📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Risepoint
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Higher Education, Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing paid search, social, and programmatic marketing campaigns for multiple college/university accounts.
- Optimizing campaign performance and ensuring alignment with strategic goals.
- Collaborating with internal teams and stakeholders.
- Proactively identifying trends and opportunities for campaign expansion.
ASSUMPTION: This role requires a strong data-driven mindset, digital marketing acumen, and hands-on expertise in performance marketing. It's ideal for a growth-oriented professional who thrives in a fast-paced environment.
📋 Key Responsibilities
✅ Manage day-to-day paid search, social, and programmatic marketing activities for 4-6 college/university accounts across multiple platforms.
✅ Monitor and report on campaign effectiveness, ensuring accounts meet CPL and ROAS goals.
✅ Develop compelling ad copy and source creative assets.
✅ Proactively identify trends and opportunities for campaign expansion.
✅ Demonstrate proficient use of Google Search Ads 360 and Salesforce CRM for analysis and optimization.
✅ Perform downstream analysis to understand the long-term impact of paid marketing campaigns and adjust accordingly.
✅ Collaborate with teammates and strive for continuous learning and personal development.
ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s Degree in digital media, marketing, communications, or a related field (preferred).
Experience: 1-2 years of work experience, with internal Risepoint candidates being considered.
Required Skills:
- Proficient in Google Search & Display advertising.
- Strong verbal and written communication skills.
- Interest and enthusiasm for the Higher Education industry.
- Proficient in Microsoft Office: Excel, Word, and PowerPoint.
- Excellent organization and attention to detail skills.
- Commitment to integrity, strong work ethic, and positive attitude.
- Ability to work autonomously and meet deadlines without constant supervision.
- Ability and desire to work full-time in a 100% remote work environment.
Preferred Skills:
- Experience with Google Search Ads 360 and Salesforce CRM.
- Knowledge of the higher education industry and its unique challenges.
ASSUMPTION: While not explicitly stated, having experience with Facebook, Instagram, LinkedIn, and Microsoft/Bing advertising platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on industry standards for entry-level marketing roles in the US).
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical, Dental, Vision, Life & Disability, Flexible Spending Account, Health Savings Account
- Retirement plan with company match
- Maternity/Paternity/Parental Leave
- Volunteer Time Off
- Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs, Tuition Reimbursement, Rewards & Recognition programs
Working Hours: Full-time (40 hours per week) with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the US. Actual salary may vary based on factors such as candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on expanding access to affordable and workforce-relevant education for working and adult students.
Company Size: Medium (1,001-5,000 employees), which means there are opportunities for growth and collaboration with various teams.
Founded: 2007, with a mission to expand access to high-quality, affordable, and workforce-relevant education.
Company Description:
- Risepoint assists regional universities in increasing their access and impact by making their academic programs available to students online.
- The company brings a single-minded dedication to student success, an integrated set of services, and data-driven performance to its collaboration with university partners.
- Risepoint is an equal opportunity employer that celebrates diversity and is committed to creating an equitable environment for all employees.
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint's focus on student success and data-driven performance indicates a strong commitment to continuous improvement and innovation in the higher education sector.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Growth Marketing Manager and collaborates with various internal teams, such as creative, content, and data analytics.
Work Arrangement: Fully remote, with the ability to work from anywhere in the US.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role within the Growth Marketing department.
- Expansion into other areas of marketing or related fields, such as product management or data analytics.
- Potential to work on high-impact projects that drive student enrollment and university growth.
ASSUMPTION: Given Risepoint's focus on student success and data-driven performance, there are ample opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (fully remote)
Geographic Context:
- The US is a large market with diverse student populations and educational needs.
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the US.
- Risepoint's focus on online education enables it to reach students across the country and beyond.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work independently.
ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy, making it an attractive option for candidates seeking a work-from-home position.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Growth Marketing Manager
- Take-home assignment to assess marketing skills and strategic thinking
- Final interview with the Growth Marketing Manager and other team members
- Background check and onboarding
Key Assessment Areas:
- Marketing skills and expertise in paid search, social, and programmatic advertising
- Data-driven mindset and ability to analyze campaign performance
- Strong communication and collaboration skills
- Cultural fit with Risepoint's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and experience with paid advertising platforms.
- Be prepared to discuss specific campaign strategies and optimizations you've implemented in previous roles.
- Demonstrate your understanding of the higher education industry and its unique challenges.
- Showcase your ability to work independently and manage multiple campaigns simultaneously.
ATS Keywords: Paid Search, Paid Social, Programmatic, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Marketing Analytics, Campaign Optimization, Higher Education, Student Enrollment, Remote Work
ASSUMPTION: Risepoint's interview process is designed to assess candidates' marketing skills, data-driven mindset, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Google Search Ads 360 (SA360)
- Salesforce CRM
- Google Ads (Google Search & Display)
- Microsoft Ads (Bing)
- Facebook Ads (Instagram)
- LinkedIn Ads
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies listed are essential for managing paid advertising campaigns and analyzing performance data.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Autonomous and independent work
- Strong organizational skills and attention to detail
- Ability to manage multiple campaigns simultaneously
- Proactive and strategic mindset
- Commitment to student success and university growth
Self-Assessment Questions:
- Do you have a strong data-driven mindset and the ability to analyze campaign performance?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you have a passion for the higher education industry and a commitment to student success?
- Are you able to collaborate effectively with internal teams and stakeholders?
ASSUMPTION: Risepoint's company values and work style emphasize a student-centered approach, data-driven decision making, and continuous learning and improvement, making it an attractive fit for candidates with a strong marketing background and a commitment to student success.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management.
- Working remotely may present challenges in maintaining work-life balance and staying motivated.
- The fast-paced nature of the role may require adaptability and the ability to manage changing priorities.
- Risepoint's focus on data-driven performance may require a strong analytical mindset and the ability to interpret and act on performance data.
ASSUMPTION: The potential challenges listed are common to entry-level marketing roles, especially those focused on paid advertising and working remotely.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Paid Media Specialist role, with a focus on paid search, social, and programmatic advertising.
- Unlike other marketing roles, this position requires a strong understanding of the higher education industry and its unique challenges.
- Career progression in this role may lead to a Senior Marketing Specialist or Marketing Manager position within the Growth Marketing department or other areas of marketing within the company.
ASSUMPTION: This role is unique in its focus on the higher education industry and its requirement for a strong understanding of the unique challenges and opportunities within this sector.
📝 Sample Projects
- Developing and executing a targeted paid advertising campaign to increase student enrollment for a specific university program.
- Analyzing campaign performance data to optimize ad spend and improve ROAS for multiple university accounts.
- Collaborating with internal teams to create compelling ad copy and creative assets that align with university brand guidelines.
ASSUMPTION: The sample projects listed are representative of the day-to-day responsibilities and long-term goals of the Growth Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Growth Marketing Specialist at Risepoint?
- How does Risepoint support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Risepoint measure the success of its paid advertising campaigns, and what metrics are most important to track?
- What opportunities are there for growth and advancement within the Growth Marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills and experience with paid advertising platforms.
- Prepare a portfolio or examples of your previous marketing campaigns and their results.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
