📌 Core Information
🔹 Job Title: App Marketing Manager
🔹 Company: Flix
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing paid advertising campaigns for the mobile app
- Driving user acquisition and engagement through strategic campaign management
- Collaborating with cross-functional teams to ensure a seamless user experience
- Analyzing campaign performance and providing data-driven insights to inform broader marketing strategies
ASSUMPTION: This role requires a strong background in paid advertising and a deep understanding of the mobile app ecosystem. The ideal candidate will have experience in managing campaigns across multiple platforms and a proven track record of driving user growth.
📋 Key Responsibilities
✅ Design, launch, and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, and programmatic networks
✅ Optimize campaigns to achieve key performance indicators (KPIs) such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS)
✅ Collaborate with internal and external creative teams to develop and test ad assets tailored to different audiences and platforms
✅ Identify new advertising channels and opportunities for app user growth
✅ Continuously monitor campaign performance and apply data-driven insights to enhance results
✅ Conduct A/B testing on targeting, creatives, and bidding strategies to improve campaign efficiency
✅ Implement and refine advanced audience segmentation to target high-value users
✅ Leverage analytics tools (e.g., Adjust, AppsFlyer, Firebase, SplitMetrics) to track and evaluate campaign performance
✅ Prepare detailed performance reports, including actionable recommendations to improve future campaigns
✅ Analyze user acquisition trends and provide insights to inform broader marketing strategies
✅ Plan and manage campaign budgets, ensuring efficient allocation across platforms and campaigns
✅ Forecast budget needs and align spending with business goals and user acquisition targets
✅ Partner with regional marketing teams to align paid campaigns with local market objectives
✅ Coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple campaigns simultaneously. The ideal candidate will be proactive, detail-oriented, and able to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.
Required Skills:
- Hands-on experience with Google Ads, Apple Search Ads, Programmatic, and other performance marketing platforms
- Proficiency with app tracking and analytics tools like Appsflyer, Adjust, or Firebase
- Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly
- Excellent project management skills and attention to detail
Preferred Skills:
- Experience with mobile app marketing in the travel sector
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in marketing principles and a strong understanding of the mobile app ecosystem. Previous experience in managing paid advertising campaigns is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible Schedule: Trust-based hours and up to 60 days of working from (m)anywhere
- Paid Time Off: Competitive paid time off package
- Mental Health Support: Including 1:1 consultations with a psychologist
- Discount on UrbanSportsClub Memberships
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Technology
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2011 (14 years ago)
Company Description:
- Flix is a global travel tech leader providing sustainable and affordable travel options to more than 80 million yearly travelers in 40+ countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç.
- The company combines network planning, marketing, and pricing to enable comfortable, sustainable, and affordable travel worldwide.
- Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet.
Company Specialties:
- Intercity Buses
- Comfort
- Europa
- Italia
- Green Travel
- Startup
- public transport
- long-distance coaches
- travel-tech
- sustainability
- innovation
- technology
Company Website: https://global.flixbus.com/
ASSUMPTION: Flix is a well-established company in the travel technology industry, with a strong focus on sustainability and innovation. The company's size and industry position provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the marketing department.
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Potential career progression to senior marketing roles within the company
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to contribute to the company's growth and expansion into new markets
ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Lisbon, Lisboa, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Lisbon offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a strong sense of community.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Lisbon provides a dynamic and multicultural work environment, with a strong focus on work-life balance and employee well-being. The city's vibrant culture and high quality of life make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and knowledge of mobile app marketing
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the mobile app ecosystem and Flix's business model
- Showcase your analytical skills and provide examples of how you've optimized campaigns in the past
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Paid Advertising, Campaign Management, Google Ads, Apple Search Ads, Programmatic Advertising, Analytics Tools, A/B Testing, Audience Segmentation, Budget Management, Collaboration, Project Management, Data Analysis, User Acquisition, Performance Marketing, Creative Development, Market Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process. Tailoring your application materials to the specific requirements of the role is essential for success.
🛠️ Tools & Technologies
- Google Ads
- Apple Search Ads
- Programmatic Advertising Platforms
- Analytics Tools (e.g., Adjust, AppsFlyer, Firebase, SplitMetrics)
- Data Visualization Tools (e.g., Tableau, Power BI)
- Project Management Tools (e.g., Asana, Trello, Jira)
- Collaboration Tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be able to quickly adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Flix is committed to reducing its carbon footprint and promoting sustainable travel practices
- Innovation: The company encourages creativity, experimentation, and continuous improvement
- Collaboration: Flix fosters a culture of teamwork and cross-functional collaboration
- Customer-centricity: The company prioritizes the needs and preferences of its customers
Work Style:
- Dynamic and fast-paced: The company operates in a rapidly changing industry and requires employees to be adaptable and proactive
- Data-driven: Decisions are based on data analysis and insights
- Results-oriented: The company focuses on achieving measurable outcomes and continuous improvement
- Global and multicultural: Flix has a diverse workforce and operates in multiple countries, requiring employees to be culturally sensitive and adaptable
Self-Assessment Questions:
- How do your personal values align with Flix's commitment to sustainability and innovation?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this change, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Flix values employees who are proactive, adaptable, and results-oriented. Candidates should be prepared to demonstrate their alignment with the company's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong time management and prioritization skills
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel to attend industry events or meet with clients and partners
- The company's focus on sustainability and innovation may require employees to stay up-to-date with the latest trends and technologies in the industry
ASSUMPTION: The ideal candidate will be proactive, adaptable, and eager to take on new challenges in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Growth Manager position, but with a specific focus on paid advertising and user acquisition for mobile apps
- Compared to other marketing roles, this position requires a higher level of technical expertise in paid advertising platforms and analytics tools
- Career paths for this role may include progression to senior marketing roles within the company or transitioning to other areas of the business, such as product management or business development
ASSUMPTION: This role offers a unique opportunity to gain expertise in mobile app marketing and user acquisition, with potential for career growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for a new mobile app launch
- Optimizing campaigns to improve cost-per-install (CPI) and return on ad spend (ROAS) for an existing mobile app
- Conducting A/B testing to identify high-performing ad creatives and targeting strategies
- Analyzing user data to segment audiences and improve campaign performance
- Collaborating with cross-functional teams to integrate user acquisition campaigns with other marketing channels and product features
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in each area.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to sustainability and how this role contributes to that mission?
- How does the marketing team collaborate with other departments, such as product and CRM, to ensure a seamless user experience?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the mobile app marketing team in the next 12 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Flix's business model and industry trends to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
