📌 Core Information
🔹 Job Title: Area Senior Brand Manager, Panadol - SEAT
🔹 Company: Haleon
🔹 Location: Jakarta, Indonesia (with remote work options for Indonesia, Malaysia, the Philippines, Thailand, or Vietnam)
🔹 Job Type: Full-time
🔹 Category: Brand Management, Consumer Health
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK (can be based in the home country of the selected candidate)
🚀 Job Overview
Key aspects of this role include:
- Growing the Panadol portfolio in the SEAT region at an area/regional capacity
- Building strategic alliances with category and local teams to drive strategic directions
- Implementing brand activation plans considering local regulations
- Prioritizing innovation pipelines to fulfill consumer and customer needs
- Collaborating with cross-functional teams to explore claim upgrades and deliver topline and bottom-line results
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple stakeholders and complex projects across diverse markets.
📋 Key Responsibilities
✅ Portfolio/Brand Development: Leverage category, consumer, and company growth drivers to assess and identify future sources of growth and develop innovation vision boards for long-term portfolio growth
✅ Global Innovation Stream: Co-work and influence global innovation streams and define timelines for rollout as the key design market
✅ Geo-Expansion Projects: Define and lead geo-expansion projects for the OTC SEAT business unit
✅ Category Strategies: Feed area input to category strategies and cascade category strategies and requirements to local operating companies
✅ Tailored Toolkits: Manage the complexity to grow the OTC business by considering different consumer insights, regulatory requirements, and HS development status in each market, and lead discussions with local operating companies to formulate impactful short-term and long-term vision boards
✅ Consumer Insights: Develop compelling consumer insights and apply them to the full marketing mix, including developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience, and packaging
✅ Brand Activation Strategy: Develop brand activation strategy and plans, and lead their implementation across multiple countries
✅ Portfolio, A&P Spends, and Business/Financial Objectives: Drive portfolio, A&P spends, and business/financial objectives across countries and categories
✅ In-Market Launches: Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, and different geographies
✅ Global Brand Identity: Drive consistent execution of global brand identity, brand heart, and visual brand language of the brand while ensuring high relevance and impact to local markets
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to influence decisions across multiple stakeholders and markets.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7 to 10 years of marketing experience, particularly in brand, portfolio, NPD, communication, and P&L management
Required Skills:
- Strong data and insight analysis to explore new insights and opportunities
- OTC experience (preferred)
- Regional leadership experience (preferred)
Preferred Skills:
- Knowledge base leadership – able to join multiple sources of data to get to meaningful insight and action
- Demonstrated ability to lead complex projects with multiple stakeholders with successful outcomes
- Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
- Experience leading new product development or successful innovation launches in market
- Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases
- Good business acumen, and using data to explore new opportunities or pre-empt competition
- Good understanding of Haleon global OTC strategy (preferred)
ASSUMPTION: This role requires a strong background in brand management, data analysis, and project management, with a preference for candidates with OTC and regional leadership experience.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD annually, depending on experience and location. This estimate is based on industry standards for senior brand management roles in the consumer health sector.
Benefits:
- Competitive benefits package
- Agile working culture with flexibility opportunities
- Diverse and inclusive work environment
Working Hours: Full-time position with standard working hours, but flexibility may be available based on individual needs and team requirements.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, location, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Health, Consumer Goods
Company Size: 10,001+ employees (global), with a matrix organization structure
Founded: 2022 (as Haleon; previously part of GlaxoSmithKline)
Company Description:
- Haleon is a world-leading consumer health company, shaped by all who join them
- They improve everyday health for billions of people through their category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum
- Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon is a global company with a strong focus on consumer health and a commitment to improving everyday health for billions of people worldwide.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Regional Brand Director for SEAT and may have indirect reports from local brand managers
Work Arrangement: Remote OK, with the option to be based in the home country of the selected candidate, which can be Indonesia, Malaysia, the Philippines, Thailand, or Vietnam
Growth Opportunities:
- Potential to grow into a regional leadership role or take on additional responsibilities as the business expands
- Opportunities to work on high-impact projects and drive strategic directions for the Panadol brand
- Chance to develop skills in global brand management, regional leadership, and cross-functional team collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and take on increased responsibilities as the business grows.
