Area Sales Manager - Premium Beverage Brand - Atlanta, GA

📌 Core Information

🔹 Job Title: Area Sales Manager - Premium Beverage Brand - Atlanta, GA

🔹 Company: Green House

🔹 Location: Atlanta, GA

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth and building impactful relationships in the beverage industry
• Executing sales strategies across key retailer partners to boost brand presence and volume
• Managing local and key account execution, account relationship management, and distributor engagement
• Collaborating with cross-functional teams to achieve sales objectives
• Working in a dynamic, hybrid, and inclusive work environment with opportunities for growth and advancement

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication and presentation skills to effectively manage relationships with key accounts and distributor stakeholders.

📋 Key Responsibilities

✅ Local & Key Account Execution (60%):

• Focus on large format stores (e.g., Kroger, Walmart, Publix, HEB, Albertsons, and the like)
• Accelerate brand velocity by 200% above rest of market across 65 key accounts per market
• Secure new distribution points (PODs) and ensure product visibility by deploying branded POS and cold-space merchandising
• Gain new and increase existing brand facings, securing superior representation versus the competitive set
• Ensure all merchandising standards are satisfied within local & key accounts, including the application of coupons and building displays
• Implement incentive programs in partnership with the client team to boost retailer participation and brand affinity

ASSUMPION: This role requires a strong understanding of the beverage industry, competitive landscape, and retailer dynamics to effectively execute local and key account strategies.

✅ Account Relationship Management (20%):

• Develop and execute effective sales strategies in partnership with the distributor and brand sales team based on local market opportunity and insights gathered through execution of the role
• Respond to retailer inquiries, develop tailored sales strategies, and provide support to ensure smooth operations and increased product sell-through
• Monitor inventory levels and address replenishment needs to prevent out-of-stocks
• Implement incentive programs in partnership with the client team to boost retailer participation and brand affinity

ASSUMPION: Strong relationship-building skills and a customer-focused mentality are essential for success in this role.

✅ Distributor Engagement (10%):

• Manage wholesaler/distributor incentive programming
• Attend, participate, and contribute to general sales meetings (GSMs)
• Schedule and participate in market visits, ride-alongs, and spot appointments
• Secure weekly (or other) standing communication with relevant distribution stakeholders

ASSUMPION: Experience working with distributors and a solid understanding of distributor management are crucial for success in this role.

✅ Communication & Reporting (10%):

• Execute sales objectives with regular tracking and progress reports
• Submit all required reporting in a timely and complete fashion to designated program stakeholders
• Utilize Greenhouse CRM tools (Repsly) to record account calls and KPI activity in "real-time"
• Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as needed
• Collect and synthesize retailer feedback and share with the brand team

ASSUMPION: Strong analytical skills and attention to detail are required for effective communication and reporting in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Minimum 4 years of CPG/beverage products sales experience or similar account service within the off-premise channel required. Distributor management experience required.

Required Skills:

• Valid Driver’s License and ability to drive/travel through the designated market area
• Strong customer service, brand marketing, and negotiation skills
• Results-driven and customer-focused mentality with a collaborative attitude
• Adept at networking, selling, and interacting with diverse groups of people
• Excellent communication and presentation/public speaking skills
• Ability to be a passionate and enthusiastic brand ambassador for a leading premium sparkling beverage brand
• Strong business acumen, including Microsoft Office, Google Suite, and professional communication and presentation development

Preferred Skills:

• Fluency in Spanish
• Experience working with the specific beverage brand or similar premium beverage brands

ASSUMPTION: A strong cultural fit with the company's values and a willingness to work unconventional hours (early mornings and weekends) are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $65,000 annually

Benefits:

• Auto allowance: $500 monthly
• Communication allowance: $75 monthly
• Wellness benefit: $50 monthly
• Health insurance (medical, dental, and vision plans)
• Unlimited paid time off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2001

Company Description:

• Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity
• Unified by purpose, values, and their proprietary Cultiv8 process, they grow it forward! They believe that brands are built through the application of art and science, their creative ‘green’ and their strategic ‘house’
• A carefully constructed blend of individual creative thinking and strategic, commercially based rigor

Company Specialties:

• sales
• merchandising
• promotions
• and marketing

Company Website: www.wearegreenhouse.com

ASSUMPTION: Green House offers a dynamic, hybrid, and inclusive work environment where employees can grow both personally and professionally. Their focus on innovation and creativity makes them an attractive place to work for individuals looking to make a significant impact within globally recognized brands.

