Analyst - SEO (Search Engine Optimisation), Experience & Analytics

📌 Core Information

🔹 Job Title: Analyst - SEO (Search Engine Optimisation), Experience & Analytics

🔹 Company: Baillie Gifford

🔹 Location: Edinburgh, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to enhance organic search visibility and drive website traffic
• Collaborating with cross-functional teams to align SEO strategies with wider marketing and business objectives
• Optimising website content, including landing pages, for targeted keywords and phrases
• Monitoring and analysing content performance using tools like Google Analytics and Ahrefs
• Conducting technical SEO audits to identify and address issues
• Supporting paid search advertising by conducting keyword research and optimising copy
• Staying updated with industry trends, developments, and new techniques

ASSUMPTION: This role requires a strong understanding of SEO fundamentals and a proactive approach to staying current with industry trends and best practices.

📋 Key Responsibilities

✅ SEO Strategy Development: Support the development and execution of comprehensive SEO strategies, including on-page, off-page, and technical SEO, to enhance organic search visibility and drive website traffic.

✅ Cross-Functional Collaboration: Work with cross-functional teams to ensure SEO strategies align with wider marketing and business objectives.

✅ Content Optimisation: Optimise website content, including landing pages, for targeted keywords and phrases. Implement on-page SEO best practices, such as conducting keyword research and optimising meta titles, descriptions, headings, and internal linking structures.

✅ Performance Monitoring: Monitor and analyse content performance using tools like Google Analytics and Ahrefs. Track key metrics such as organic traffic, keyword rankings, and engagement to measure content effectiveness.

✅ Reporting and Analysis: Produce monthly SEO reports, highlighting strengths and weaknesses in performance. Recommend actions based on data analysis.

✅ Content Review and Support: Review and support the optimisation of new content according to SEO standards and processes. Provide insights to business stakeholders to inform strategy and enhance performance.

✅ Technical SEO Audits: Conduct regular audits to identify technical SEO errors, such as duplicate content, non-canonical URLs, missing HTML tags, and orphaned pages. Collaborate with our developers to address issues and raise support tickets.

✅ Paid search advertising: Support paid search advertising by conducting keyword research and optimising copy.

✅ Link-Building and Backlink Strategy: Support link-building activities and implement the overall backlink strategy.

✅ Competitor Analysis: Conduct competitor analysis to identify and leverage effective SEO strategies and tactics.

✅ Industry Trends and Innovation: Stay updated with industry trends, developments, and new techniques. Explore and suggest new SEO techniques, tools, and technologies to optimise organic search performance.

ASSUMPTION: This role requires a high level of analytical thinking, strong data analysis skills, and the ability to interpret data to make informed decisions and measure the impact of SEO initiatives.

🎯 Required Qualifications

Education: A relevant degree or equivalent experience

Experience: 2-5 years of experience in SEO, digital marketing, or a related field

Required Skills:

• Good knowledge of SEO fundamentals
• Experience with standard SEO tools such as Ahrefs, Screaming Frog, and Google Search Console
• Strong analytical mindset with excellent data analysis skills
• Excellent attention to detail
• Proven ability to collaborate with various internal teams

Preferred Skills:

• Experience with paid search advertising
• Familiarity with content management systems
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with a genuine passion for marketing, content, and the technical details that drive digital content performance will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (AI estimated based on industry standards for a role of this level and location)

Benefits:

• Competitive pension scheme
• Private medical insurance
• Life assurance
• Income protection
• 25 days' holiday (plus public holidays)
• Flexible working arrangements
• Employee assistance programme

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Investment Management

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth

Founded: 1908, with a long history and established reputation in the investment management industry

Company Description:

• Baillie Gifford is an independent investment manager founded in 1908 in Edinburgh, Scotland
• The company is owned and run by 58 partners and has a long-term focus on seeking superior, long-term investment returns for clients
• Baillie Gifford manages funds for a wide range of clients, including pension funds, charities, and individual investors

Company Specialties:

• Investment management
• Asset management
• ESG (Environmental, Social, and Governance) investing
• Equity investing
• Multi-asset and fixed-income investing

Company Website: http://www.bailliegifford.com

ASSUMPTION: Baillie Gifford's long history and established reputation in the investment management industry provide a stable and secure work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the SEO and digital marketing fields

Reporting Structure: This role reports directly to the SEO Manager within the Experience & Analytics team

Work Arrangement: On-site, with the opportunity for flexible working arrangements

Growth Opportunities:

