📌 Core Information
🔹 Job Title: App Marketing Manager (m/f/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote 19 days/month, Office 1 day/month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive user acquisition, engagement, and retention for Redcare’s mobile app.
- Managing paid media campaigns across various platforms to reach business goals like increasing new and retain app users.
- Optimizing app store presence to leverage organic traffic potential.
- Implementing app tracking and routing mechanisms to analyze and optimize app marketing user journeys.
- Identifying growth opportunities through app marketing tests and creating targeted initiatives to attract new users and engage them effectively.
- Collaborating with cross-functional teams to share app marketing expertise and organize IT requirement management for new app marketing features.
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong collaboration skills to succeed in driving app growth and user engagement.
📋 Key Responsibilities
✅ Paid Media Campaign Management: Manage, analyze, and optimize paid media app campaigns across platforms such as Google Ads, Apple Search Ads, Meta, TikTok, or DSPs to reach business goals like increasing new and retain app users.
✅ App Store Optimization: Enhance the app’s store presence by optimizing visuals and descriptions to fully leverage organic traffic potential.
✅ Tracking and Routing: Implement app tracking and routing mechanisms (with MMPs) to analyze and optimize app marketing user journeys across different digital marketing channels.
✅ Growth Initiatives: Identify growth opportunities through app marketing tests for the Redcare app and create targeted initiatives to attract new users and engage them effectively.
✅ Cross-functional Collaboration: Work closely with the IT and other marketing teams to share app marketing expertise and organize the IT requirement management for new app marketing features.
ASSUMPTION: This role involves a mix of independent work and close collaboration with various teams to achieve app marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 2 years of professional experience in app marketing with a track record of driving user acquisition and engagement.
Required Skills:
- Proven experience with advertising platforms such as Google Ads, Apple Search Ads, Meta, and DSPs.
- Familiarity with Mobile Measurement Partners (MMPs) like Adjust or AppsFlyer.
- Strong testing mindset to evaluate and execute tests to discover new app marketing growth opportunities.
- Autonomous and collaborative work style with a proactive and self-motivated work ethic.
- Fluency in English and German.
- Flexibility to work remotely and meet in the Berlin office at least once a month.
Preferred Skills:
- Experience with App Store Optimization.
- Knowledge of the e-pharmacy industry.
ASSUMPTION: Candidates with a strong background in app marketing, a data-driven approach, and excellent communication skills will thrive in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and performance).
Benefits:
- Work from home: Arrange the place you work from individually, even for up to 20 days a year anywhere in the EU.
- Redcare events: Creative team events and regularly scheduled parties to promote team-building and celebrate successes.
- Kindergarten grant: €100 per month for employees who pay for childcare in kindergarten.
- Mental health: Quick and professional help from psychologists of Likeminded for employees feeling overwhelmed in private or professional life.
- Personal development: Internal and external training opportunities to support career growth.
- Mobility: Fully costed Deutschland Ticket for employees' commute.
- Sports & health: Membership (M) package at Urban Sports Club for various sports offers tailored to employees' interests.
Working Hours: Full-time (40 hours/week) with flexible working hours and the option to work remotely for 19 days per month.
ASSUMPTION: The salary range provided is an estimate based on industry standards for app marketing managers with 2-5 years of experience in Germany. Final compensation will depend on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Redcare Pharmacy operates in the e-pharmacy sector, focusing on providing a wide range of pharmaceutical products and healthcare services through its online platform and mobile app.
Company Size: Redcare Pharmacy has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration within a large organization.
Founded: 2001 (as Shop Apotheke Europe; rebranded to Redcare Pharmacy in 2022)
Company Description:
- Redcare Pharmacy is Europe's leading one-stop pharmacy, offering a wide range of pharmaceutical products, prescription medications, and healthcare services through its online platform and mobile app.
- The company is committed to providing exceptional customer care and ensuring that "every human has their health."
- Redcare Pharmacy fosters an inclusive and diverse workplace, welcoming applications from all qualified individuals.
Company Specialties:
- Pharma
- Care
- E-Commerce
- and Health
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy's large employee base and diverse range of products and services create a dynamic work environment with numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for experienced app marketing professionals looking to take on more responsibility and drive app growth in a large organization.
Reporting Structure: The App Marketing Manager reports directly to the Head of App Marketing and works closely with cross-functional teams, including IT, marketing, and product management.
Work Arrangement: This is a hybrid role with a flexible work arrangement, allowing employees to work remotely for 19 days per month and meet in the Berlin office once a month.
Growth Opportunities:
- As Redcare Pharmacy continues to grow, there may be opportunities for the App Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company offers internal and external training opportunities to support career development.
- Working in a large organization provides ample opportunities for networking and collaboration with colleagues from various departments.