📊 Role Analysis

Career Level: Intermediate (2-5 years)

Reporting Structure: This role reports directly to the Hiring Manager and works closely with the distributor and brand sales teams

Work Arrangement: On-site, with a flexible work schedule that may include early mornings and weekends

Growth Opportunities:

• Advancement within the company as the brand grows and expands its market presence
• Potential career progression into management or leadership roles within the sales organization

ASSUMPTION: This role offers significant growth potential for the right candidate, as Green House continues to expand its client portfolio and market reach.

🌍 Location & Work Environment

Office Type: Green House has multiple office locations, with the primary office for this role being in Atlanta, GA

Office Location(s): 4100 Birch St, Suite 300, Newport Beach, California 92660, US; Miami, FL, US; New York, US

Geographic Context:

• Atlanta, GA, is the capital and most populous city in the state, with a diverse economy and a thriving cultural scene
• The city is home to several major corporations and offers numerous job opportunities in various industries
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with a flexible work schedule that may include early mornings and weekends

ASSUMPTION: The flexible work schedule allows employees to balance their personal and professional lives while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Complete the quick application today
• Video interview with the hiring manager (must be on camera) (45 min)
• Video interview with hiring panel (must be on camera) (45 min)

Key Assessment Areas:

• Sales and negotiation skills
• Relationship-building and communication skills
• Industry knowledge and understanding of the competitive landscape
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral interview questions that focus on your sales and relationship-building skills
• Research the company and the beverage industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Area Sales Manager, Premium Beverage Brand, Atlanta, GA, Sales Strategy, Key Account Management, Distributor Engagement, Retailer Relationships, Brand Marketing, Negotiation Skills, Customer Service, Brand Ambassador

ASSUMPTION: The interview process for this role is designed to assess the candidate's sales and relationship-building skills, as well as their cultural fit with the company. Being prepared and enthusiastic can help candidates make a strong impression during the interview process.

🛠️ Tools & Technologies

• Greenhouse CRM tools (Repsly)
• Microsoft Office Suite
• Google Suite
• Salesforce (or similar CRM platforms)

ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for success in this role, as they are essential for effective communication, reporting, and sales management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Creativity

Work Style:

• Dynamic and fast-paced
• Hybrid and inclusive work environment
• Focus on personal and professional growth
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• How do you align with the company's values of innovation and creativity?
• How do you handle working in a dynamic, hybrid work environment, and what aspects of this work style appeal to you?
• How do you ensure that you maintain a strong work-life balance, especially when working unconventional hours?

ASSUMPTION: Candidates who share Green House's values and are comfortable working in a dynamic, hybrid work environment with a focus on personal and professional growth are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing a large territory with a diverse set of key accounts and distributors
• Balancing the demands of the role with personal and family responsibilities
• Working in a competitive and dynamic beverage industry
• Adapting to changes in the market and consumer behavior

ASSUMPTION: The challenges listed above require strong time management, adaptability, and a customer-focused mentality to overcome successfully.

📈 Similar Roles Comparison

• This role differs from other sales manager positions in the beverage industry in its focus on a premium sparkling beverage brand and the requirement to manage key accounts and distributors
• The role requires a higher level of sales and negotiation skills, as well as a strong understanding of the competitive landscape
• Career progression in this role may lead to management or leadership positions within the sales organization, rather than moving into a different functional area

ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a sales strategy to increase brand velocity by 200% above the rest of the market in a specific territory
• Managing a team of sales representatives to achieve quarterly sales targets and improve market share
• Implementing a new incentive program to boost retailer participation and brand affinity

ASSUMPTION: The sample projects listed above provide a glimpse into the types of initiatives that successful candidates in this role may be expected to undertake.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What are the most challenging aspects of managing key accounts and distributors in this territory?
• How does the company measure the success of its sales strategies, and what metrics are most important to track?
• What opportunities are there for career growth and advancement within the sales organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral interview questions that focus on your sales and relationship-building skills
• Research the company and the beverage industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.