APAC Marketing Operations Manager

📌 Core Information

🔹 Job Title: APAC Marketing Operations Manager

🔹 Company: CENTRIC SOFTWARE INC

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing processes and workflows across APAC
• Managing regional marketing budget and vendor operations
• Collaborating with global and local teams to drive marketing efficiency
• Ensuring high data hygiene and generating actionable insights from campaign analytics
• Serving as the regional go-to person for global MarTech tools and usage governance

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to manage complex cross-regional projects with multiple stakeholders.

📋 Key Responsibilities

✅ Marketing Process & Workflow Optimization

• Localize and implement global marketing operation processes
• Partner with APAC field marketing and demand gen teams to streamline execution
• Manage marketing calendar visibility, campaign tracking, and execution health

ASSUMPTION: This role involves a significant amount of process improvement and stakeholder management to ensure smooth marketing operations across APAC.

✅ Data, Reporting & Performance Insights

• Build dashboards to track campaign KPIs and regional funnel performance
• Ensure high data hygiene in CRM/marketing automation systems
• Generate actionable insights from campaign and channel analytics

ASSUMPTION: This role requires strong analytical skills and a data-driven mindset to derive meaningful insights from marketing performance data.

✅ Technology & Tooling Support

• Serve as the regional go-to person for global MarTech tools and usage governance
• Support onboarding, training, and ongoing enablement for APAC marketers on tool usage
• Manage tool rollout coordination for new technologies in region

ASSUMPTION: This role involves staying up-to-date with the latest marketing technologies and ensuring APAC marketers are proficient in their usage.

✅ Budget & Vendor Operations

• Track and report regional marketing budget utilization against plan
• Support vendor onboarding, PO generation, and contract management processes
• Ensure compliance with global procurement and marketing spend policies

ASSUMPTION: This role requires strong budget management skills and attention to detail to ensure compliance with global procurement policies.

✅ Cross-functional & Global Collaboration

• Act as a bridge between APAC marketing teams and global Marketing Ops/RevOps/IT
• Support global campaign execution in region and ensure timely localization/adaptation
• Bring regional needs and improvement feedback into global operations discussions

ASSUMPTION: This role involves close collaboration with global teams and regional stakeholders to ensure alignment and effective communication.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related field; MBA a plus

Experience: Minimum 5-8 years of marketing operations or campaign operations experience in a B2B SaaS or enterprise software company

Required Skills:

• Hands-on experience with marketing automation (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), reporting tools (e.g., Tableau, PowerBI), and project management platforms
• Proven ability to manage complex cross-regional projects with multiple stakeholders
• Strong analytical mindset; confident in interpreting data to drive decisions
• Fluent in English; additional APAC languages a plus

Preferred Skills:

• Familiarity with APAC regional marketing nuances (e.g., China digital stack, Japan localization processes)
• Experience working in a matrixed global organization
• Strong communication and stakeholder management skills
• Detail-oriented with strong project planning and follow-through capability

ASSUMPTION: Candidates with experience in B2B SaaS or enterprise software marketing operations and familiarity with APAC regional marketing nuances will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year (based on experience level and industry standards for APAC Marketing Operations Manager roles)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for APAC Marketing Operations Manager roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product Lifecycle Management (PLM) for retail, fashion accessories, footwear, outdoor, luxury, consumer goods, and digital transformation

Company Size: 1,001-5,000 employees (mid-size)

Founded: 1992 (33 years ago)

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes
• Offers solutions for planning, design, development, sourcing, compliance, buy, make, price, allocate, market, sell, and replenish products
• Expertise in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• Maximize Business Performance

Company Website: Centric Software

ASSUMPTION: Centric Software is a well-established company with a strong presence in the PLM and digital transformation spaces, offering a comprehensive suite of solutions for various industries.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: Reports directly to the APAC Senior Marketing Director, with potential cross-functional collaboration with global Marketing Ops/RevOps/IT teams and regional marketing teams

Work Arrangement: On-site (based in Kuala Lumpur, Malaysia)

Growth Opportunities:

• Potential career progression within the marketing operations function or into senior marketing roles
• Opportunities to work on high-impact projects with global and regional teams
• Possibility to gain experience in a matrixed global organization and develop leadership skills

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations within a global organization.

🌍 Location & Work Environment

Office Type: Corporate office (Kuala Lumpur, Malaysia)

Office Location(s): 910 E Hamilton Ave, Suite 200, Campbell, California, US; Level 11 Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo, JP; 27 avenue de l'Opéra, 75001 Paris, FR; 222 Regent Street, London, GB; Shanghai, CN; Sao Paulo, BR; Milano, IT; Madrid, ES; Gothenburg, SE; Mexico City, MX; Düsseldorf, DE; Istanbul, TR; Taiwan, TW; Ho Chi Minh City, VN; Singapore, SG; Sydney, AU; Seoul, KR; India, IN; Hong Kong, HK; Vancouver, CA; Montreal, CA; Amsterdam, NL

Geographic Context:

• Kuala Lumpur, Malaysia, is a multicultural city with a tropical climate, offering a mix of modern and traditional experiences
• The cost of living in Kuala Lumpur is generally lower than in other major Southeast Asian cities like Singapore or Bangkok
• The city has a well-established expat community and offers numerous international schools and healthcare facilities

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM, with a 1-hour lunch break)

ASSUMPTION: Working in Kuala Lumpur offers a unique blend of cultural experiences, a lower cost of living, and a strategic location for regional travel within Southeast Asia.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing operations and project management skills
• Analytical and data-driven mindset
• Communication and stakeholder management abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
• Prepare for behavioral interview questions focusing on problem-solving, project management, and data analysis scenarios
• Research Centric Software's products, services, and company culture to demonstrate your enthusiasm and understanding
• Practice common marketing operations interview questions and brush up on your knowledge of marketing automation tools and CRM systems

ATS Keywords: Marketing Operations, Campaign Management, Data Analysis, CRM, Marketing Automation, Reporting Tools, Project Management, Budget Management, Vendor Management, Cross-functional Collaboration, Stakeholder Management, Process Optimization, Performance Insights, MarTech Utilization, Training and Enablement, Localization, Analytical Mindset

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing operations skills, analytical mindset, and cultural fit within the organization.

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