ASSUMPTION: The flexible work arrangement and growth opportunities make this role an attractive option for app marketing professionals seeking to advance their careers in a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: Redcare Pharmacy's Berlin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Brückenstraße 5a, 10179 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a wide range of cultural attractions, including museums, galleries, and historical sites.
- Berlin has an extensive public transportation system, making it easy to commute to and from the office.
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work remotely for 19 days per month.
ASSUMPTION: The modern office environment and flexible work arrangement create a supportive and productive work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical interview with the Head of App Marketing
- On-site interview with the App Marketing team
- Final decision and job offer
Key Assessment Areas:
- App marketing expertise and experience
- Data-driven decision-making skills
- Collaboration and communication skills
- Cultural fit with Redcare Pharmacy's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant app marketing experience and skills.
- Be prepared to discuss specific app marketing campaigns you've managed and their outcomes.
- Demonstrate your understanding of Redcare Pharmacy's business and the e-pharmacy industry.
- Showcase your ability to work collaboratively and adapt to a dynamic work environment.
ATS Keywords: App Marketing, User Acquisition, App Engagement, Paid Media Campaign Management, App Store Optimization, Tracking and Routing, Growth Initiatives, Cross-functional Collaboration, Advertising Platforms, Mobile Measurement Partners, Testing Mindset, Autonomous Work Style, Collaborative Work Style, English Proficiency, German Skills, Flexibility
ASSUMPTION: Applicants who tailor their application materials to highlight their relevant experience and skills, and who demonstrate a strong understanding of Redcare Pharmacy's business and the e-pharmacy industry, will have the best chance of success in the application process.
🛠️ Tools & Technologies
- Advertising platforms: Google Ads, Apple Search Ads, Meta, TikTok, DSPs
- Mobile Measurement Partners (MMPs): Adjust, AppsFlyer
- App analytics tools: App Annie, AppFollow, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize app marketing campaigns and track app performance.
👔 Cultural Fit Considerations
Company Values:
- Care: Redcare Pharmacy puts care at the heart of everything it does, guiding people through their health to help turn bad days into better ones.
- Innovation: The company is committed to driving innovation in the e-pharmacy sector and continually improving its products and services.
- Collaboration: Redcare Pharmacy fosters a collaborative work environment, encouraging employees to work together to achieve common goals.
Work Style:
- Data-driven: The company uses data to inform decision-making and drive app growth.
- Dynamic: Redcare Pharmacy operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Collaborative: The company values open communication and collaboration across departments and teams.
Self-Assessment Questions:
- Do you share Redcare Pharmacy's commitment to putting care at the heart of everything it does?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Applicants who align with Redcare Pharmacy's values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously may require strong organizational skills and time management.
- Working in a large organization may present challenges in terms of communication and collaboration across departments.
- The e-pharmacy industry is subject to regulatory changes and competitive pressures, which may require the App Marketing Manager to adapt quickly to new circumstances.
- Berlin's high cost of living may present financial challenges for some applicants.
ASSUMPTION: Applicants who are organized, adaptable, and comfortable working in a dynamic, collaborative environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- App Marketing Manager vs. Growth Marketing Manager: Both roles focus on driving user acquisition and engagement, but the App Marketing Manager role is more specifically focused on app marketing channels and strategies.
- Industry-specific context: Redcare Pharmacy operates in the e-pharmacy sector, which has unique regulatory and competitive considerations compared to other industries.
- Career path comparison: The App Marketing Manager role can serve as a stepping stone to more senior marketing roles, such as Head of App Marketing or Director of Marketing.
ASSUMPTION: Applicants should consider their career goals and the unique aspects of the e-pharmacy industry when comparing this role to similar positions in other industries.
📝 Sample Projects
- Developing and executing a targeted user acquisition campaign to drive app installs and registrations in a specific geographic region.
- Optimizing app store listings and visuals to improve organic traffic and increase app store conversion rates.
- Implementing and analyzing app tracking and routing mechanisms to identify and optimize app marketing user journeys across different digital marketing channels.
ASSUMPTION: These sample projects illustrate the types of initiatives the App Marketing Manager may be responsible for driving to achieve app growth and user engagement goals.
❓ Key Questions to Ask During Interview
- Can you describe the current app marketing strategy and how this role fits into its execution?
- How does the App Marketing team collaborate with other departments, such as IT and product management?
- What are the biggest challenges facing the app marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the App Marketing team and Redcare Pharmacy more broadly?
- How does Redcare Pharmacy support work-life balance for its employees?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about whether this opportunity is the right fit for their career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant app marketing experience and skills.
- Prepare for the technical interview by brushing up on your knowledge of advertising platforms, mobile measurement partners, and app analytics tools.
- Research Redcare Pharmacy's business and the e-pharmacy industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
