📌 Core Information
🔹 Job Title: SENIOR ANALYST - PRODUCT MARKETING
🔹 Company: TE Connectivity
🔹 Location: Jiaxing, Zhejiang, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating effective product promotion campaigns to drive lead generation and sales
- Developing strong product messaging and positioning to tell a compelling story
- Managing the product launch process for new products
- Integrating distribution partner marketing programs into product marketing plans
- Defining, measuring, and reporting on the return of demand marketing activities
- Adding regional specifics to all work based on local market knowledge
- Ensuring global product marketing plans include relevant and impactful messaging
- Working as a product expert with the global marketing team to provide guidance on featured products
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams and international partners.
📋 Key Responsibilities
✅ Create effective product promotion campaigns by working with internal and external creative resources to develop content that results in lead generation and product sales
✅ Develop strong product messaging and positioning that focuses on key product and/or TE differentiators to drive lead generation and conversion KPIs
✅ Manage the product launch process for general-market NPI with Product Management, ensuring new products are sales ready for both direct and distribution customers
✅ Integrate distribution partner marketing programs into all relevant product marketing plans by collaborating with Channel Marketing and Sales organizations around the world
✅ Define, measure, and report on the return of all demand marketing activities and investments
✅ Develop strong local market knowledge about industries and customers to add regional specifics to all work
✅ Ensure all global product marketing plans for new or legacy products include messaging that is relevant and impactful globally
✅ Work with the global marketing team as a product expert, providing guidance and suggestions for featured products in various integrated and channel marketing campaigns and promotions
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in a Marketing role at a global technology or manufacturing company, with a minimum of 2 years' experience in Product Marketing
Required Skills:
- Proven ability to communicate with and influence international internal business partners
- Demonstrated ability to lead and drive projects to completion
- Proven track-record of strategic thinking and taking initiative on new ideas and problem-solving
- Experience with web/digital marketing and content production
- Knowledgeable on current marketing trends and practices
Preferred Skills:
- Fluency in multiple languages
- Experience working in a global matrix organization
ASSUMPTION: Candidates should have a strong background in product marketing, excellent communication skills, and the ability to work effectively in a global, matrix organization.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in China, the estimated salary range is ¥350,000 - ¥500,000 per year (gross).
Benefits:
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TE Connectivity operates in the industrial technology sector, focusing on connectivity and sensor solutions for various industries, including transportation, energy, and medical technology.
Company Size: TE Connectivity is a large enterprise with over 85,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: TE Connectivity was founded in 1850 and has since grown into a global leader in its industry.
Company Description:
- TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.
- The company's broad range of connectivity and sensor solutions enable the distribution of power, signal, and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology, and more.
- TE Connectivity ensures that every connection counts by working alongside customers in approximately 130 countries.
Company Specialties:
- Connectors
- Sensors
- Industrial Technology
- Transportation
- E-mobility
- Data Connectivity
- Energy
- Industrial Automation
- Medical Technology
- Aerospace
- Data Networks
- Artificial Intelligence
- and Connected Living
Company Website: te.com
ASSUMPTION: TE Connectivity's extensive industry experience and global presence make it an attractive employer for individuals seeking a challenging and rewarding career in the industrial technology sector.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global Product Marketing Manager and works closely with cross-functional teams, including Product Management, Channel Marketing, and Sales organizations.
Work Arrangement: On-site, full-time position with flexible working hours and remote work options available for certain projects or tasks.
Growth Opportunities:
- Progression to a senior or management role within the product marketing function
- Expansion into other areas of marketing, such as channel marketing or demand generation
- Transition to a related role within the broader organization, such as product management or business development
ASSUMPTION: TE Connectivity's large size and diverse business segments provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office facilities with collaborative workspaces and meeting rooms
Office Location(s): Jiaxing, Zhejiang, China
Geographic Context:
- Jiaxing is located in the eastern part of Zhejiang Province, approximately 100 kilometers southwest of Shanghai
- The city is known for its textile and pharmaceutical industries, as well as its scenic waterways and historic architecture
- Jiaxing offers a mix of urban and rural living, with easy access to nearby cities and cultural attractions
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexibility for remote work or adjusted hours as needed
ASSUMPTION: Jiaxing's strategic location and mix of urban and rural living make it an attractive place to live and work for individuals seeking a balance between professional opportunities and a relaxed lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with TE Connectivity's values
- Language skills and proficiency in English
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing campaigns
- Research TE Connectivity's industry, products, and competitors to demonstrate your understanding of the business
- Showcase your ability to work effectively in a global, matrix organization by providing examples of cross-functional collaboration and international project experience
ATS Keywords: Product Marketing, Campaign Management, Lead Generation, Product Launch, Channel Marketing, Global Marketing, Strategic Planning, Cross-Functional Collaboration, English Proficiency
ASSUMPTION: TE Connectivity's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Inclusion
- Innovation
- Teamwork
Work Style:
- Collaborative and cross-functional approach to problem-solving
- Data-driven decision-making and continuous improvement
- Agile and adaptable in a dynamic, global work environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate integrity and accountability in your daily work?
- Can you provide an example of a time when you successfully collaborated with international team members to achieve a common goal?
- How do you stay organized and manage multiple projects simultaneously?
- How do you approach continuous learning and professional development in a dynamic work environment?
ASSUMPTION: TE Connectivity values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced, global environment
- Navigating a large, matrix organization with diverse stakeholders and reporting lines
- Adapting to changing market conditions and competitive dynamics in the industrial technology sector
- Balancing the need for global consistency with regional specificity in product marketing campaigns
- Working effectively with remote team members and international partners across different time zones
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a global, matrix organization.
📈 Similar Roles Comparison
- Product Marketing Manager - Technology
- Focuses on driving product adoption and market share for a specific technology or product line
- Requires a deep understanding of the technology and its applications
- May involve working with a smaller team and a narrower product portfolio
- Senior Marketing Manager - Industry
- Oversees marketing efforts for an entire industry vertical or business segment
- Requires a broad understanding of the industry and its key trends
- May involve managing a larger team and a more extensive product portfolio
- Global Product Marketing Director
- Leads global product marketing strategy and execution for a large, complex product portfolio
- Requires extensive experience in product marketing and global business management
- May involve working with a larger team and a broader range of stakeholders
ASSUMPTION: Each role has its unique focus, team size, and scope, requiring candidates to assess their skills, experience, and career goals when considering similar roles.
📝 Sample Projects
- Developing a global product marketing campaign for a new, high-impact product launch
- Conducting market research and analysis to inform product positioning and messaging for a legacy product portfolio
- Collaborating with channel marketing and sales teams to create targeted campaigns for distribution partners
- Managing the product launch process for a series of new products, ensuring sales readiness and customer satisfaction
- Defining and implementing a performance metrics framework to track and optimize demand marketing activities
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical aspects of the role, requiring candidates to demonstrate a broad range of skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments, such as product management and sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TE Connectivity support the professional development and growth of its employees?
- What are the most challenging aspects of working in a global, matrix organization, and how does the company address them?
- How does the company measure the success of its product marketing campaigns, and what are the key performance indicators (KPIs) used?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: TE Connectivity Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing campaigns
- Research TE Connectivity's industry, products, and competitors to demonstrate your understanding of the business
- Showcase your ability to work effectively in a global, matrix organization by providing examples of cross-functional collaboration and international project experience
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
