Marketing Operations H/F

📌 Core Information

🔹 Job Title: Marketing Operations H/F

🔹 Company: Edenred

🔹 Location: Montrouge, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Lead management and optimization
• Campaign tracking and performance analysis
• Process review and optimization
• Data-driven decision making and reporting

ASSUMPTION: This role requires a strong background in marketing operations, data analysis, and project management. The ideal candidate will have experience working with marketing automation platforms, CRM tools, and data visualization software.

📋 Key Responsibilities

✅ Lead management: Contribute to the implementation and optimization of lead generation, qualification, and management processes. Ensure data synchronization and quality between marketing and CRM tools.

✅ Campaign tracking: Supervise campaign tracking, maintain taxonomies, and optimize workflows to ensure accurate performance reporting.

✅ Process review and optimization: Audit and improve marketing processes to maximize productivity and efficiency. Standardize workflows and document best practices.

✅ Performance analysis and reporting: Define key performance indicators (KPIs) with stakeholders, track campaign performance, and align with sales on pipeline management. Regularly analyze data to identify optimization opportunities and provide data-driven recommendations.

✅ Dashboard creation: Develop and maintain dashboards for real-time performance tracking using data visualization tools. Automate reporting and train teams on their usage.

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Alternatively, a degree from a top-tier engineering school.

Experience: 7+ years of experience in marketing operations, go-to-market operations, or a related role.

Required Skills:

• Proven experience in lead management, campaign tracking, and data analysis
• Strong proficiency in marketing automation platforms (HubSpot, Sales Cloud), CRM tools (Salesforce), and data visualization software (Power BI, Google Data Studio)
• Advanced Excel skills, including complex modeling and data manipulation
• Experience in lead scoring, nurturing, and attribution modeling
• Excellent communication and project management skills

Preferred Skills:

• Fluency in French and English
• Experience working in a multinational corporation
• Knowledge of the financial services industry

ASSUMPTION: The ideal candidate will have a strong background in marketing operations, data analysis, and project management. Experience working with marketing automation platforms, CRM tools, and data visualization software is essential.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Estimated based on market research and experience level)

Benefits:

• Bonus
• Meal voucher (€11.97 per day, 60% employer-covered)
• Profit sharing
• RTT (Recovery Time Off)
• CSE (Employee Savings Plan)
• Mobility package
• Kadeos vouchers
• CESU (Employee Savings Scheme)

Working Hours: 40 hours per week, with flexible remote work options (2 days per week after 3 months of employment)

ASSUMPTION: The estimated salary range is based on market research and the candidate's experience level. Edenred offers a competitive benefits package, including a meal voucher, profit-sharing, and various savings plans.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Edenred specializes in employee benefits, incentives, and corporate payments, connecting millions of users, partners, and corporate clients worldwide.

Company Size: 10,001+ employees. Edenred's large size offers extensive growth opportunities and a diverse work environment.

Founded: 1986. Edenred has grown significantly over the past three decades, expanding its services and global presence.

Company Description:

• Edenred is a leading digital platform for services and payments, connecting users, partners, and corporate clients worldwide.
• The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments.
• Edenred's mission is to enrich connections for good, enhancing users' well-being, companies' attractiveness, and the local economy.

Company Specialties:

• Employee benefits
• Incentive and rewards
• Corporate payment

Company Website: Edenred.com

ASSUMPTION: Edenred's large size and global presence offer extensive growth opportunities and a diverse work environment. The company's focus on employee well-being and corporate social responsibility makes it an attractive employer.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires significant experience in marketing operations and data analysis.

Reporting Structure: The Marketing Operations H/F will report to the Demand Generation Manager, Pauline.

