📌 Core Information
🔹 Job Title: APAC Customer Marketing Manager
🔹 Company: Procore Technologies
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling customer lifecycle and retention marketing efforts across the APAC region
- Collaborating with cross-functional teams to develop targeted programs that drive business impact
- Analyzing customer behavior and product usage data to inform segmentation strategies and campaign development
- Optimizing customer journeys and improving retention through data-driven insights
- Building and scaling customer advocacy and referral programs to strengthen brand affinity
ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in customer lifecycle marketing and a proven track record of driving business impact through targeted campaigns.
📋 Key Responsibilities
✅ Build and own the customer lifecycle marketing function across the APAC region, from onboarding to advocacy
✅ Translate customer behavior, health metrics, and product usage data into segmentation strategies and lifecycle campaigns that improve retention and accelerate account expansion
✅ Design and implement always-on and point-in-time programs focused on key business outcomes: increasing product adoption, reducing churn, and driving cross-sell and upsell within the customer base
✅ Collaborate with Sales and Customer Success to understand common customer pain points, map them to business objectives, and develop marketing solutions that solve these challenges
✅ Drive targeted engagement strategies across key customer cohorts, aligned to product maturity, segment needs, and commercial opportunity
✅ Partner with Product Marketing and Enablement to amplify feature adoption and deliver high-value education and enablement content
✅ Develop and refine customer journey mapping, scoring models, and data triggers to power smarter and more personalized campaigns
✅ Define, measure, and optimize performance across campaigns using customer and business KPIs
ASSUMPTION: This role requires a strong analytical mindset, with the ability to interpret data, identify trends, and translate insights into high-impact marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in customer lifecycle, retention, or customer marketing in a B2B SaaS or tech environment
Required Skills:
- Proven success in designing data-informed programs that align with business challenges and accelerate growth across the customer lifecycle
- Strong analytical mindset
- Skilled in using lifecycle marketing platforms (e.g., Salesforce, Marketo, Braze) to build automated journeys and personalized campaigns
- Collaborative and commercially minded, with the ability to partner confidently with Sales, Success, and Product teams to align efforts and drive joint outcomes
- A strategic thinker with executional excellence, equally comfortable building the plan and running the play
- Exceptional communicator and storyteller, with the ability to bring insight to life and align teams around the customer
Preferred Skills:
- Fluency in multiple Asian languages
- Experience working in the APAC region
ASSUMPTION: Candidates with experience in B2B SaaS or tech environments and a strong background in customer lifecycle marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AUD 144,000 - 198,000 per year. Eligible for bonus incentive compensation.
Benefits:
- Paid Time Off
- Healthcare Coverage
- Career Enrichment
- Development Programs
Working Hours: Full-time, standard business hours with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Sydney area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically construction management software
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and a diverse range of teams and projects
Founded: 2002, with over two decades of experience in the construction management software industry
Company Description:
- Procore Technologies is a leading technology partner for every stage of construction, providing cloud-based construction management software to clients worldwide
- The company offers a unified platform that helps teams drive efficiency, mitigate risks, and overcome challenges throughout the construction lifecycle
- Procore is committed to shaping a better future for construction professionals, projects, and communities through innovative technology and deep industry expertise
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: https://www.procore.com
ASSUMPTION: Procore Technologies is a well-established company with a strong reputation in the construction management software industry, offering a comprehensive suite of products and services to clients worldwide.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the potential for growth and advancement within the company
Reporting Structure: Reports directly to the Senior Director of Integrated Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for flexibility
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows and enters new markets
- Opportunities to collaborate with and learn from experienced team members across various departments
- Chance to develop leadership and mentoring skills by guiding and supporting junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Level 11 & 12, 185 Clarence Street, Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant cultural scene, diverse neighborhoods, and numerous recreational opportunities
- The office is located in the central business district, providing easy access to public transportation, restaurants, and shopping
- The region experiences a humid subtropical climate, with mild winters and warm summers
Work Schedule: Standard business hours, with flexibility for occasional remote work and a results-driven work environment
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with easy access to amenities and a diverse range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign development and execution experience
- Collaboration and communication skills
- Strategic thinking and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the APAC market and customer lifecycle marketing strategies in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
ATS Keywords: Customer lifecycle marketing, retention marketing, data analysis, segmentation strategies, campaign management, customer success, sales alignment, product marketing, customer advocacy, referral programs, performance measurement, KPI optimization
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates who possess the required skills and experience, as well as a strong cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Braze
- Procore's proprietary construction management software platform
ASSUMPTION: Familiarity with these tools and technologies is not required for this role, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Quality
- Collaboration
- Innovation
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of driving business impact through data-informed customer lifecycle marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment and partnering with cross-functional teams to achieve shared goals?
- Do you possess strong analytical skills and the ability to translate complex data insights into actionable marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with Procore's company values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- The APAC region is diverse and complex, with varying customer needs and market dynamics that may require tailored marketing strategies for each country or sub-region
- Collaborating with multiple teams and stakeholders across different time zones and cultures may present communication and coordination challenges
- Balancing the need for data-driven insights with the requirement to move quickly and execute campaigns efficiently may be challenging at times
- Managing a high volume of customer data and ensuring data privacy and security may present technical and ethical challenges
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their experience, skills, and the support of their team and colleagues to drive business impact and improve customer outcomes.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and the opportunity to build and scale a customer lifecycle marketing function from the ground up
- Compared to similar roles in other regions, this position offers the chance to work in a dynamic and growing market with significant potential for impact
- Career progression in this role may involve expanding the scope of responsibilities to include additional regions or functional areas, such as product marketing or customer success
ASSUMPTION: Candidates should consider the unique aspects of this role and the potential for growth and development within the organization when evaluating their fit for this opportunity.
📝 Sample Projects
- Developing and executing a targeted campaign to improve product adoption among new customers in the APAC region
- Analyzing customer health metrics and product usage data to identify trends and inform segmentation strategies for retention campaigns
- Collaborating with Sales and Customer Success to develop and implement a customer referral program that drives brand affinity and generates influence-driven pipeline
ASSUMPTION: These sample projects illustrate the types of initiatives that a successful candidate in this role might undertake to drive business impact and improve customer outcomes.
❓ Key Questions to Ask During Interview
- How does Procore support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Procore measure the success of its customer lifecycle marketing campaigns, and what are the key KPIs for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing teams within Procore?
- How does Procore approach data privacy and security, and what are the key considerations for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
