Area Growth Manager

📌 Core Information

🔹 Job Title: Area Growth Manager

🔹 Company: Aliaxis

🔹 Location: Nagpur, India

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing sales of Ashirvad’s products in a defined geographic area
• Ensuring consistent, profitable growth in sales revenues
• Planning, deploying, and managing sales personnel
• Developing strategies to maximize sales and earnings
• Collaborating with regional heads to develop sales strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the local market.

📋 Key Responsibilities

✅ Sales Planning and Reporting: Accurately forecast annual, quarterly, and monthly revenue streams. Collaborate with regional heads to develop sales strategies. Monitor area sales, analyze variances, and develop area-specific sales action plans.

✅ Sales Execution: Perform sales activities for major accounts and negotiate sales price and discounts. Map retail outlets and allocate them to the sales team. Create beat plans for territory growth executives (TGEs) and territory growth managers (TGMs). Liaise with major accounts and support project sales by establishing contact with local developers and industry bodies.

✅ Market Intelligence and Analysis: Gather market and competitor intelligence. Evaluate market trends and provide updates to regional heads with recommendations.

✅ Activations & Launches: Provide inputs to the regional branding execution manager for branding initiatives. Implement area-specific trade promotional activities and ensure maximum visibility through marketing and promotion activities.

✅ Resource Management and Development: Recruit, direct, organize, and motivate the sales team. Educate and train the sales team in various aspects of sales and business.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 8+ years in sales and marketing roles

Required Skills:

• Problem-solving and analytical skills
• Ability to motivate and lead the sales team
• Experience in developing marketing and sales strategies
• Excellent oral and written communication and presentation skills
• Ability to build relationships
• Influencing and negotiation ability

Preferred Skills:

• Fluency in English and local languages

ASSUMPTION: Strong communication skills and the ability to work well with others are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a similar role with 10+ years of experience)

Benefits:

• Medical insurance
• Retirement benefits
• Performance-based incentives

Working Hours: Full-time (40 hours per week) with flexible working hours based on business needs

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: 1,001-5,000 employees

Founded: 1992

Company Description:

• Honesty, fairness, integrity, and a customer-first culture
• Embracing long-term thinking and innovation
• Building a team with people who believe in and live the company values

Company Specialties:

• Plastics Manufacturing
• Sales & Service
• Logistics

Company Website: http://www.ipexna.com

ASSUMPTION: Aliaxis is a subsidiary of IPEX, which follows a customer-first culture and values long-term thinking.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Regional Head

Work Arrangement: On-site, with occasional travel to meet clients and attend industry events

Growth Opportunities:

• Potential to grow into a regional or national role
• Opportunities to work on high-profile projects
• Chance to develop leadership skills by managing and mentoring the sales team

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Nagpur, India

Geographic Context:

• Nagpur is a major city in central India, with a population of over 2.5 million
• The city is an important commercial and political center, with a growing economy
• Nagpur is well-connected by air, rail, and road, making it easy to travel for business

Work Schedule: Monday to Friday, with flexible working hours based on business needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on results and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Telephonic or video interview with the HR department
• Face-to-face interview with the hiring manager and regional head
• Background check and offer

Key Assessment Areas:

• Sales and marketing skills
• Leadership and team management skills
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your sales and marketing experience, with a focus on achievements and results
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership skills

ATS Keywords: Sales management, market analysis, strategic planning, team leadership, negotiation, communication, problem-solving, analytical skills, relationship building, sales strategy development, training and development, performance management, project sales, branding initiatives, customer engagement, Microsoft Office Suite

ASSUMPTION: The interview process is thorough and competitive, with a strong focus on finding the best fit for the company and role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Salesforce or other CRM platforms
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies used in this role are standard for the industry and easy to learn for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Honesty
• Fairness
• Integrity
• Customer-first mindset

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on customer satisfaction
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong customer focus and a commitment to delivering excellent customer service?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have strong leadership and team management skills, with the ability to motivate and inspire others?

ASSUMPTION: Candidates who align with the company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a large sales territory with a diverse customer base
• Developing and implementing effective sales strategies in a competitive market
• Balancing the demands of managing a sales team with the need to maintain strong customer relationships
• Adapting to changes in the market and responding to new opportunities and challenges

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Regional Sales Manager or National Sales Manager, but with a focus on a specific geographic area
• Unlike some other sales roles, this position requires a strong focus on market analysis and strategic planning
• Career progression in this role could lead to a regional or national role, or a move into sales management or executive leadership

ASSUMPTION: This role offers a unique combination of sales, marketing, and strategic planning responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a successful sales strategy for a new product launch
• Managing a team of sales representatives to achieve quarterly and annual sales targets
• Conducting market research and analysis to identify new sales opportunities and trends

ASSUMPTION: These projects are representative of the types of responsibilities and challenges faced in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the sales team in this region?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, with a focus on achievements and results
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership skills
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.