• Progression to a Senior Analyst or SEO Manager role within the Experience & Analytics team
• Expansion of responsibilities to include additional digital marketing channels, such as PPC or social media
• Opportunities to work on high-profile projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant opportunities for growth and development within the SEO and digital marketing fields, as well as the chance to work on high-profile projects and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art technology

Office Location(s): Calton Square, 1 Greenside Row, Edinburgh, EH1 3AN, GB

Geographic Context:

• Edinburgh is the capital city of Scotland and is known for its historic architecture, vibrant cultural scene, and high quality of life
• The city is home to a thriving financial services industry, with numerous investment management firms and financial institutions
• Edinburgh offers a wide range of housing options, from city centre apartments to suburban family homes

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break), with the opportunity for flexible working arrangements

ASSUMPTION: The modern, professional office environment and collaborative workspaces at Baillie Gifford provide an ideal setting for employees to thrive and succeed.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the SEO Manager
• Face-to-face interview with the SEO Manager and a member of the HR team
• Technical assessment or case study
• Final interview with the SEO Director

Key Assessment Areas:

• SEO knowledge and experience
• Analytical skills and data interpretation
• Collaboration and teamwork
• Problem-solving and initiative
• Cultural fit and alignment with Baillie Gifford's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of SEO campaigns or projects you've worked on and the results you achieved
• Demonstrate your understanding of Baillie Gifford's business and the role of SEO within the company
• Prepare for the technical assessment or case study by refreshing your knowledge of SEO best practices and tools

ATS Keywords: SEO, Analytics, Content Optimization, Technical SEO, Data Analysis, Collaboration, Reporting, Keyword Research, Link-Building, Competitor Analysis, Industry Trends, Adaptability, Attention to Detail, Customer Service, Relationship Building, Curiosity, Proactivity

ASSUMPTION: The interview process at Baillie Gifford is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and objectives.

🛠️ Tools & Technologies

• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Content management systems (e.g., WordPress, Drupal)
• HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to conduct SEO audits, optimise content, and analyse performance.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Long-term focus
• Collaboration
• Integrity
• Expertise

Work Style:

• Proactive and self-motivated
• Collaborative and team-oriented
• Analytical and data-driven
• Attention to detail
• Curious and open to learning

Self-Assessment Questions:

• Do you have a genuine passion for marketing, content, and the technical details that drive digital content performance?
• Are you comfortable working in a collaborative, team-oriented environment and contributing to the success of cross-functional projects?
• Do you have a strong attention to detail and a commitment to producing high-quality work?
• Are you open to learning and adapting to new tools, techniques, and best practices in the SEO field?

ASSUMPTION: Candidates who align with Baillie Gifford's values and work style will be most successful in this role and within the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced and ever-evolving SEO landscape
• Collaborating effectively with cross-functional teams with varying levels of SEO knowledge and expertise
• Working in a large, diverse organisation with a complex hierarchy and decision-making processes

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning and adaptation, effective communication and collaboration, and a willingness to seek out and leverage resources and support.

📈 Similar Roles Comparison

• This role is unique in its focus on SEO within the investment management industry, with a specific emphasis on enhancing organic search visibility and driving website traffic
• Similar roles in other industries may have a broader focus on digital marketing or e-commerce, with less emphasis on SEO-specific strategies and tactics
• Career progression in this role may involve expanding responsibilities to include additional digital marketing channels or moving into a more senior SEO or digital marketing leadership position

ASSUMPTION: This role offers a unique opportunity to specialise in SEO within the investment management industry and to make a meaningful impact on Baillie Gifford's digital presence and performance.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Baillie Gifford's website and implementing recommended changes to improve organic search rankings and drive traffic
• Developing and executing a targeted keyword research and on-page optimisation strategy to improve the visibility of specific landing pages or content clusters
• Analysing competitor backlink profiles and developing a strategic link-building campaign to improve Baillie Gifford's domain authority and organic search rankings

ASSUMPTION: These sample projects illustrate the range of SEO strategies and tactics that may be employed in this role, from technical audits and on-page optimisation to competitor analysis and link-building campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits into the broader digital marketing strategy?
• How does the SEO team collaborate with other departments, such as content creation, product, or IT?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Baillie Gifford support the professional development and growth of its SEO team members?
• What are the most challenging aspects of working in SEO within the investment management industry, and how can this role help to address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Baillie Gifford Careers portal
• Tailor your CV and cover letter to highlight your relevant SEO experience and skills, and demonstrate your understanding of Baillie Gifford's business and the role of SEO within the company
• Prepare for the technical assessment or case study by refreshing your knowledge of SEO best practices and tools
• Follow up with the SEO Manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.