📌 Core Information
🔹 Job Title: ANALYST PRODUCT MARKETING II
🔹 Company: TE Connectivity
🔹 Location: Jiaxing, Zhejiang, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-10
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating effective product promotion campaigns to generate leads and drive product sales.
- Developing strong product messaging and positioning to differentiate TE's products.
- Managing the product launch process for new products, ensuring they are sales-ready for both direct and distribution customers.
- Integrating distribution partner marketing programs into product marketing plans.
- Defining, measuring, and reporting on the return of demand marketing activities and investments.
- Adding regional specifics to all work by leveraging local market knowledge about industries and customers.
- Ensuring global product marketing plans include messaging that is relevant and impactful globally.
- Working with the global marketing team as a product expert to provide guidance and suggestions for featured products in various integrated and channel marketing campaigns and promotions.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with international internal business partners.
📋 Key Responsibilities
✅ Create effective product promotion campaigns by working with internal and external creative resources to develop content that results in lead generation and product sales to support both high impact product launches and drive incremental revenue for our legacy portfolio.
✅ Develop strong product messaging and positioning that focuses on key product and/or TE differentiators to tell a compelling story to drive lead generation and conversion KPIs.
✅ Manage the product launch process for general-market NPI with Product Management, ensuring new products are sales ready, both for direct and distribution customers.
✅ Integrate distribution partner's marketing programs into all relevant product marketing plans by collaborating with Channel Marketing and Sales organizations around the world.
✅ Define, measure, and report on the return of all demand marketing activities and investments.
✅ Develop strong local market knowledge about industries and customers to add regional specifics to all work.
✅ Ensure all global product marketing plans for new or legacy products include messaging that is relevant and impactful globally.
✅ Work with the global marketing team as a product expert, providing guidance and suggestions for featured products in various integrated and channel marketing campaigns and promotions.
ASSUMPTION: The role involves a mix of strategic planning, creative development, and analytical reporting to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years in a Marketing role at a global technology or manufacturing company, with a minimum of 2 years' experience in Product Marketing.
Required Skills:
- Proven ability to communicate with and influence international internal business partners with whom no direct reporting relationship exists.
- Demonstrated ability to lead and drive projects to completion.
- Proven track-record of strategic thinking and taking initiative on new ideas and problem solving.
- Experience with web/digital marketing, and content production.
- Knowledgeable on current marketing trends and practices.
Preferred Skills:
- Fluency in multiple languages.
- Experience working with global teams.
ASSUMPTION: The ideal candidate will have a strong background in product marketing, excellent communication skills, and the ability to work effectively in a global, matrixed organization.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be ¥250,000 - ¥350,000 per year, based on industry standards for a mid-level product marketing role in Jiaxing, China. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. TE Connectivity offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: TE Connectivity operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on industrial technology, transportation, renewable energy, and more.
Company Size: TE Connectivity is a large organization with over 85,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: TE Connectivity was founded in 1879 and has since grown into a global leader in its industry.
Company Description:
- TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.
- The company's broad range of connectivity and sensor solutions enable the distribution of power, signal, and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology, and more.
- With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS.
Company Specialties:
- Connectors
- Sensors
- Industrial Technology
- Transportation
- E-mobility
- Data Connectivity
- Energy
- Industrial Automation
- Medical Technology
- Aerospace
- Data Networks
- Artificial Intelligence
- and Connected Living
Company Website: http://te.com
ASSUMPTION: TE Connectivity's extensive global presence and diverse product portfolio offer candidates a dynamic and challenging work environment with numerous opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong background in product marketing and proven experience driving successful campaigns.
Reporting Structure: The Analyst Product Marketing II will report directly to the Senior Product Marketing Manager and work closely with cross-functional teams, including Product Management, Channel Marketing, and Sales organizations.
Work Arrangement: This is an on-site role based in Jiaxing, China, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Progression to Senior Product Marketing roles as experience and performance develop.
- Expansion into other product marketing or management roles within TE Connectivity's global organization.
- Potential opportunities to work on high-impact projects and collaborate with international teams.
ASSUMPTION: The Analyst Product Marketing II role offers a clear path for career progression and exposure to diverse aspects of product marketing, enabling candidates to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: TE Connectivity's Jiaxing office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Jiaxing, Zhejiang, China
Geographic Context:
- Jiaxing is a major industrial city in Zhejiang Province, China, with a strong focus on manufacturing and technology sectors.
