📌 Core Information
🔹 Job Title: Analyst, Paid Social Media
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in-office)
🔹 Category: Media & Entertainment
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end execution of paid social media campaigns across various platforms
- Analyzing campaign performance and providing actionable insights
- Serving as a subject matter expert on paid social media products and platforms
- Collaborating with internal and external stakeholders to ensure seamless communication and alignment
ASSUMPTION: This role requires a strong understanding of social media advertising and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Lead end-to-end execution of NBCU Ad Sales paid social media campaigns across platforms including TikTok, Facebook, Instagram, LinkedIn, and others.
✅ Collaborate with internal stakeholders to gather campaign objectives, assets, and client requirements.
✅ Partner with external platform & partner teams to ensure accurate and timely campaign launches.
✅ Monitor pacing and identify optimization recommendations, ensuring delivery is met against KPIs.
✅ Analyze campaign data to generate performance insights and actionable recommendations for internal stakeholders.
✅ Prepare and present comprehensive post-campaign reports.
✅ Serve as a subject matter expert on paid social media products and platforms.
✅ Stay informed about the latest trends, platform updates, and best practices in paid social advertising.
✅ Educate internal teams about product capabilities and best practices.
✅ Act as the primary liaison between internal and partner teams, ensuring seamless communication and alignment.
✅ Build strong relationships with cross-functional teams to improve workflow efficiency and campaign outcomes.
ASSUMPTION: This role requires strong project management, organizational, and communication skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 2 years experience, preferably within a media publishing, ad agency, brand marketing, or social platform environment
Required Skills:
- Proficiency in social media platforms’ ad managers (e.g., Meta Ads Manager, TikTok Ads Manager)
- Strong analytical skills with the ability to interpret data, derive insights, and communicate findings effectively.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Exceptional communication skills and a collaborative mindset.
- Dependable, committed individual, especially with regard to monitoring critical social campaigns in the evenings and weekends.
Preferred Skills:
- Entrepreneurial spirit, owner mindset, attention to detail, customer-focused, and creativity in problem-solving & troubleshooting
- Have a drive to constantly learn and grow within a nimble team that strongly believes in smart experimentation, agility, mutual respect, collaboration, and having fun.
- Personify humble confidence and dependability.
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 (Based on industry standards for this role, experience level, and location)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time (40 hours per week), with flexibility to monitor campaigns in the evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise with established processes and extensive resources)
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC.
Company Description:
- NBCUniversal creates world-class content across film, television, streaming, theme parks, and consumer experiences.
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock.
- Strives to foster a diverse, equitable, and inclusive culture, supporting employees, audiences, and communities.
Company Specialties:
- Content creation and distribution
- Theme parks and attractions
- News and information
- Streaming services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong brand and extensive resources, offering numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and advancement)
Reporting Structure: This role reports to the Social Partnerships Team and works closely with sales, content, and external platform teams.
Work Arrangement: Hybrid (3 days per week in-office, with flexibility for remote work)
Growth Opportunities:
- Potential to advance within the Social Partnerships Team or explore other roles within NBCUniversal.
- Opportunities to work on high-profile campaigns and collaborate with industry-leading brands.
- Access to professional development resources, such as tuition reimbursement and training programs.
ASSUMPTION: This role offers strong potential for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office (1221 Avenue of The Americas, New York, NY 10020)
Office Location(s): New York, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
- The office is located in Midtown Manhattan, providing easy access to public transportation and nearby amenities.
- New York is a major hub for the media and entertainment industry, offering numerous networking and professional development opportunities.
Work Schedule: Full-time (40 hours per week), with flexibility to monitor campaigns in the evenings and weekends as needed
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and potential team members
- Final interview with the department head or director
Key Assessment Areas:
- Campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Industry knowledge and platform proficiency
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of social media advertising and NBCUniversal's brands.
- Showcase your ability to manage multiple campaigns and work effectively with various teams.
ATS Keywords: Social media advertising, campaign management, performance analysis, data interpretation, optimization recommendations, trend awareness, relationship building, organizational skills, customer focus, problem-solving, creativity
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Social media ad managers (e.g., Meta Ads Manager, TikTok Ads Manager)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to create an inclusive environment where everyone feels supported, embraced, and heard.
- Excellence: The company aims to deliver world-class content and experiences, fostering a culture of continuous improvement.
- Integrity: NBCUniversal values honesty, fairness, and accountability in all aspects of its operations.
Work Style:
- Collaborative: This role requires strong communication and teamwork skills to work effectively with various teams.
- Adaptable: Applicants should be comfortable working in a dynamic and evolving environment.
- Results-driven: Success in this role depends on delivering results and meeting campaign objectives.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple teams and managing multiple campaigns simultaneously?
- Do you have a strong attention to detail and a customer-focused mindset?
ASSUMPTION: Applicants should assess their fit with NBCUniversal's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational and time management skills.
- Working with external platform teams may present unique challenges and require strong communication and collaboration skills.
- Monitoring campaign performance in the evenings and weekends may impact work-life balance.
- Navigating a large organization may require strong networking and political savvy.
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they would address them in the role.
📈 Similar Roles Comparison
- Compared to other analyst roles in paid social media, this position offers a unique opportunity to work with a wide range of entertainment and news brands.
- Industry-specific context: NBCUniversal's extensive portfolio of brands and content provides a diverse range of campaign opportunities.
- Career path comparison: This role offers potential growth and advancement within NBCUniversal's Social Partnerships Team or other departments.
ASSUMPTION: Applicants should consider how this role compares to similar positions in the industry and how it aligns with their career goals.
📝 Sample Projects
- Managing a high-profile campaign for a major entertainment brand, such as NBC or Universal Pictures.
- Collaborating with the content team to develop and execute a social media strategy for a new show or movie release.
- Analyzing campaign performance data to identify trends and optimize future campaigns.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing a paid social media campaign from start to finish?
- How does this role collaborate with other teams within NBCUniversal, such as sales and content?
- What opportunities are there for growth and development within the Social Partnerships Team or other departments?
- How does NBCUniversal support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain insight into the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NBCUniversal job portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of campaign management, data analysis, and collaboration.
- Prepare examples of your work, such as campaign reports or data visualizations, to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
