📌 Core Information
🔹 Job Title: Area Senior Brand Manager, Panadol - SEAT
🔹 Company: Haleon
🔹 Location: Jakarta, Kuala Lumpur, Ho Chi Minh City, Bangkok
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK (Indonesia, Malaysia, Philippines, Thailand, Vietnam)
🚀 Job Overview
Key aspects of this role include:
- Growing the Panadol brand portfolio in the SEAT region
- Implementing brand activation plans considering local regulations
- Prioritizing innovation pipelines to fulfill consumer and customer needs
- Collaborating with cross-functional teams to explore claim upgrades
- Driving strategic directions and delivering topline and bottom-line results
ASSUMPTION: This role requires a strategic mindset and the ability to manage multiple projects across diverse markets. The ideal candidate will have experience in OTC markets and be comfortable working in a matrix organization.
📋 Key Responsibilities
✅ Portfolio/Brand Development
- Leverage category, consumer, customer, and company growth drivers to identify future sources of growth
- Develop innovation vision boards for long-term portfolio growth
- Define and lead geo-expansion projects for the OTC SEAT business unit
- Feed area input to category strategies and requirements to local operating companies
- Tailor toolkits across diverse needs of SEAT markets
- Manage the complexity of growing the OTC business across different markets and regulatory requirements
- Develop compelling consumer insights and apply them to the full marketing mix
- Develop brand activation strategies and plans, and lead their implementation across multiple countries
- Drive portfolio, A&P spends, and business/financial objectives across countries and categories
- Lead delivery of in-market launches by working seamlessly across boundaries, functions, and matrix structures
- Drive consistent execution of global brand identity, brand heart, and visual brand language while ensuring high relevance and impact to local markets
ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with cross-functional teams, and a deep understanding of consumer insights and market trends.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 7 to 10 years of marketing experience
Required Skills:
- Brand, portfolio, NPD, communication, and P&L management
- Strong data and insight analysis skills
- OTC experience; regional leadership experience is a plus
Preferred Skills:
- Knowledge base leadership
- Ability to lead complex projects with multiple stakeholders
- Ability to lead within a matrix organization
- Experience in leading new product development or successful innovation launches
- Excellent written and oral communication skills
- Good business acumen and using data to explore new opportunities or pre-empt competition
- Good understanding of Haleon's global OTC strategy
ASSUMPTION: Candidates with experience in brand growth architecture, setting brand/variant roles and priorities, and building portfolios will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: Competitive salary package based on experience and location. Industry standard range for a senior brand manager role in the consumer health sector is $80,000 - $150,000 USD per year.
Benefits:
- Comprehensive health insurance
- Retirement savings plan with company match
- Generous time-off policies
- Employee discounts on Haleon products
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically consumer health
Company Size: 10,001+ employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 2022, with a rich history of over 170 years of trusted brands
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join them
- They improve everyday health for billions of people through their category-leading brands
- Haleon combines deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on better everyday health with humanity reflects their commitment to improving the lives of their customers and employees.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact on the company's success
Reporting Structure: This role reports directly to the Head of Marketing for the SEAT region and collaborates with local teams and cross-functional stakeholders
Work Arrangement: Remote OK, with the option to work from one of the regional offices in Indonesia, Malaysia, the Philippines, Thailand, or Vietnam
Growth Opportunities:
- Potential to progress to a regional marketing director role
- Chance to work on high-impact projects with significant business impact
- Opportunity to gain experience in a global, matrix organization
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with exposure to diverse markets and a broad range of responsibilities.
🌍 Location & Work Environment
Office Type: Haleon has regional offices in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, with the option to work remotely
Office Location(s): Jakarta, Kuala Lumpur, Ho Chi Minh City, Bangkok
Geographic Context:
- SEAT region includes Indonesia, Malaysia, the Philippines, Thailand, and Vietnam
- Each market has its unique consumer preferences, regulatory requirements, and competitive landscape
- Candidates should be comfortable working across diverse cultures and time zones
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Marketing for the SEAT region
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Consumer insights and market understanding
- Cultural fit and alignment with Haleon's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience in brand management, consumer insights, and project leadership
- Research Haleon's brand portfolio and understand the competitive landscape in the OTC market
ATS Keywords: Brand Management, Portfolio Management, Consumer Insights, OTC, SEAT, Regional Marketing, Strategic Thinking, Project Leadership, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, consumer insights, and ability to work effectively in a matrix organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Python)
- Project management tools (e.g., Asana, Trello, JIRA)
- Consumer insights platforms (e.g., Nielsen, Kantar, Euromonitor)
ASSUMPTION: Proficiency in data analysis tools and consumer insights platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and collaborative work environment
- Focus on delivering results and driving growth
Work Style:
- Agile and adaptable to changing market conditions
- Data-driven decision-making and continuous learning
- Collaborative and inclusive team culture
Self-Assessment Questions:
- Do you have a proven track record of driving strategic directions and delivering results in a matrix organization?
- Are you comfortable working across diverse cultures and time zones, and managing multiple projects simultaneously?
- Do you have a strong consumer focus and the ability to translate consumer insights into actionable marketing strategies?
ASSUMPTION: Haleon values candidates who are strategic thinkers, comfortable working in a matrix organization, and passionate about improving everyday health for consumers.
⚠️ Potential Challenges
- Managing multiple projects across diverse markets with varying regulatory requirements
- Balancing short-term priorities with long-term strategic goals
- Working effectively in a matrix organization with multiple stakeholders
- Adapting to changing market conditions and consumer preferences
ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with cross-functional teams, and a deep understanding of consumer insights and market trends.
📈 Similar Roles Comparison
- This role is similar to a regional brand manager role, but with a broader scope of responsibilities and a higher level of strategic influence
- Compared to other consumer health companies, Haleon offers a unique combination of deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
- Career progression in this role could lead to a regional marketing director position or other senior leadership roles within Haleon
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with exposure to diverse markets and a broad range of responsibilities.
📝 Sample Projects
- Developing a comprehensive brand activation plan for the Panadol portfolio in the SEAT region, considering local regulations and consumer preferences
- Leading a geo-expansion project for the OTC SEAT business unit, including market research, regulatory approval, and launch planning
- Collaborating with cross-functional teams to explore claim upgrades for the Panadol portfolio, driving topline and bottom-line results
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring strong project management skills and a deep understanding of consumer insights and market trends.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenge you've faced in a previous role and how you overcame it?
- How do you prioritize and manage multiple projects simultaneously, especially when they have varying deadlines and levels of importance?
- Can you provide an example of a time when you had to adapt to a significant change in the market or consumer preferences, and how you responded?
- How do you ensure that your marketing strategies are tailored to the unique needs and preferences of consumers in each market within the SEAT region?
- What steps do you take to build and maintain effective relationships with cross-functional teams and stakeholders, especially in a matrix organization?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic mindset, consumer insights, and ability to work effectively in a matrix organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience in brand management, consumer insights, and project leadership
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
