📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing team in executing branding initiatives and campaigns
- Maintaining brand consistency across various platforms and materials
- Assisting in the creation of marketing collateral and presentations
- Conducting market research and competitive analysis
- Collaborating with design and content teams for cohesive messaging
- Tracking campaign performance and providing reports on key metrics
- Helping organize marketing events, product launches, and presentations
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on attention to detail and strong organizational abilities.
📋 Key Responsibilities
✅ Assist in the planning and execution of branding and marketing campaigns
✅ Coordinate and maintain brand guidelines across various platforms and materials
✅ Support the creation of marketing collateral such as presentations, brochures, and promotional materials
✅ Conduct market research and competitive analysis to support branding efforts
✅ Collaborate with the design and content teams to ensure cohesive messaging
✅ Track campaign performance and provide reports on key metrics
✅ Help organize marketing events, product launches, and presentations
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on project management and multitasking.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 1-2 years of experience in marketing, branding, or a similar role
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational and multitasking abilities
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
- Basic knowledge of branding principles and marketing concepts
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in a second language could provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 annually
Benefits:
- Opportunities for professional growth and career advancement
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Training and development programs
- Supportive and collaborative team environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is competitive for the role and location, with benefits that prioritize employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and redefine the art of storytelling in the PR and branding space
- Signal Tru Brand offers opportunities for professional growth, a supportive team environment, and a commitment to helping brands find their voice
Company Specialties:
- Management, Marketing, and Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation, creativity, and strategic thinking makes it an attractive employer for marketing professionals seeking a dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with opportunities for professional development
Growth Opportunities:
- Potential career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns
- Training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers a strong foundation for a marketing career, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- New Orleans offers a vibrant cultural scene, historic architecture, and a diverse food scene
- The city is known for its annual Mardi Gras celebrations and jazz music heritage
- New Orleans has a subtropical climate with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The New Orleans office provides a dynamic and engaging work environment, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the company's founders or senior leadership team
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Strong communication and presentation skills
- Attention to detail and organizational abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of branding campaigns or projects you've worked on in the past
- Research Signal Tru Brand's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing, Branding, Campaign Planning, Brand Guidelines, Market Research, Competitive Analysis, Marketing Collateral, Event Organization, Microsoft Office Suite, Team Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' creativity, communication skills, and organizational abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Project management software (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with marketing automation tools and project management software will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for storytelling and creativity
- Commitment to authenticity and strategic thinking
- Focus on innovation and thinking outside the box
Work Style:
- Collaborative and supportive team environment
- Focus on project management and multitasking
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you share Signal Tru Brand's commitment to authenticity and strategic thinking?
ASSUMPTION: Candidates who are passionate about storytelling, comfortable with multitasking, and aligned with Signal Tru Brand's values will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and campaigns
- Working collaboratively with diverse teams, including design and content teams
- Navigating the competitive job market for marketing roles in New Orleans
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on branding and campaign planning
- In the marketing industry, this role is typical for an entry-level to mid-level marketing professional
- Career paths from this role may include advancement to Marketing Manager, Brand Manager, or similar positions
ASSUMPTION: This role is well-suited for marketing professionals seeking to gain experience in branding and campaign planning, with opportunities for career advancement within the company.
📝 Sample Projects
- Developing and executing a branding campaign for a new product launch
- Conducting market research and competitive analysis to inform marketing strategies
- Creating marketing collateral, such as presentations and promotional materials, for an upcoming event
ASSUMPTION: These sample projects reflect the key responsibilities of the Marketing - Branding Assistant role and provide insight into the types of tasks candidates can expect to perform.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments, such as design and content teams?
- What opportunities are there for professional growth and development within the company?
- How does Signal Tru Brand support work-life balance for its employees?
- Can you provide an example of a successful branding campaign the company has worked on recently?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for the Marketing - Branding Assistant role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of branding campaigns or projects you've worked on in the past
- Research Signal Tru Brand's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
