📌 Core Information
🔹 Job Title: Regional Marketing Leader
🔹 Company: Administración Corporativa YRI, S. De R.L. De C.V.
🔹 Location: Cuajimalpa de Morelos, CDMX, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a business partner for operations to ensure the correct implementation of marketing strategies
- Generating leads and supervising marketing initiatives to impact customer service experiences positively
- Visiting restaurants and identifying areas of opportunity
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, as well as strong analytical and strategic thinking skills to develop and execute effective marketing strategies.
📋 Key Responsibilities
✅ Act as a business partner for operations to ensure the correct implementation of marketing strategies
✅ Generate leads and supervise marketing initiatives to impact customer service experiences positively
✅ Visit restaurants and identify areas of opportunity
✅ Collaborate with cross-functional teams to achieve business objectives
✅ Communicate objectives and initiatives to restaurant teams and provide feedback on results
ASSUMPTION: This role requires a strong focus on results, negotiation skills, analytical thinking, and strategic planning to drive business growth and improve customer experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Administration, or a related field
Experience: At least 2 years of experience in marketing roles, with a focus on advertising campaigns, promotions, and sales
Required Skills:
- Proven experience in trade marketing, advertising campaigns, and promotional activities
- Strong analytical skills and strategic thinking
- Intermediate to advanced proficiency in Excel
- Proficiency in English (medium to advanced level)
Preferred Skills:
- Experience in the food and beverage industry
- Familiarity with the local market and consumer behavior
ASSUMPTION: Candidates with experience in the food and beverage industry and a strong understanding of local market trends may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not specified, but based on industry standards for a Regional Marketing Leader with 2-5 years of experience in Mexico, the estimated salary range is MXN 60,000 - 90,000 per year.
Benefits:
- Attractive salary
- Superior benefits
- Company car and gas support
- Exceptional organizational culture
- Fun and dynamic work environment
- Growth opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fast food and restaurant industry, with a focus on marketing and customer experience
Company Size: Small (1-50 employees)
Founded: The company was founded in 1963 and has since grown to become one of the largest fast food chains in Mexico
Company Description:
- Premium Restaurant Brands with over 500 restaurants across Mexico, specializing in the Kentucky Fried Chicken brand
- Focused on providing high-quality food and exceptional customer service
- Committed to fostering a positive and inclusive work environment
Company Specialties:
- Fast food and restaurant industry
- Marketing and customer experience
- Brand management
Company Website: KFC Mexico
ASSUMPTION: As a well-established company in the fast food industry, Administration Corporativa YRI, S. De R.L. De C.V. offers a stable and supportive work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works closely with the Operations and Sales teams
Work Arrangement: On-site, with a significant portion of time spent in restaurants
Growth Opportunities:
- Potential career progression to senior marketing roles within the company
- Opportunities to gain experience in various aspects of marketing and operations
- Possibility to work on high-impact projects and initiatives
ASSUMPTION: This role offers a unique opportunity to gain experience in both marketing and operations, providing a strong foundation for a successful career in the fast food industry.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote work options for certain tasks)
Office Location(s): Cuajimalpa de Morelos, CDMX, Mexico
Geographic Context:
- Cuajimalpa de Morelos is a suburban area in the western part of Mexico City, with easy access to major highways and public transportation
- The region is known for its vibrant food and beverage industry, with numerous restaurants and retail outlets
- The cost of living in this area is generally lower than in central Mexico City
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate restaurant visits and events
ASSUMPTION: The location of this role allows for easy access to a wide range of restaurants and retail outlets, providing ample opportunities for networking and collaboration with industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Marketing and advertising campaign management
- Promotional activities and event planning
- Sales and customer service skills
- Analytical and strategic thinking
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare examples of successful marketing campaigns and their impact on customer engagement and sales
- Demonstrate your understanding of the local market and consumer behavior in your cover letter
- Be prepared to discuss your approach to identifying areas of opportunity in restaurants and developing targeted marketing strategies
- Show enthusiasm for the role and the company's mission and values
ATS Keywords: Marketing, Trade Marketing, Advertising Campaigns, Promotions, Sales, Media, Commercial Alliances, Analytical Skills, Strategic Thinking, Customer Service, Brand Ambassador, Execution, Communication, Opportunity Identification, Excel, English
ASSUMPTION: As a well-established company in the fast food industry, Administration Corporativa YRI, S. De R.L. De C.V. values candidates with relevant marketing experience and a strong understanding of the local market and consumer behavior.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Social media platforms (Facebook, Instagram, Twitter)
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing campaign development, execution, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
- Fun and dynamic work environment
Work Style:
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team
- Focus on customer service and satisfaction
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns and their impact on customer engagement and sales?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on customer service?
- Do you have experience working with cross-functional teams to achieve business objectives?
- Are you able to identify areas of opportunity and develop targeted marketing strategies to address them?
- Do you have a strong understanding of the local market and consumer behavior?
ASSUMPTION: Candidates who align with the company's values and work style, and can demonstrate a strong understanding of the local market and consumer behavior, will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a strong focus on customer service may be challenging for candidates who prefer a more structured or predictable work environment
- Identifying areas of opportunity and developing targeted marketing strategies may require extensive travel and on-site visits to restaurants
- The role may require working non-standard hours to accommodate restaurant operations and events
- Candidates may face competition from other marketing professionals with relevant experience in the fast food industry
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Regional Marketing Leader: The primary difference between these roles is the level of responsibility and the size of the team they manage. A Regional Marketing Manager typically oversees a larger team and has more strategic decision-making authority than a Regional Marketing Leader.
- Industry-specific context: The fast food industry is highly competitive, with a strong focus on customer experience and brand differentiation. Candidates with experience in this industry may have a competitive advantage in this role.
- Career path comparison: This role offers a unique opportunity to gain experience in both marketing and operations, providing a strong foundation for a successful career in the fast food industry.
ASSUMPTION: Candidates with experience in the fast food industry and a strong understanding of local market trends may have a competitive advantage in this role.
📝 Sample Projects
- Developing and executing a successful advertising campaign for a new product launch, resulting in a 20% increase in sales within the first three months
- Identifying areas of opportunity in restaurant operations and developing targeted marketing strategies to address them, resulting in a 15% increase in customer satisfaction scores
- Collaborating with the sales team to develop and implement a promotional campaign that increased sales by 10% during the holiday season
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective marketing strategies, as well as their ability to collaborate with cross-functional teams to achieve business objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term marketing strategy?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to driving business growth and improving customer experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their impact on customer engagement and sales for your cover letter
- Demonstrate your understanding of the local market and consumer behavior in your cover letter
- Prepare for your interview by researching the company's marketing strategies and recent campaigns
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
