APAC Channel Marketing Manager

📌 Core Information

🔹 Job Title: APAC Channel Marketing Manager

🔹 Company: Formlabs

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans to synchronize Formlabs and channel partner initiatives across various industries.
• Driving regional PR, brand positioning, and awareness campaigns to maintain Formlabs' market leadership.
• Collaborating with global teams to deliver tailored content and empower channel partners with effective marketing materials.
• Managing the APAC marketing team and contributing to the APAC leadership team.

ASSUMPTION: This role requires a strategic mindset with a balance of marketing and sales acumen to drive market growth in the APAC region.

📋 Key Responsibilities

✅ Developing end-to-end marketing plans to align Formlabs and channel partner initiatives across manufacturing, dental, and medical sectors.

✅ Leading regional PR, brand positioning, and awareness campaigns to uphold Formlabs' market leadership.

✅ Collaborating with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of customers and partners.

✅ Developing and implementing regional channel programs, and empowering channel partners with effective product marketing materials.

✅ Engaging with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries.

✅ Establishing and monitoring key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.

✅ Managing the APAC marketing team and contributing to the APAC leadership team.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on driving regional market growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in regional marketing for a global B2B product company

Required Skills:

• Proven experience across a wide range of marketing disciplines, including content development, brand, channel marketing strategies, and demand generation
• Excellent English language skills required, with additional language skills (Chinese, Korean, or Japanese) being a plus
• Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
• Creative, out-of-the-box thinking
• Results-driven and willing to go the extra mile to achieve targets
• Strong team player

Preferred Skills:

• Familiarity with graphic design tools such as Photoshop/Illustrator/InDesign
• Experience working with SFDC and Marketo or other similar CRM systems
• Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
• Experience working with agencies for content output, PR, and media opportunities
• Passionate about 3D printing and emerging technologies
• Experience in rapidly growing startup environments

ASSUMPTION: Candidates should possess a strong understanding of various marketing disciplines and have experience working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 180,000 per year (Based on industry standards for a senior marketing role in Singapore with 5-10 years of experience)

Benefits:

• Corporate Medical Insurance
• Shares in the company
• Flexible benefit allowance
• Annual health screening
• Development opportunities both in-house and off-site
• Unlimited 3D prints
• Fun team events

Working Hours: Full-time (40 hours per week) with flexible working hours and a results-driven culture

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Singapore with 5-10 years of experience. Benefits are subject to adjustments and may vary from team to team.

📌 Applicant Insights

🔍 Company Context

Industry: Formlabs operates in the 3D printing industry, focusing on professional-grade SLA and SLS 3D printers for various applications, including manufacturing, dental, and medical sectors.

Company Size: Formlabs is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.

Founded: Formlabs was founded in 2011, with headquarters in Somerville, MA, USA, and offices in Germany, Japan, China, Singapore, and Hungary.

Company Description:

• Formlabs builds professional-grade 3D printers and post-processing solutions for engineers, designers, manufacturers, healthcare providers, and decision-makers worldwide.
• The company offers the Form Series SLA printers, Fuse Series SLS printers, Form Wash, and Form Cure post-processing solutions.
• Formlabs is committed to making 3D printing accessible and affordable for professionals, enabling them to bring their ideas to life.

Company Specialties:

• 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, focusing on innovation and accessibility for professional users.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: The APAC Channel Marketing Manager will report directly to the VP of Marketing and work closely with global product marketing, content, and translation teams, as well as the APAC leadership team.

Work Arrangement: This role is based at Formlabs' office in Singapore and requires on-site presence for collaboration and team management.

Growth Opportunities:

• Potential career progression to a regional marketing director or global marketing role within the company.
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business.
• Chance to develop leadership skills by managing the APAC marketing team.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential career advancement and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Formlabs' Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3331 Keyuan South Road, 12F, T2, Ali Center, Nanshan District, Shenzen 518026, CN

Geographic Context:

• Singapore is a global hub for business, technology, and innovation, with a vibrant startup ecosystem.
• The city-state offers a multicultural environment, excellent infrastructure, and a high quality of life.
• Singapore's strategic location in the Asia-Pacific region makes it an ideal base for driving regional market growth.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and a results-driven culture. Occasional weekend work may be required to meet project deadlines.

ASSUMPTION: The work environment at Formlabs' Singapore office is collaborative, innovative, and fast-paced, with a strong focus on driving regional market growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (VP of Marketing)
• Final interview with the APAC leadership team

Key Assessment Areas:

• Marketing strategy and execution
• Cultural fit and team dynamics
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
• Research Formlabs' products, target industries, and competition to demonstrate your understanding of the market.

ATS Keywords: Marketing Strategy, Channel Marketing, Demand Generation, Content Development, Brand Positioning, PR, Customer Engagement, KPI Monitoring, Team Management, APAC, Singapore

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with Formlabs.

🛠️ Tools & Technologies

• Google Analytics
• Website CMS (e.g., WordPress, Drupal)
• Salesforce/CRM
• Marketing Automation tools (e.g., Marketo, HubSpot)
• Graphic design tools (e.g., Photoshop, Illustrator, InDesign)

ASSUMPTION: Candidates should have experience using marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Results-driven and data-informed
• Collaborative and team-oriented
• Adaptable and open to feedback
• Passionate about 3D printing and emerging technologies

Self-Assessment Questions:

• How do you align with Formlabs' company values, particularly innovation and collaboration?
• How comfortable are you working in a fast-paced, dynamic startup environment?
• How do your personal work style and preferences fit with Formlabs' work culture?

ASSUMPTION: Candidates should assess their cultural fit with Formlabs by considering their alignment with the company's values and work style preferences.

⚠️ Potential Challenges

• Managing multiple stakeholders, including global teams, channel partners, and customers, may require strong communication and project management skills.
• Driving market growth in a competitive region may necessitate creative problem-solving and adaptability.
• Balancing strategic planning and hands-on execution may require strong time management and prioritization skills.
• Working in a fast-paced, dynamic startup environment may present challenges for candidates who prefer a more structured work environment.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on channel marketing and requires experience working with channel partners to drive market growth.
• Formlabs operates in the professional 3D printing industry, which has unique market dynamics and customer needs compared to other industries.
• Career progression in this role may involve transitioning to a regional marketing director or global marketing role within the company, with opportunities for cross-functional projects and exposure to various aspects of the business.

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing positions, as well as the potential career growth opportunities within Formlabs.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Formlabs product in the APAC market.
• Collaborating with global product marketing and content teams to create tailored customer success stories and case studies for the APAC region.
• Implementing a regional channel program to empower channel partners with effective product marketing materials and drive channel sales growth.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the APAC Channel Marketing Manager role at Formlabs.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenges faced by Formlabs in the APAC region and how this role addresses them?
• How does the APAC marketing team collaborate with global product marketing, content, and translation teams to deliver tailored content and marketing initiatives?
• What are the key priorities for the APAC Channel Marketing Manager in the first 30, 60, and 90 days in the role?
• How does Formlabs support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the APAC market, and how does this role contribute to achieving that vision?

ASSUMPTION: These interview questions help candidates better understand the role, the company's priorities, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Formlabs careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on channel marketing, demand generation, and regional market growth.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned to demonstrate your strategic thinking and execution capabilities.
• Research Formlabs' products, target industries, and competition to showcase your understanding of the market and the company's unique value proposition.
• Follow up with the Formlabs HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.