📌 Core Information
🔹 Job Title: APAC Senior Marketing Manager (Demand Generation/Ecommerce)
🔹 Company: Sandisk
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive consumer marketing strategies to increase demand and market share across APAC
- Spearheading e-commerce and social commerce initiatives to enhance online brand presence and drive incremental revenue sales
- Analyzing market trends, consumer behavior, and competitor activities to inform strategic decision-making
- Managing and mentoring a team of trade marketing professionals, fostering a culture of excellence and innovation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience to drive business growth in the competitive APAC market.
📋 Key Responsibilities
✅ Developing and implementing comprehensive consumer marketing strategies to increase demand and market share across APAC
✅ Spearheading e-commerce and social commerce initiatives, collaborating with cross-functional teams to enhance our online brand presence and drive incremental revenue sales
✅ Analyzing market trends, consumer behavior, and competitor activities to inform strategic decision-making
✅ Creating and executing innovative demand generation campaigns tailored to diverse APAC markets
✅ Managing and mentoring a team of trade marketing professionals, fostering a culture of excellence and innovation
✅ Establishing and maintaining strong relationships with key stakeholders, including retailers, distributors, and alliance partners
✅ Developing and overseeing the marketing budget, ensuring optimal resource allocation and ROI
✅ Monitoring and reporting on KPIs, providing actionable insights to senior leadership
✅ Staying abreast of emerging trends in trade marketing, demand generation, and e-commerce to maintain a competitive edge
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 6+ years of experience in trade marketing or related field, with a focus on demand generation and e-commerce
Required Skills:
- Proven track record of developing and implementing successful trade marketing strategies in APAC markets
- Strong understanding of e-commerce platforms and digital marketing tools
- Excellent analytical skills with the ability to translate data into actionable insights
- Demonstrated leadership experience, including team management and mentoring
- Proficiency in project management and budget oversight
- In-depth knowledge of APAC market trends, consumer behavior, and the regional e-commerce landscape
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Fluency in English; proficiency in one or more Asian languages is a plus
- Willingness to travel within the APAC region as required
Preferred Skills:
- Experience working with global brands or multinational corporations
- Familiarity with the semiconductor industry or related fields
ASSUMPTION: Given the regional focus and the need for strong market understanding, candidates with extensive APAC experience and local market insights are likely to be more successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Singapore with 6-10 years of experience, the estimated salary range is SGD 120,000 - SGD 180,000 per annum.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts on Sandisk products
- Opportunities for professional development and career growth
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Sandisk operates in the competitive semiconductor manufacturing industry, focusing on Flash memory storage solutions.
Company Size: Sandisk is a large organization with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Although the exact founding date is not specified, Sandisk has been expanding the possibilities of data storage for over 25 years.
Company Description:
- Sandisk is a vertically-integrated storage solution company, enabling it to quickly deliver innovative, high-quality solutions.
- The company's products are used in data centers, embedded in mobile devices, and trusted by consumers worldwide.
- Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate their careers website and hiring process.
Company Specialties:
- Flash Memory Storage
- Memory Cards
- Embedded Storage
- USB Storage
- Solid State Drives
- Enterprise Software and Services
Company Website: http://www.sandisk.com
ASSUMPTION: Sandisk's extensive global presence and commitment to innovation make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the regional marketing director or a similar senior executive.
Reporting Structure: The successful candidate will manage a team of trade marketing professionals and collaborate with cross-functional teams, including sales, product management, and digital marketing.
Work Arrangement: This is an on-site, full-time position based in Singapore, with occasional travel within the APAC region required.
Growth Opportunities:
- Progression to a regional marketing director or global marketing role within Sandisk
- Expanding responsibilities within the APAC region, such as overseeing additional markets or product categories
- Gaining experience in a large, multinational organization and developing leadership skills
ASSUMPTION: Given Sandisk's global presence and commitment to employee development, there are ample opportunities for career growth and progression within the organization.
