1. Developing and leading the marketing strategy for the Myprotein app, focusing on acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
2. Planning and executing integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
3. Collaborating closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimize app performance, and identify new growth opportunities.
4. Utilizing app performance data and analytics to measure campaign effectiveness, user behavior, and engagement, continuously optimizing strategies for maximum ROI.
5. Developing and managing lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead cross-functional teams. Experience in mobile app marketing and a deep understanding of the mobile marketing ecosystem are essential.
📋 Key Responsibilities
✅ Marketing Strategy & Planning:
- Develop and lead the marketing strategy for the Myprotein app, focusing on acquisition, retention, and engagement initiatives.
- Collaborate with internal teams to ensure alignment on key objectives and optimize app performance.
✅ Campaign Development & Execution:
- Plan and execute integrated marketing campaigns across various channels to drive app growth and enhance customer experience.
- Continuously optimize campaigns based on performance data and analytics.
✅ Cross-Functional Collaboration:
- Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimize app performance, and identify new growth opportunities.
✅ Data-Driven Decisions & Performance Monitoring:
- Utilize app performance data and analytics to measure campaign effectiveness, user behavior, and engagement.
- Continuously optimize strategies for maximum ROI and monitor key performance metrics for app marketing efforts.
✅ User Engagement & Retention:
- Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
ASSUMPTION: The ideal candidate will have proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing. Strong analytical skills and the ability to lead cross-functional teams are also required.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing.
Required Skills:
- Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimization (ASO), and app monetisation.
- Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.
- Ability to lead cross-functional teams and manage multiple projects with competing deadlines.
- Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
- Experience in using marketing tools, platforms, and analytics (e.g., Google Analytics, Apptweak, Tableau, and mobile attribution platforms like AppsFlyer) to drive app performance.
- Familiarity with app performance KPIs and user segmentation strategies.
Preferred Qualifications:
- 3+ years of experience in marketing, with experience in mobile app marketing being highly desirable.
- Experience working in e-commerce, fitness, or nutrition brands is a plus.
💰 Compensation & Benefits
Salary Range: £40,000 - £55,000 per annum (based on experience and industry standards for a role of this level and location)
Benefits:
- Career Development:
- Access bespoke development programmes designed and developed by our in-house L&D team.
- Continued development through our upskilling programme delivered in partnership with an industry-leading training provider.
- Enhanced Leave:
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Wellbeing Support:
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final salary offer will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
Company Context
Industry: Retail, specifically focused on online sports nutrition and wellness products.
Company Size: Medium (1,001-5,000 employees)
Founded: 2012
Company Description: THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
Company Specialties: Retail, Online, Market Place, Clothing, Data, Wellbeing, Sports Nutrition, Brand Building, Beauty, and Ecommerce
Company Website: [www.thg.com](http://www.thg.com)
Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications.
Reporting Structure: This role reports directly to the Head of Paid Media.
Work Arrangement: On-site, full-time, with a 40-hour workweek. The role may require occasional flexibility to work outside of standard business hours to support campaign launches or address critical issues.
Growth Opportunities:
- Potential career progression within the marketing team or broader THG group.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Exposure to a wide range of marketing channels and tactics, allowing for continuous learning and skill development.
ASSUMPTION: The specific career path and growth opportunities for this role may vary depending on the candidate's skills, experience, and individual goals.
Location & Work Environment
Office Type: On-site, with a modern, collaborative workspace designed to foster innovation and creativity.
Geographic Context:
- Manchester, UK, is a vibrant, multicultural city with a rich history and a thriving digital and tech industry.
- The office is located in Altrincham, a suburb of Manchester, with easy access to public transportation and nearby amenities.
Work Schedule: Standard office hours, with flexibility to work remotely when needed or to support work-life balance.
ASSUMPTION: The specific work arrangement and schedule for this role may be subject to change based on business needs and the candidate's preferences.
Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-person or virtual interview with the hiring manager and relevant stakeholders.
4. Final interview with the Head of Paid Media or another senior leader.
Key Assessment Areas:
1. Strategic thinking and marketing expertise, with a focus on mobile app marketing.
2. Analytical skills and data-driven decision-making abilities.
3. Leadership and team management capabilities.
4. Cultural fit and alignment with THG's values and work environment.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the mobile marketing ecosystem and your ability to drive app growth and engagement.
3. Demonstrate your familiarity with relevant marketing tools, platforms, and analytics.
4. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
ATS Keywords: Mobile app marketing, user acquisition, in-app engagement, app store optimization (ASO), app monetisation, campaign management, data analysis, cross-functional collaboration, leadership, strategic thinking, digital marketing, ecommerce, fitness industry, nutrition industry, retail industry.
ASSUMPTION: The interview process and assessment criteria for this role may vary based on the specific needs of the business and the candidate's qualifications.