🌍 Location & Work Environment
Office Type: Haleon has offices in various locations across the SEAT region, including Jakarta, Kuala Lumpur, Bangkok, and Ho Chi Minh City
Office Location(s): Jakarta, Indonesia (with remote work options for Indonesia, Malaysia, the Philippines, Thailand, or Vietnam)
Geographic Context:
- The SEAT region is a diverse and dynamic market with unique consumer preferences and regulatory environments
- Candidates should be comfortable working in a remote or hybrid work environment and collaborating with teams across different time zones
- The role may require occasional travel to regional offices or other locations as needed
Work Schedule: Full-time position with standard working hours, but flexibility may be available based on individual needs and team requirements
ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with remote teams and stakeholders across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- Behavioral and technical interviews with hiring managers and stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and insight generation abilities
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Haleon's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Panadol brand and the consumer health industry
- Showcase your ability to manage complex projects and drive strategic directions
- Prepare examples of your past achievements in brand management, data analysis, and project management
- Follow up with the hiring team one week after submitting your application to express your interest in the role
ATS Keywords: Brand Management, Portfolio Development, Data Analysis, Consumer Insights, Innovation, Project Management, Strategic Thinking, Market Analysis, P&L Management, Regulatory Knowledge, Agility, Growth Mindset, Team Player
ASSUMPTION: Haleon's recruitment process is designed to assess candidates' strategic thinking, data analysis, leadership, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Consumer research and insights tools (e.g., SurveyMonkey, Qualtrics)
- Brand management tools (e.g., Brandfolder, Frontify)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management tools, and data analysis tools, as well as familiarity with consumer research and brand management tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Inclusive: We embrace diversity and foster an inclusive culture where everyone feels valued and respected
- Agile: We are adaptable and responsive to change, always learning and improving
Work Style:
- Collaborative: We work together across boundaries to achieve common goals
- Innovative: We challenge the status quo and continuously seek new and better ways of doing things
- Data-driven: We use data and insights to inform our decisions and drive our actions
Self-Assessment Questions:
- Do you have a proven track record of driving strategic directions and delivering results in a matrix organization?
- Are you comfortable working with diverse teams and stakeholders across different time zones and cultures?
- Do you have strong data analysis skills and the ability to translate insights into actionable strategies?
- Are you a self-starter with a growth mindset and a passion for learning and continuous improvement?
ASSUMPTION: Haleon values candidates who are patient-centric, inclusive, agile, collaborative, innovative, and data-driven, with a strong track record of driving strategic directions and delivering results in a matrix organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and complex projects across diverse markets
- Navigating different regulatory environments and consumer preferences in the SEAT region
- Balancing short-term and long-term vision boards and priorities
- Working effectively in a remote or hybrid work environment with teams across different time zones
ASSUMPTION: This role presents unique challenges and opportunities for candidates to develop their leadership, strategic thinking, and project management skills in a dynamic and diverse market.
📈 Similar Roles Comparison
- This role is similar to regional brand manager roles in consumer health or consumer goods companies, but with a focus on driving strategic directions and managing complex projects across diverse markets
- Compared to other regional brand manager roles, this position offers more responsibility and autonomy in driving strategic directions and managing cross-functional teams
- Career progression in this role could lead to regional leadership or global brand management positions within Haleon or other consumer health companies
ASSUMPTION: This role offers significant growth potential and unique challenges compared to other regional brand manager roles in the consumer health or consumer goods industries.
📝 Sample Projects
- Developing a comprehensive brand activation plan for the Panadol portfolio in the SEAT region, considering local regulations and consumer preferences
- Managing the launch of a new Panadol product or line extension in a key market, such as Indonesia or Vietnam
- Conducting a comprehensive consumer insights study to inform brand positioning and communication strategies for the Panadol brand in the SEAT region
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Area Senior Brand Manager role, focusing on brand activation, product launches, and consumer insights.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the Panadol brand in the SEAT region and how this role will address them?
- How does Haleon support the growth and development of its brand managers, and what opportunities are there for professional growth in this role?
- Can you provide an example of a successful brand activation campaign that Haleon has implemented in the SEAT region, and what made it successful?
- How does Haleon collaborate with local operating companies and stakeholders to drive strategic directions and implement brand activation plans?
- What is the most important quality or skill for someone to succeed in this role, and how have you seen it demonstrated in previous candidates?
ASSUMPTION: These key questions help candidates understand the strategic priorities, growth opportunities, and cultural fit for the Area Senior Brand Manager role at Haleon.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in brand management, data analysis, and project management
- Follow up with the hiring team one week after submitting your application to express your interest in the role
- Prepare for interviews by researching Haleon's company culture, values, and the consumer health industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
