📌 Core Information
🔹 Job Title: Analyst/Senior Analyst, Marketing Innovation (New Channel Growth)
🔹 Company: Agoda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
- Conducting end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
- Designing experiments and building structured analyses to evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partnering closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets
ASSUMPTION: This role requires a strong data-driven approach, innovative problem-solving skills, and excellent communication skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
✅ Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
✅ Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
✅ Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
✅ Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
ASSUMPTION: This role requires strong analytical skills, proficiency in business intelligence tools, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus
Experience: Extensive experience (5+ years) in Data Analyst position or otherwise in projects involving big data, preferably in the tech, e-commerce, or digital marketing industry
Required Skills:
- Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Innovative problem-solving skills with the ability to tackle complex challenges in a non-linear fashion
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
- Ability to effectively communicate, influence, and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
Preferred Skills:
- Experience in digital or social media marketing
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
ASSUMPTION: Candidates with experience in data analysis, digital marketing, and proficiency in SQL, Tableau, and Python/R will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Analyst role in the Marketing field, with 5-10 years of experience in Bangkok, Thailand, the estimated salary range is THB 1,500,000 - 2,500,000 per year (approximately USD 45,000 - 75,000).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position, typically 40 hours per week, with flexible working hours and a results-driven culture
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda operates in the competitive online travel booking industry, focusing on accommodations, flights, and more. The company is part of Booking Holdings and has a strong global presence.
Company Size: Agoda is a large company with 5,001-10,000 employees, offering a dynamic and international work environment.
Founded: Agoda was founded in 2005 in Thailand and has since grown into a global leader in its industry.
Company Description:
- Agoda is an online travel booking platform for accommodations, flights, and more, connecting travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.
- The company builds and deploys cutting-edge technology that connects travelers with a global network of partners, fostering a work environment rich in diversity, creativity, and collaboration.
- Agoda's purpose is to bridge the world through travel, making it easy and rewarding for more travelers to explore and experience the amazing world we live in.
Company Specialties:
- Online travel booking
- Accommodations
- Flights
- Activities
- Data analysis
- Marketing
- Technology
Company Website: careersatagoda.com
ASSUMPTION: Agoda's large size and global presence offer applicants the opportunity to work in a dynamic and international environment with diverse career growth prospects.
📊 Role Analysis
Career Level: This role is at the senior analyst level, requiring extensive experience and a strong skill set in data analysis and marketing.
Reporting Structure: The role reports directly to the Marketing Innovations Team, working closely with various business functions and stakeholders.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Progression to a leadership or management role within the Marketing Innovations Team or related departments
- Expansion of responsibilities and influence within the organization as the team grows and evolves
- Potential opportunities to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace with a diverse and international team.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore 049705, SG; Bangkok, TH; 50 Bridge St, Sydney, NSW 2000, AU; and other global locations
Geographic Context:
- Bangkok, Thailand, is a vibrant, multicultural city with a thriving business environment
- The city offers a high quality of life, with a mix of traditional and modern attractions, as well as a wide range of dining, entertainment, and cultural experiences
- Bangkok is well-connected by international flights, making it an ideal base for travel enthusiasts
Work Schedule: Full-time, with flexible working hours and a results-driven culture
ASSUMPTION: Bangkok offers a dynamic and multicultural work environment, with a high quality of life and excellent connectivity for travel enthusiasts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Data analysis skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Agoda's values
- Understanding of marketing principles and digital marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Agoda's business and the role's requirements in your application materials
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing Agoda's marketing strategies
- Research Agoda's company culture and values to ensure a strong cultural fit
ATS Keywords: Data Analysis, SQL, Tableau, Marketing, Digital Marketing, A/B Testing, Python, R, Business Intelligence, Stakeholder Management, Commercial Acumen, Problem-Solving, Communication Skills
ASSUMPTION: Agoda's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and marketing strategies.
🛠️ Tools & Technologies
- SQL
- Tableau
- MS Excel
- Python
- R
- Business intelligence tools
- Data visualization tools
- Marketing automation platforms
ASSUMPTION: This role requires proficiency in data analysis tools, business intelligence platforms, and programming languages such as Python and R.
👔 Cultural Fit Considerations
Company Values:
- Bridging the World Through Travel
- Data-Driven Decisions
- Innovative Problem-Solving
- Collaboration and Teamwork
- Customer-Centric Mindset
Work Style:
- Agoda fosters a dynamic, international, and collaborative work environment
- The company encourages innovation, creativity, and continuous learning
- Agoda values a results-driven, flexible, and adaptable work culture
Self-Assessment Questions:
- Do you align with Agoda's mission to bridge the world through travel and make it easy and rewarding for more travelers to explore and experience the amazing world we live in?
- Are you comfortable working in a dynamic, international, and collaborative work environment with diverse teams and stakeholders?
- Do you thrive in a results-driven, flexible, and adaptable work culture that prioritizes innovation and continuous learning?
ASSUMPTION: Agoda's company culture values diversity, collaboration, innovation, and a customer-centric mindset, making it an attractive workplace for candidates who align with these principles.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort to clean, analyze, and interpret
- Agoda's fast-paced and dynamic environment may present challenges in keeping up with the latest trends and technologies in data analysis and marketing
- Collaborating with various business functions and stakeholders may require strong communication and project management skills to ensure effective communication and coordination
- Agoda's global presence and diverse workforce may present cultural and linguistic challenges in communication and collaboration
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior analyst roles in the marketing field, this position offers a unique focus on new and emerging marketing channels, requiring a strong balance of data analysis and innovative problem-solving skills
- Agoda's large and diverse customer base, as well as its global presence, presents unique opportunities and challenges compared to other companies in the online travel industry
- This role offers strong growth potential and the opportunity to work on high-impact projects, driving significant business growth and personal development
ASSUMPTION: This role offers a unique blend of data analysis, marketing strategy, and innovative problem-solving, making it an attractive opportunity for candidates with the right skills and ambition.
📝 Sample Projects
- Developing and executing a comprehensive analysis of Agoda's new and emerging marketing channels to identify growth opportunities and optimize performance
- Designing and implementing A/B tests to evaluate the effectiveness of marketing campaigns and drive data-driven decisions for channel growth
- Collaborating with cross-functional teams to identify opportunities, analyze, and interpret trends or patterns in complex data sets, using different techniques and tools such as SQL or Tableau
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the role, requiring strong analytical skills, innovative problem-solving, and effective communication with various stakeholders.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing Agoda's new and emerging marketing channels, and how can this role help address them?
- How does the Marketing Innovations Team collaborate with other departments, and what are the key priorities for this role in the first 90 days?
- What opportunities are there for professional growth and development within the Marketing Innovations Team and Agoda more broadly?
- How does Agoda support work-life balance and employee well-being in its dynamic and international work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: These interview questions help candidates better understand the role's requirements, the team's dynamics, and Agoda's company culture, ensuring a strong fit and alignment with the organization's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing Agoda's marketing strategies
- Research Agoda's company culture and values to ensure a strong cultural fit
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
