📌 Core Information
🔹 Job Title: Interactive Brand Designer
🔹 Company: Hightouch
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: May 31, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and developing responsive web experiences
- Building and maintaining a design system
- Creating rapid prototypes and iterating based on feedback
- Collaborating with cross-functional teams for brand consistency
ASSUMPTION: This role requires a strong background in web design and a solid understanding of brand design principles to create engaging digital experiences that align with Hightouch's brand story.
📋 Key Responsibilities
✅ Design and develop responsive web experiences while maintaining brand consistency, user experience, and accessibility standards
✅ Build and maintain a component-based design system to streamline content updates
✅ Develop rapid prototypes to communicate design concepts and iterate quickly based on feedback
✅ Translate technical concepts into visually compelling narratives and assets across multiple touchpoints
✅ Collaborate with cross-functional teams to ensure a cohesive and consistent brand story across all platforms
✅ Take ownership of a variety of projects, ranging from web pages to digital ad campaigns
✅ Stay at the forefront of web design trends, continuously bringing fresh, creative ideas to elevate Hightouch's brand
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring a designer who can balance aesthetics with functionality and accessibility.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Graphic Design, or a related field (or equivalent experience)
Experience: 4+ years as a web or interactive designer at a studio or in-house setting, with a focus on B2B data products
Required Skills:
- Proficient in Figma and Adobe Creative Suite
- Strong grasp of layout, color theory, and typography
- Ability to apply design principles across a variety of assets
- Excellent communication and collaboration skills
- Curious mindset with a growth-oriented approach
Preferred Skills:
- Experience with B2B data products
- Familiarity with accessibility standards and best practices
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: While a degree in design is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $90,000 - $140,000 per year (based on industry standards for a mid-level web designer in San Francisco)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Flexible work hours and remote-friendly environment
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level web designer in San Francisco. Actual compensation may vary based on experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2021
Company Description:
- Hightouch is a data and AI platform for marketing and personalization
- Their mission is to empower everyone to take action on their data
- They enable businesses to sync data from various sources to operational systems and SaaS tools
Company Specialties:
- Reverse ETL platform
- Data activation
- Marketing performance improvement
Company Website: http://www.hightouch.com
ASSUMPTION: Hightouch is a fast-growing startup with a focus on data-driven marketing and personalization. They value strong communication, a growth mindset, and efficient execution.
📊 Role Analysis
Career Level: Mid-level to senior designer
Reporting Structure: Reports directly to the Head of Design
Work Arrangement: Remote-friendly, with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on various projects and touchpoints
- Chance to shape the company's brand and culture
ASSUMPTION: This role offers a unique opportunity to join a growing startup and make a significant impact on the company's brand and success.
🌍 Location & Work Environment
Office Type: Remote-friendly with an office in San Francisco
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant design community
- The city offers a diverse range of cultural attractions and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: While the role is remote-friendly, there may be occasional on-site requirements for collaboration and team-building purposes.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Design challenge or case study presentation
- Final interview with the design team
Key Assessment Areas:
- Design skills and portfolio
- Communication and collaboration skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills
- Prepare a case study or design challenge that demonstrates your process and thinking
- Research Hightouch's brand and values to show your enthusiasm and alignment
- Be ready to discuss your design approach, tools, and any relevant industry trends
ATS Keywords: Web design, interactive design, responsive design, user experience, accessibility, design system, prototyping, collaboration, communication, creativity, Figma, Adobe Creative Suite, layout, color theory, typography, curiosity
ASSUMPTION: Hightouch uses an Applicant Tracking System (ATS) to screen and manage applications. Including relevant keywords in your resume and application materials can help you pass through the initial screening process.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- HTML, CSS, JavaScript (optional)
ASSUMPTION: Proficiency in Figma and Adobe Creative Suite is required, while knowledge of HTML, CSS, and JavaScript is a plus but not necessary.
👔 Cultural Fit Considerations
Company Values:
- Make a meaningful impact
- Approach challenges with first-principles thinking
- Move quickly with efficient execution
- Treat each other with compassion and kindness
Work Style:
- Strong communicators
- Growth mindset
- Motivated and persistent
- Kind and humble team players
Self-Assessment Questions:
- Do you have a strong portfolio that demonstrates your design skills and process?
- Can you articulate your design approach and decisions clearly and effectively?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to feedback?
- Do you align with Hightouch's company values and mission?
ASSUMPTION: Applicants should assess their fit with Hightouch's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Balancing multiple projects and priorities
- Keeping up with the fast-paced nature of a growing startup
- Collaborating effectively with remote team members
- Adapting to feedback and iterating on designs quickly
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Unlike traditional web design roles, this position requires a strong focus on brand design and storytelling
- Compared to other B2B data product design roles, this position places a greater emphasis on interactive and user-centered design
- Career progression may involve moving into a leadership role or specializing in a specific aspect of brand design
ASSUMPTION: Applicants should consider how this role differs from other web design or brand design positions and how it aligns with their career goals and interests.
📝 Sample Projects
- Redesigning Hightouch's website to improve user experience and reflect the brand's story
- Creating interactive data visualizations to communicate complex concepts effectively
- Designing a comprehensive design system to ensure consistency across all touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of balancing aesthetics with functionality and accessibility.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall design and marketing strategy for Hightouch?
- What are the biggest challenges facing the design team currently, and how can this role address them?
- How does Hightouch support the professional growth and development of its designers?
- What is the team's approach to collaboration and feedback, and how does it ensure a cohesive brand story?
- How does Hightouch measure the success of its design efforts, and what metrics are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills
- Prepare a case study or design challenge that demonstrates your process and thinking
- Research Hightouch's brand and values to show your enthusiasm and alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