- The city offers a mix of urban and suburban living, with easy access to nearby cities such as Shanghai and Suzhou.
- Jiaxing has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Overtime may be required as needed to meet project deadlines.
ASSUMPTION: Jiaxing offers a dynamic and vibrant work environment, with a mix of cultural attractions, historical sites, and natural beauty, providing ample opportunities for candidates to explore and enjoy in their leisure time.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the TE Connectivity careers website.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Product marketing experience and expertise.
- Communication and presentation skills.
- Strategic thinking and problem-solving abilities.
- Cultural fit and adaptability to TE Connectivity's global work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a global, matrixed organization.
- Research TE Connectivity's products, industry, and competitors to demonstrate your understanding of the role and company.
ATS Keywords: Product Marketing, Campaign Management, Lead Generation, Product Launch, Global Marketing, Messaging, Positioning, Digital Marketing, Content Production, Strategic Thinking, Influencing, Collaboration, Problem Solving
ASSUMPTION: The interview process for the Analyst Product Marketing II role will focus on assessing the candidate's product marketing expertise, strategic thinking, and cultural fit within TE Connectivity's global organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Analyst Product Marketing II role requires proficiency in various marketing tools and technologies to effectively manage campaigns, analyze data, and create compelling visual content.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Inclusion
- Innovation
- Teamwork
Work Style:
- Collaborative and cross-functional teamwork.
- Agile and adaptable to change in a dynamic, global environment.
- Results-driven and focused on delivering high-quality work on time.
- Strong communication and influencing skills to work effectively with international internal business partners.
Self-Assessment Questions:
- How do you align with TE Connectivity's core values, particularly in the context of this role?
- How comfortable are you working in a global, matrixed organization with diverse teams and stakeholders?
- How do you approach problem-solving and strategic thinking in a dynamic and fast-paced work environment?
ASSUMPTION: TE Connectivity's culture emphasizes collaboration, innovation, and a strong commitment to its core values, making it essential for candidates to assess their fit with the organization's work style and cultural norms.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong time management and prioritization skills.
- Working with international teams across different time zones, which may require flexible scheduling and effective communication to ensure project success.
- Navigating a complex, global organization with diverse teams and stakeholders, requiring adaptability and strong interpersonal skills.
- Keeping up-to-date with industry trends and best practices in product marketing, digital marketing, and content production, which may require continuous learning and professional development.
ASSUMPTION: The Analyst Product Marketing II role presents unique challenges that require candidates to be proactive, adaptable, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to related roles, such as Product Marketing Specialist or Senior Product Marketing Manager, the Analyst Product Marketing II role offers a unique blend of strategic planning, creative development, and analytical reporting to drive successful product marketing campaigns.
- In the broader context of the marketing industry, this role requires a strong focus on digital marketing, content production, and data analysis to create compelling and effective campaigns.
- Career progression in product marketing typically involves moving into senior roles or specializing in specific product lines or industries, offering numerous opportunities for growth and development.
ASSUMPTION: The Analyst Product Marketing II role provides a unique combination of strategic, creative, and analytical responsibilities, setting it apart from related positions and offering candidates a well-rounded and challenging work experience.
📝 Sample Projects
- Developing a comprehensive product launch plan for a new, high-impact product, including messaging, positioning, and promotional materials to drive lead generation and sales.
- Creating a targeted digital marketing campaign to promote a legacy product portfolio, leveraging customer data and market insights to optimize campaign performance and maximize ROI.
- Conducting a competitive analysis and market research project to identify gaps in the product portfolio and inform strategic decision-making for future product development.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Analyst Product Marketing II role, demonstrating the importance of strategic thinking, creativity, and analytical skills in driving successful product marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does TE Connectivity support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the product marketing team in the coming year, and how can this role contribute to addressing them?
- How does TE Connectivity measure the success of its product marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with international teams, and how can this role contribute to TE Connectivity's global marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, emphasizing your strategic thinking, problem-solving abilities, and cultural fit with TE Connectivity.
- Prepare for behavioral interview questions that focus on your product marketing expertise, strategic thinking, and ability to work effectively in a global, matrixed organization.
- Research TE Connectivity's products, industry, and competitors to demonstrate your understanding of the role and company.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
