📌 Core Information
🔹 Job Title: APJ Partner Marketing Leader
🔹 Company: Mimecast
🔹 Location: Singapore, Australia - New South Wales
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading partner marketing strategy across APJ
- Cross-functional collaboration with regional marketing, channel, and sales teams
- Regionalizing global partner marketing materials and integrating with local market needs
- Engaging with top-performing resellers and MSPs to drive growth
- Overseeing Mimecast-led partner marketing initiatives and tracking ROI
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Serve as the primary point of contact for all partner marketing-related topics in the region, driving the partner marketing strategy effectively.
✅ Work closely with the global partner marketing team to regionalize their materials, ensuring relevance and alignment with local market needs.
✅ Collaborate with regional marketing teams to ensure that partner marketing is seamlessly integrated into their overall marketing strategies.
✅ Engage with top-performing resellers and Managed Service Providers (MSPs) in the APJ region to provide support and resources that drive their growth with distribution, TAP, and AWS teams to develop and execute a cohesive and winning marketing strategy.
✅ Oversee Mimecast-led partner marketing initiatives across the region, including TO, THROUGH partner activities and Mimecast events.
✅ Ensure proper tracking of partner marketing return on investment in accordance with company guidelines.
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in Marketing (B2B Marketing, Channel Marketing, Communications) with a proven track record of building and delivering partner-generated pipeline
Required Skills:
- Strong project management and time management skills
- Experience working across the Asia Pacific Region including Australia, Singapore, Japan, and India
- Ability to work cross-functionally and unify efforts across teams
- Excellent attention to detail and ability to self-manage
- Strong interpersonal and communication skills
- Excellent knowledge and understanding of the IT Channel and cybersecurity marketplace
Preferred Skills:
- Experience with marketing automation tools
- Fluency in multiple Asian languages
ASSUMPTION: Given the regional focus and cross-functional nature of the role, candidates with extensive experience in APAC and strong communication skills will be most successful.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Singapore and Australia, the estimated salary range for this position is SGD 180,000 - 250,000 per annum (Singapore) and AUD 200,000 - 300,000 per annum (Australia).
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) and flexibility to work remotely occasionally
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and market conditions. The provided range is an estimate and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast operates in the computer and network security sector, focusing on email security, archiving, and continuity services.
Company Size: Mimecast is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.
Founded: 2003, with headquarters in London, England
Company Description:
- Human Risk, Secured: Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform.
- Integrated Solutions: Mimecast's platform enhances visibility, provides strategic insight, safeguards critical data, and actively engages employees in reducing risk and enhancing productivity.
- Global Presence: With over 42,000 businesses worldwide as customers, Mimecast offers a comprehensive suite of solutions to protect organizations from the spectrum of cyber threats.
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: www.mimecast.com
ASSUMPTION: Mimecast's focus on human risk management and integrated solutions sets it apart in the cybersecurity industry, offering applicants a unique opportunity to work on innovative, people-centric security solutions.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Global Head of Partner Marketing.
Reporting Structure: The APJ Partner Marketing Leader will oversee regional partner marketing initiatives and collaborate with various teams, including regional marketing, channel, and sales teams.
Work Arrangement: This role is primarily on-site, with occasional remote work flexibility.
Growth Opportunities:
- Potential to expand the role's scope based on regional performance and business needs
- Opportunities to work on global projects and collaborate with international teams
- Career progression into more senior or specialized marketing roles within Mimecast
ASSUMPTION: Given Mimecast's global presence and commitment to employee development, this role offers strong growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Mimecast's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Singapore, Australia - New South Wales
Geographic Context:
- Singapore: A global tech hub with a multicultural environment, offering excellent work-life balance and numerous amenities
- Australia - New South Wales: Home to Sydney, Australia's largest city and a major financial hub, offering a vibrant culture and diverse lifestyle options
Work Schedule: Standard office hours with flexibility to work remotely occasionally
ASSUMPTION: Applicants should be comfortable working in a dynamic, multicultural environment and be open to occasional travel within the APJ region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the Global Head of Partner Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Understanding of the IT channel and cybersecurity marketplace
- Cultural fit and alignment with Mimecast's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the APJ market and Mimecast's offerings
- Be ready to discuss your experience working with partners and driving growth through marketing initiatives
ATS Keywords: Partner Marketing, APJ, Regional Marketing, Channel Marketing, Cross-Functional Collaboration, IT Channel, Cybersecurity Marketplace, Pipeline Generation, Marketing Strategy
ASSUMPTION: Mimecast's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with marketing automation tools and CRM software is beneficial for this role, as is experience with project management tools for organizing and tracking initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Innovative: We challenge the status quo and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and responsibility for our actions
- Respectful: We value and appreciate the diversity of our colleagues and customers
Work Style:
- Dynamic and fast-paced: Mimecast operates in a rapidly evolving cybersecurity landscape
- Collaborative and cross-functional: Teams work closely together to achieve shared objectives
- Customer-focused: Employees are dedicated to understanding and addressing customer needs
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your approach to marketing?
- Can you provide an example of a time when you successfully collaborated with multiple teams to achieve a common goal?
- How do you stay innovative and adapt to changing market conditions in your marketing strategies?
ASSUMPTION: Applicants should be comfortable working in a dynamic, collaborative environment and be committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across different teams and regions
- Keeping up with the rapidly evolving cybersecurity landscape and adjusting marketing strategies accordingly
- Balancing regional needs and global marketing objectives
- Occasional travel requirements within the APJ region
ASSUMPTION: Successful candidates will be able to manage competing priorities, adapt to change, and thrive in a dynamic, multicultural environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on partner marketing and requires a strong understanding of the IT channel and cybersecurity marketplace
- APJ-specific experience is crucial for success in this role, as it involves working with regional teams and understanding local market needs
- Career progression opportunities in this role may include expanding the role's scope or moving into more senior or specialized marketing positions within Mimecast
ASSUMPTION: Applicants should consider their experience in partner marketing, regional expertise, and career goals when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive partner-generated pipeline growth
- Collaborating with regional marketing teams to integrate partner marketing into overall marketing strategies
- Engaging with top-performing resellers and MSPs to create and execute a winning marketing strategy
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the APJ Partner Marketing Leader role.
❓ Key Questions to Ask During Interview
- How does Mimecast support the growth and development of its employees in this role?
- Can you describe the dynamics between the regional marketing, channel, and sales teams, and how this role fits into that structure?
- How does Mimecast measure the success of its partner marketing initiatives, and what KPIs are most important for this role?
- What are the biggest challenges facing the APJ partner marketing landscape, and how can this role address them?
- How does Mimecast foster a culture of innovation and continuous improvement in its marketing strategies?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, emphasizing your experience in partner marketing, regional expertise, and strategic thinking
- Prepare a cover letter that demonstrates your understanding of the APJ market and Mimecast's offerings, and explains how your background and skills make you a strong fit for this position
- Be ready to discuss your experience working with partners and driving growth through marketing initiatives during the interview process
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
