Area User Growth Associate

📌 Core Information

🔹 Job Title: Area User Growth Associate

🔹 Company: GoTo Group

🔹 Location: Makassar, Sulawesi Selatan, Indonesia

🔹 Job Type: Permanent

🔹 Category: Marketing & Sales

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing Gojek products through strategic marketing plans across various touch points
• Managing day-to-day marketing executional activities to deliver User Growth plans
• Ensuring accurate and timely completion of all marketing activities
• Collaborating with cross-functional teams and vendors to execute marketing strategies
• Working with data to develop and execute clear integrated strategies with excellent results

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on driving user growth through marketing efforts.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans for Gojek products across various touch points

✅ Manage day-to-day marketing executional activities to deliver User Growth plans

✅ Ensure all marketing activities are completed accurately, completely, and on time

✅ Externally supervise vendors/daily workers in executing merchant branding and POI domination

✅ Internally work with direct responsibility to deliver area executions and targets through events, exhibits, and other activities

✅ Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results

✅ Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications

ASSUMPTION: This role requires a mix of strategic thinking, hands-on execution, and strong project management skills to ensure successful delivery of marketing plans and activities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 2 years of working experience in Marketing/Sales, with exposure to a top global FMCG company being a plus

Required Skills:

• Strong analytical and planning skills
• Good communication and presentation skills
• Excellent problem-solving skill with the ability to play well independently and in a team
• Good collaboration with compassion and proactiveness
• Agile and fast in thinking and execution

Preferred Skills:

• Good understanding of local knowledge
• Proficiency in Canva, Photoshop, Google Slide & Sheets

ASSUMPTION: Candidates with experience in FMCG companies and proficiency in design tools will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Indonesia, the estimated salary range for this position is IDR 15,000,000 - 25,000,000 per year. Final compensation will be determined based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Gojek services
• Opportunities for professional growth and development

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GoTo Group is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

Company Size: GoTo Group has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: GoTo Group was founded in 2010, with a mission to "Empower Progress" by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

Company Description:

• GoTo Group offers a wide range of services, including transportation, food delivery, logistics, and financial services
• It aims to empower progress by providing access to essential services and promoting financial inclusion
• GoTo Group fosters a culture of innovation, agility, and continuous learning

Company Specialties:

• On-demand transportation services
• Food and grocery delivery
• Logistics and fulfillment
• Financial and payment services

Company Website: https://www.gotocompany.com/

ASSUMPTION: GoTo Group's extensive range of services and large employee base provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of strategic thinking and hands-on execution. It provides opportunities for growth and development within the marketing function.

Reporting Structure: The Area User Growth Associate reports directly to the Area User Growth Manager and works closely with the Area Senior Manager and cross-functional teams.

Work Arrangement: This is an on-site position, requiring regular presence in the Makassar office. Occasional remote work may be possible based on project needs and team approval.

Growth Opportunities:

• Progression to senior or management roles within the marketing function
• Expansion into related fields, such as digital marketing or brand management
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Successful candidates in this role will have opportunities to grow and develop their careers within the marketing function and the broader GoTo Group organization.

🌍 Location & Work Environment

Office Type: GoTo Group's Makassar office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): GoTo Group's Makassar office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Makassar is the capital and largest city of South Sulawesi province, located on the eastern tip of the island of Sulawesi
• The city is an important transportation hub and economic center for the region
• Makassar offers a mix of urban and cultural experiences, with a vibrant food scene and historical sites

Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends based on project needs.

ASSUMPTION: Makassar's vibrant and growing economy provides a dynamic work environment for professionals in various industries, including technology and marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Area User Growth Manager and Area Senior Manager
• Final interview with the regional marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Project management and execution skills
• Communication and presentation skills
• Cultural fit and alignment with GoTo Group values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and sales experience, as well as any exposure to FMCG companies
• Demonstrate your understanding of local market dynamics and consumer behavior in your application materials
• Prepare examples of successful marketing campaigns or projects you've worked on, highlighting your role and the outcomes achieved

ATS Keywords: Marketing strategy, marketing planning, project management, vendor management, event execution, brand communications, digital marketing, data analysis, FMCG experience, design tools

ASSUMPTION: GoTo Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Canva
• Photoshop
• Google Slides
• Google Sheets
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in design tools and project management software will be beneficial for candidates in this role.

👔 Cultural Fit Considerations

Company Values:

• Empower Progress
• Make It Happen
• Make It Together
• Make It Last

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you align with GoTo Group's mission to "Empower Progress"?
• Describe a time when you worked collaboratively with a team to achieve a common goal. What was the outcome?
• How do you approach problem-solving and decision-making in a fast-paced, dynamic environment?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with GoTo Group's values and work style, as well as a passion for empowering progress through marketing efforts.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with vendors and external partners to ensure brand consistency and quality
• Adapting to a fast-paced and dynamic work environment
• Navigating local market dynamics and consumer behavior

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively with external partners, and adapt to a fast-paced work environment in this role.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on project management and vendor management
• Industry-specific context: The on-demand and financial services industries in Southeast Asia are highly competitive and dynamic, requiring a strong focus on innovation and adaptability
• Career path comparison: This role provides opportunities for growth and development within the marketing function and the broader GoTo Group organization

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the industry in which GoTo Group operates, as well as the potential career growth opportunities available.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Gojek product in the Makassar area
• Managing vendor relationships to ensure consistent and high-quality branding for Gojek merchants in the Makassar area
• Analyzing market data to identify trends and opportunities for user growth in the Makassar area

ASSUMPTION: Sample projects should be tailored to the specific responsibilities and requirements of the Area User Growth Associate role.

❓ Key Questions to Ask During Interview

• How does this role contribute to GoTo Group's mission to "Empower Progress"?
• What are the key priorities for this role in the first 90 days?
• How does the Area User Growth team collaborate with other marketing and cross-functional teams?
• What opportunities are there for professional growth and development within the marketing function and the broader GoTo Group organization?
• How does GoTo Group support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the organization, as well as their understanding of the key priorities and opportunities available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and sales experience, as well as any exposure to FMCG companies
• Prepare examples of successful marketing campaigns or projects you've worked on, highlighting your role and the outcomes achieved
• Follow up with the GoTo Group recruitment team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.