🌍 Location & Work Environment
Office Type: Sandisk's Singapore office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 951 Sandisk Drive, Milpitas, CA 95035-3683, US; Attir Yeda, Kfar Sava, Merkaz 44643, IL
Geographic Context:
- Singapore is a major commercial hub and global city in Southeast Asia, with a thriving tech industry and multicultural environment.
- The office is located in a bustling business district, offering easy access to public transportation, dining, and entertainment options.
- The city-state's strategic location and time zone make it an ideal base for managing APAC marketing operations.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The dynamic and multicultural work environment in Singapore, combined with Sandisk's global presence, offers a unique and enriching experience for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interviews with cross-functional stakeholders to evaluate skills and experience
- Final round interviews with senior leadership, focusing on strategic thinking and leadership potential
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market knowledge and understanding of APAC consumer behavior
- Leadership and team management capabilities
- Communication and presentation skills, with the ability to influence stakeholders
Application Tips:
- Highlight relevant APAC marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Sandisk's business and the specific needs of this role
- Prepare examples of successful trade marketing campaigns or projects you've led, focusing on results and impact
- Research Sandisk's competitors and market trends to showcase your industry knowledge during interviews
ATS Keywords: Demand Generation, E-commerce, Trade Marketing, APAC, Marketing Strategy, Consumer Behavior, Team Management, Budget Oversight, Project Management, Digital Marketing, Stakeholder Engagement, Analytical Skills, Communication Skills, Presentation Skills
ASSUMPTION: Given Sandisk's global presence and the competitive nature of the semiconductor industry, the hiring process is likely to be thorough and rigorous, with a strong focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Sandisk's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Sandisk encourages creativity and continuous learning to drive progress and stay ahead of the competition.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
- Integrity: Sandisk values honesty, transparency, and ethical behavior in all aspects of its operations.
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Data-driven and analytical, with a strong emphasis on using insights to inform decision-making
- Collaborative and inclusive, with a commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple projects simultaneously?
- Are you adept at analyzing data and translating insights into actionable strategies?
- Do you possess strong leadership skills and the ability to mentor and develop team members?
ASSUMPTION: Sandisk's culture values innovation, collaboration, and integrity, making it an attractive employer for marketing professionals seeking a dynamic and inclusive work environment.
⚠️ Potential Challenges
- The competitive APAC market and the need to stay ahead of rapidly evolving consumer behavior and market trends
- The requirement to manage and mentor a team, balancing individual performance with collective success
- The need to balance strategic planning with hands-on execution, often within tight deadlines
- The necessity to travel within the APAC region, which may impact work-life balance
ASSUMPTION: Given the competitive nature of the semiconductor industry and the dynamic APAC market, this role presents both exciting opportunities and significant challenges for the successful candidate.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position has a strong focus on demand generation and e-commerce, requiring a unique blend of strategic and tactical skills
- APAC marketing roles often involve managing diverse teams and navigating complex market dynamics, making this an attractive opportunity for experienced marketing professionals seeking regional exposure
- Career progression in this role may involve expanding responsibilities within the APAC region or transitioning to a global marketing role within Sandisk
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for experienced marketing professionals seeking regional exposure and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product line in the APAC region
- Analyzing market trends and consumer behavior to inform product positioning and pricing strategies
- Managing a team to execute a regional trade marketing campaign, driving demand and market share growth
ASSUMPTION: The specific projects required for this role may vary depending on Sandisk's current product portfolio and market priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Sandisk's APAC region, and how this role fits into that overall plan?
- How does Sandisk support the professional development and career growth of its marketing team members?
- Can you provide examples of successful trade marketing campaigns or projects led by Sandisk's marketing team in the APAC region?
- How does Sandisk approach collaboration and knowledge-sharing between regional marketing teams and global headquarters?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Sandisk's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/Sandisk/744000052566125-apac-senior-marketing-manager-demand-generation-ecommerce-
- Tailor your resume to highlight relevant APAC marketing experience and achievements, focusing on results and impact
- Write a compelling cover letter that demonstrates your understanding of Sandisk's business and the specific needs of this role
- Prepare examples of successful trade marketing campaigns or projects you've led, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
