B2C Marketing Intern (Based in Singapore)

📌 Core Information

🔹 Job Title: B2C Marketing Intern (Based in Singapore)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time, Internship

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media accounts and creating engaging content for Supermom's parenting community
• Enhancing customer experience by gathering user feedback and responding to queries
• Supporting event planning and execution for parenting events and campaigns
• Collaborating with a passionate team to drive brand awareness and engagement

ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in digital marketing and community management within the parenting sector.

📋 Key Responsibilities

✅ Social Media Account Management: Plan, schedule, and publish content across Supermom's social channels, monitor engagement, and respond to comments or inquiries.

✅ Content Curation & Creation: Support the creation of engaging visuals, short-form videos, and captions tailored for the parenting community, and curate relevant articles or partner materials for social sharing.

✅ Customer Experience: Gather user feedback, respond to parent queries with empathy and clarity, and maintain a smooth customer journey across digital touchpoints.

✅ Event Activation: Support the planning and execution of both physical and virtual parenting events, workshops, and campaigns, coordinate logistics, and provide on-ground or online event support.

ASSUMPTION: While this role involves a mix of creative and administrative tasks, the majority of time will be spent on social media management and content creation.

🎯 Required Qualifications

Education: Pursuing a diploma/degree in Marketing, Communications, Media, or related fields.

Required Skills:

• Passionate about digital marketing and community engagement
• Creative thinker with a good eye for design and content
• Familiar with social media platforms and basic content creation tools (e.g., Canva, CapCut)
• Detail-oriented, organized, and proactive
• Excellent communication skills (written and verbal)

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer)
• Knowledge of parenting trends and insights
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the company and the target audience.

💰 Compensation & Benefits

Salary Range: SGD 2,500 - 3,500 per month (Estimated based on industry standards for entry-level marketing internships in Singapore)

Benefits:

• Gain practical experience in a fast-growing tech company focused on the parenting sector
• Opportunity to work with high-profile brands and influencers
• Flexible working hours and a supportive team environment

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Singapore. Actual compensation may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Supermom Business is an AI-driven data powerhouse that connects mission-centric brands to parents in Southeast Asia.

Company Size: 51-200 employees. As a mid-sized company, Supermom Business offers a supportive team environment with opportunities for growth and learning.

Founded: 2015. Supermom Business has been connecting brands to parents for over a decade, with a strong focus on innovation and data-driven insights.

Company Description:

• Supermom Business helps brands and businesses achieve various business objectives by connecting them with millions of parents in Southeast Asia.
• The company offers solutions that help brands influence parents' decisions, activate experience and talkability, become a priority in parents' purchase journey, and establish their brand as an expert within the wider industry.
• Supermom Business is committed to helping families live better and smarter by providing them with relevant and engaging content and experiences.

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Supermom Business is a dynamic and innovative company that values creativity, data-driven insights, and strong relationships with both parents and brands.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for students or recent graduates looking to gain practical experience in digital marketing and community management.

Reporting Structure: The B2C Marketing Intern will report directly to the Marketing Manager and work closely with the Marketing and Events teams.

Work Arrangement: On-site, with flexible hours and the possibility of remote work for certain tasks. The intern will be expected to work a full-time schedule (40 hours/week).

Growth Opportunities:

• Gain practical experience in digital marketing and community management
• Work with high-profile brands and influencers
• Develop skills in content creation, social media management, and event planning
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: While this role is an internship, there are opportunities for growth and learning, as well as the potential for full-time employment upon completion of the internship.

🌍 Location & Work Environment

Office Type: Supermom Business has offices in Singapore and Jakarta, with the primary office located in Singapore.

Office Location(s): 108 Pasir Panjang Road, #05-01, Singapore, 118535, SG (Singapore office)

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and vibrant food scene.
• The office is located in the Pasir Panjang neighborhood, which is home to various tech companies and startups.
• The office is easily accessible by public transportation, with several bus stops and MRT stations nearby.

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work for certain tasks. The work schedule may vary depending on the needs of the team and the company.

ASSUMPTION: While the work arrangement is primarily on-site, there may be opportunities for remote work or flexible hours, depending on the tasks and the team's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Creativity and design skills
• Communication skills (written and verbal)
• Understanding of digital marketing and social media trends
• Problem-solving and organizational skills
• Alignment with Supermom Business' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, community management, or related fields.
• Include examples of your creative work, such as social media posts, blog articles, or event planning experiences.
• Demonstrate your understanding of the parenting sector and Supermom Business' mission and values.
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement.

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Customer Experience, Event Planning, Marketing Intern, Entry-level Marketing, Community Engagement, Parenting Sector, Supermom Business

ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's skills and knowledge in digital marketing and social media management.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, CapCut)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: While not explicitly stated, the use of specific tools and technologies may be required or recommended for this role, depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven insights
• Strong relationships with parents and brands
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a passion for digital marketing and community engagement?
• Are you a creative thinker with a good eye for design and content?
• Are you detail-oriented, organized, and proactive?
• Do you have excellent communication skills (written and verbal)?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you align with Supermom Business' mission and values?

ASSUMPTION: Supermom Business values candidates who are passionate, creative, and committed to continuous learning and improvement, as well as those who align with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple social media accounts and creating engaging content may be time-consuming and require careful planning and organization.
• The role may involve working with high-profile brands and influencers, which can be challenging and require strong communication and negotiation skills.
• The work arrangement is primarily on-site, which may not be suitable for candidates who prefer remote or flexible work arrangements.
• The role may require working during evenings or weekends to support events or campaigns, depending on the team's needs and the company's priorities.

ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents certain challenges that candidates should be aware of and prepared to address.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers a unique opportunity to work with a tech company focused on the parenting sector and to gain practical experience in digital marketing and community management.
• While the role involves a mix of creative and administrative tasks, the majority of time will be spent on social media management and content creation, which may appeal to candidates with a strong interest in these areas.
• This role may be suitable for candidates who are interested in pursuing a career in marketing, communications, or a related field and who are looking to gain practical experience in a dynamic and innovative company.

ASSUMPTION: While this role shares similarities with other marketing internships, it also offers unique opportunities and challenges that candidates should consider when evaluating their career goals and interests.

📝 Sample Projects

• Creating a social media campaign to promote a new parenting event or product launch
• Designing and implementing a user-generated content strategy to engage the parenting community
• Conducting market research to identify parenting trends and insights, and using this information to inform content creation and marketing strategies
• Supporting the planning and execution of a virtual parenting event or workshop, including coordinating logistics, liaising with vendors/partners, and providing online event support

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and tasks may vary depending on the team's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Supermom Business?
• What opportunities are there for growth and learning in this role?
• How does Supermom Business support the work-life balance of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Supermom Business careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, community management, or related fields.
• Prepare examples of your creative work, such as social media posts, blog articles, or event planning experiences.
• Demonstrate your understanding of the parenting sector and Supermom Business' mission and values.
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.