Work Arrangement: Hybrid (3 days in-office, 2 days remote after 3 months of employment)

Growth Opportunities:

• Progression within the marketing department or other departments within Edenred
• International mobility opportunities
• Skill development through training and mentorship programs

ASSUMPTION: Edenred's large size and global presence offer extensive growth opportunities for the right candidate. The company's focus on employee development and international mobility makes it an attractive employer for career-minded professionals.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Montrouge, Île-de-France, France

Geographic Context:

• Montrouge is a suburb of Paris, located in the southern part of the Île-de-France region.
• The area offers a mix of urban and suburban living, with easy access to Paris and other nearby towns.
• Montrouge has a vibrant cultural scene, with numerous museums, theaters, and music venues.

Work Schedule: 40 hours per week, with flexible remote work options (2 days per week after 3 months of employment)

ASSUMPTION: Edenred's office in Montrouge offers a modern, collaborative work environment with easy access to Paris and other nearby attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with the recruiter (15-30 minutes)
• In-depth interview with the hiring manager (60 minutes)
• Final interview with the director of the team (30-60 minutes)

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and project management skills
• Cultural fit and alignment with Edenred's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your proficiency in marketing automation platforms, CRM tools, and data visualization software.
• Showcase your ability to translate complex data into actionable insights.

ATS Keywords: Marketing Operations, Lead Management, Campaign Tracking, Data Analysis, Marketing Automation, CRM, Data Visualization, Process Optimization, Reporting

ASSUMPTION: Edenred's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Sales Cloud
• Salesforce
• Power BI
• Google Data Studio
• Excel

ASSUMPTION: The Marketing Operations H/F will use a variety of marketing automation, CRM, and data visualization tools to perform their job effectively. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise
• Innovation
• Responsibility
• Collaboration

Work Style:

• Data-driven decision making
• Collaborative and inclusive teamwork
• Continuous learning and improvement
• Adaptability and resilience

Self-Assessment Questions:

• How do you approach data-driven decision making, and can you provide an example from a previous role?
• How do you collaborate with cross-functional teams to optimize marketing processes and improve performance?
• How do you stay up-to-date with the latest trends and best practices in marketing operations and data analysis?

ASSUMPTION: Edenred values candidates who are data-driven, collaborative, and adaptable. The company seeks individuals who align with its values and can contribute to its mission of enriching connections for good.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the latest trends and best practices in marketing operations and data analysis
• Working with large datasets and complex data visualization tools
• Navigating a large, multinational corporation with a diverse work environment

ASSUMPTION: The Marketing Operations H/F role presents unique challenges, including managing multiple stakeholders, staying up-to-date with industry trends, and working with large datasets. However, these challenges also offer opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role differs from other marketing operations positions in its focus on lead management, campaign tracking, and data-driven decision making.
• Edenred's large size and global presence offer extensive growth opportunities and a diverse work environment, unlike smaller companies.
• Career progression in Edenred may involve moving into management or taking on more strategic roles, rather than focusing on technical expertise.

ASSUMPTION: The Marketing Operations H/F role at Edenred is unique in its focus on lead management, campaign tracking, and data-driven decision making. The company's large size and global presence offer extensive growth opportunities and a diverse work environment, unlike smaller companies.

📝 Sample Projects

• Developing a lead scoring model to improve lead quality and pipeline health
• Optimizing campaign tracking and performance reporting to maximize ROI
• Creating a dashboard to monitor marketing and sales performance in real-time

ASSUMPTION: The Marketing Operations H/F role involves a wide range of projects, from lead management and campaign tracking to data analysis and reporting. These projects require strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights.

❓ Key Questions to Ask During Interview

• How does the Marketing Operations team collaborate with other departments, such as sales and product, to optimize marketing processes and improve performance?
• What are the most pressing challenges facing the Marketing Operations team, and how can this role help address them?
• How does Edenred support the professional development and growth of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Edenred foster a culture of innovation and continuous learning within its marketing operations team?

ASSUMPTION: The Marketing Operations H/F interview is an opportunity to assess the role's fit with your skills, experience, and career goals. Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your future with Edenred.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Edenred Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your data analysis and reporting work to showcase your skills and accomplishments
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.