
✅ Create dashboards to help partners answer recurring questions and act on metrics using self-service tools
✅ Present results to partners at different levels
✅ Promote best practices among peers and partners
ASSUMPTION: This role involves a mix of independent analysis and collaborative work, requiring strong communication skills and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 3+ years in a marketing analytics or data science role at an ad agency, ad tech company, or in-house marketing team
Required Skills:
- Experience driving paid and unpaid media strategy, planning, and performance through first- and third-party data analysis, decision frameworks, and learning agendas
- Experience with multi-touch attribution (MTA), marketing mix modeling (MMM), or incrementality experiments to improve and validate investments
- Experience building dashboards and working with large datasets using SQL
- Experience translating results into clear stories and recommendations
- Knowledge of statistical concepts, such as experimental design, hypothesis testing, and regression, and tools such as Python
- Knowledge of brand and direct response channels (paid search, paid social, creator, video)
- Knowledge of one or more AdTech or MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
- Strong presenter, comfortable handling open-ended questions
- Outcomes-oriented, curious, proactive, and collaborative
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Looker)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and programming languages is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $85,500 - $138,000 USD
Benefits:
- Medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing analytics role in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, online publishing and web design)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2003
Company Description:
- Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online
- Empowers millions of customers in more than 200 countries and territories with tools for creating an online presence, building an audience, monetizing, and scaling their business
- Offers a suite of products ranging from websites, domains, ecommerce, and marketing tools to scheduling and social media management tools
Company Specialties:
- Online publishing
- Web design
- CMS (Content Management System)
- Developer tools
Company Website: https://www.squarespace.com/
ASSUMPTION: Squarespace is a well-established company in the online publishing and web design industry, with a strong focus on empowering entrepreneurs and small businesses.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Manager of the Marketing Channel Analytics & Technology team
Work Arrangement: Hybrid (3 days per week in the office, with the option to work remotely for 2 days)
Growth Opportunities:
- Potential to advance to a senior role within the Marketing Channel Analytics team
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to gain experience in a fast-paced, growing tech company
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing Channel Analytics team and the broader organization.
🌍 Location & Work Environment
Office Type: Headquartered in New York City, with additional offices in Dublin, Ireland, and Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia
Office Location(s): 8 Clarkson St, New York, NY 10014, US; 225 Varick Street, 12th Floor, New York, NY 10014, US
Geographic Context:
- New York City is a bustling, multicultural metropolis with a thriving tech industry
- Squarespace's headquarters is located in the West Village neighborhood, offering easy access to public transportation and various amenities
- The office features a dog-friendly workplace, free lunch and snacks, and a private rooftop
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for 2 days per week
ASSUMPTION: Working in Squarespace's New York City headquarters offers a dynamic and collaborative work environment, with opportunities to engage with a diverse team and take advantage of various amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study to evaluate analytical skills
- On-site or video interview with the hiring manager and team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork
- Cultural fit and alignment with Squarespace's values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics or data science
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and decision-making processes
- Be ready to discuss your experience with multi-touch attribution, marketing mix modeling, and incrementality experiments
ATS Keywords: Marketing Analytics, Data Science, Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Experiments, SQL, Python, Brand Channels, Direct Response Channels, AdTech Platforms, MarTech Platforms, Presentation Skills, Collaboration, Curiosity
ASSUMPTION: Squarespace uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SQL
- Python
- Statistical concepts (e.g., experimental design, hypothesis testing, regression)
- AdTech and MarTech platforms (e.g., Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
- Data visualization tools (e.g., Tableau, Looker)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to perform analyses, build dashboards, and drive marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Empowering entrepreneurs
- Collaborative and inclusive
- Continuously learning and improving
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable
- Focus on outcomes and impact
Self-Assessment Questions:
- Do you align with Squarespace's design-driven approach and commitment to empowering entrepreneurs?
- Are you comfortable working in a collaborative, cross-functional environment and contributing to a culture of continuous learning and improvement?
- Do you have a strong focus on data-driven decision-making and driving outcomes through your work?
ASSUMPTION: Squarespace values a strong cultural fit, with an emphasis on design-driven decision-making, collaboration, and a focus on empowering entrepreneurs.
⚠️ Potential Challenges
- Working with large datasets and complex marketing analytics problems may require significant time and effort
- Collaborating with various teams and stakeholders may present communication and coordination challenges
- Balancing independent analysis with collaborative work may require strong time management and prioritization skills
- Adapting to a hybrid work arrangement may present challenges for some individuals
ASSUMPTION: These challenges can be mitigated with strong analytical skills, effective communication, and a proactive approach to time management and collaboration.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on driving media investment strategy and planning through marketing mix modeling and incrementality experiments
- Squarespace's focus on empowering entrepreneurs and small businesses sets it apart from other tech companies in the online publishing and web design industry
- Career progression in this role may involve advancing to a senior role within the Marketing Channel Analytics team or transitioning to a related function within the broader organization
ASSUMPTION: This role offers unique opportunities for career growth and development within Squarespace's Marketing Channel Analytics team and the broader organization.
📝 Sample Projects
- Developing a comprehensive marketing mix model to inform media investment strategy and planning
- Implementing an incrementality experiment to measure the impact of a new marketing campaign on customer acquisition and revenue
- Creating a dashboard to track key performance indicators (KPIs) and facilitate data-driven decision-making for a specific marketing channel
ASSUMPTION: These sample projects illustrate the types of analyses and initiatives that an Analyst, Marketing Channel Analytics at Squarespace might work on.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the Marketing Channel Analytics team, and how can this role contribute to addressing them?
- How does the Marketing Channel Analytics team collaborate with other teams within Squarespace, such as Marketing, Data Science, and Engineering?
- What opportunities are there for professional development and growth within the Marketing Channel Analytics team and the broader organization?
- How does Squarespace support work-life balance for employees working in a hybrid arrangement?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about pursuing this opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your analytical and problem-solving abilities, as well as your familiarity with marketing analytics tools and concepts
- Prepare for the technical assessment or case study by brushing up on your SQL, Python, and statistical concepts skills, and practicing your data analysis and presentation skills
- Research Squarespace's company culture and values, and be ready to discuss how your personal values and work style align with the company's
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
