A
Full-time
On-site
Remote
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Leader

πŸ”Ή Company: AdministraciΓ³n Corporativa YRI, S. De R.L. De C.V.

πŸ”Ή Location: Cuajimalpa de Morelos, CDMX, Mexico

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as a business partner for operations to ensure the correct implementation of marketing strategies
  • Generating leads and supervising marketing initiatives to impact customer service experiences positively
  • Visiting restaurants and identifying areas of opportunity
  • Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, as well as strong analytical and strategic thinking skills to develop and execute effective marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Act as a business partner for operations to ensure the correct implementation of marketing strategies

βœ… Generate leads and supervise marketing initiatives to impact customer service experiences positively

βœ… Visit restaurants and identify areas of opportunity

βœ… Collaborate with cross-functional teams to achieve business objectives

βœ… Communicate objectives and initiatives to restaurant teams and provide feedback on results

ASSUMPTION: This role requires a strong focus on results, negotiation skills, analytical thinking, and strategic planning to drive business growth and improve customer experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Administration, or a related field

Experience: At least 2 years of experience in marketing roles, with a focus on advertising campaigns, promotions, and sales

Required Skills:

  • Proven experience in trade marketing, advertising campaigns, and promotional activities
  • Strong analytical skills and strategic thinking
  • Intermediate to advanced proficiency in Excel
  • Proficiency in English (medium to advanced level)

Preferred Skills:

  • Experience in the food and beverage industry
  • Familiarity with the local market and consumer behavior

ASSUMPTION: Candidates with experience in the food and beverage industry and a strong understanding of local market trends may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is not specified, but based on industry standards for a Regional Marketing Leader with 2-5 years of experience in Mexico, the estimated salary range is MXN 60,000 - 90,000 per year.

Benefits:

  • Attractive salary
  • Superior benefits
  • Company car and gas support
  • Exceptional organizational culture
  • Fun and dynamic work environment
  • Growth opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fast food and restaurant industry, with a focus on marketing and customer experience

Company Size: Small (1-50 employees)

Founded: The company was founded in 1963 and has since grown to become one of the largest fast food chains in Mexico

Company Description:

  • Premium Restaurant Brands with over 500 restaurants across Mexico, specializing in the Kentucky Fried Chicken brand
  • Focused on providing high-quality food and exceptional customer service
  • Committed to fostering a positive and inclusive work environment

Company Specialties:

  • Fast food and restaurant industry
  • Marketing and customer experience
  • Brand management

Company Website: KFC Mexico

ASSUMPTION: As a well-established company in the fast food industry, Administration Corporativa YRI, S. De R.L. De C.V. offers a stable and supportive work environment with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and works closely with the Operations and Sales teams

Work Arrangement: On-site, with a significant portion of time spent in restaurants

Growth Opportunities:

  • Potential career progression to senior marketing roles within the company
  • Opportunities to gain experience in various aspects of marketing and operations
  • Possibility to work on high-impact projects and initiatives

ASSUMPTION: This role offers a unique opportunity to gain experience in both marketing and operations, providing a strong foundation for a successful career in the fast food industry.

🌍 Location & Work Environment

Office Type: Hybrid (on-site with remote work options for certain tasks)

Office Location(s): Cuajimalpa de Morelos, CDMX, Mexico

Geographic Context:

  • Cuajimalpa de Morelos is a suburban area in the western part of Mexico City, with easy access to major highways and public transportation
  • The region is known for its vibrant food and beverage industry, with numerous restaurants and retail outlets
  • The cost of living in this area is generally lower than in central Mexico City

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate restaurant visits and events

ASSUMPTION: The location of this role allows for easy access to a wide range of restaurants and retail outlets, providing ample opportunities for networking and collaboration with industry professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the Marketing Director
  • Background check and offer

Key Assessment Areas:

  • Marketing and advertising campaign management
  • Promotional activities and event planning
  • Sales and customer service skills
  • Analytical and strategic thinking
  • Communication and presentation skills

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Prepare examples of successful marketing campaigns and their impact on customer engagement and sales
  • Demonstrate your understanding of the local market and consumer behavior in your cover letter
  • Be prepared to discuss your approach to identifying areas of opportunity in restaurants and developing targeted marketing strategies
  • Show enthusiasm for the role and the company's mission and values

ATS Keywords: Marketing, Trade Marketing, Advertising Campaigns, Promotions, Sales, Media, Commercial Alliances, Analytical Skills, Strategic Thinking, Customer Service, Brand Ambassador, Execution, Communication, Opportunity Identification, Excel, English

ASSUMPTION: As a well-established company in the fast food industry, Administration Corporativa YRI, S. De R.L. De C.V. values candidates with relevant marketing experience and a strong understanding of the local market and consumer behavior.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Social media platforms (Facebook, Instagram, Twitter)
  • Google Analytics
  • Adobe Creative Suite (Photoshop, Illustrator)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing campaign development, execution, and analysis.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Integrity and accountability
  • Fun and dynamic work environment

Work Style:

  • Results-driven and proactive
  • Adaptable and flexible
  • Strong communication and interpersonal skills
  • Ability to work independently and in a team
  • Focus on customer service and satisfaction

Self-Assessment Questions:

  • Do you have a proven track record of successful marketing campaigns and their impact on customer engagement and sales?
  • Are you comfortable working in a fast-paced, dynamic environment with a strong focus on customer service?
  • Do you have experience working with cross-functional teams to achieve business objectives?
  • Are you able to identify areas of opportunity and develop targeted marketing strategies to address them?
  • Do you have a strong understanding of the local market and consumer behavior?

ASSUMPTION: Candidates who align with the company's values and work style, and can demonstrate a strong understanding of the local market and consumer behavior, will be most successful in this role.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with a strong focus on customer service may be challenging for candidates who prefer a more structured or predictable work environment
  • Identifying areas of opportunity and developing targeted marketing strategies may require extensive travel and on-site visits to restaurants
  • The role may require working non-standard hours to accommodate restaurant operations and events
  • Candidates may face competition from other marketing professionals with relevant experience in the fast food industry

ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Regional Marketing Manager vs. Regional Marketing Leader: The primary difference between these roles is the level of responsibility and the size of the team they manage. A Regional Marketing Manager typically oversees a larger team and has more strategic decision-making authority than a Regional Marketing Leader.
  • Industry-specific context: The fast food industry is highly competitive, with a strong focus on customer experience and brand differentiation. Candidates with experience in this industry may have a competitive advantage in this role.
  • Career path comparison: This role offers a unique opportunity to gain experience in both marketing and operations, providing a strong foundation for a successful career in the fast food industry.

ASSUMPTION: Candidates with experience in the fast food industry and a strong understanding of local market trends may have a competitive advantage in this role.

πŸ“ Sample Projects

  • Developing and executing a successful advertising campaign for a new product launch, resulting in a 20% increase in sales within the first three months
  • Identifying areas of opportunity in restaurant operations and developing targeted marketing strategies to address them, resulting in a 15% increase in customer satisfaction scores
  • Collaborating with the sales team to develop and implement a promotional campaign that increased sales by 10% during the holiday season

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective marketing strategies, as well as their ability to collaborate with cross-functional teams to achieve business objectives.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the company's long-term marketing strategy?
  • What are the most significant challenges facing the marketing team currently, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to driving business growth and improving customer experiences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant marketing experience and achievements
  • Prepare examples of successful marketing campaigns and their impact on customer engagement and sales for your cover letter
  • Demonstrate your understanding of the local market and consumer behavior in your cover letter
  • Prepare for your interview by researching the company's marketing strategies and recent campaigns
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.