🔹 Job Title: Senior Manager, Growth Marketing & Campaign (Southeast Asia) - Singapore
🔹 Company: Western Union
🔹 Location: Singapore - WeWork 21 Collyer Quay
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 8-10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a solid understanding of complex businesses within financial services/payments and proven experience in leading, developing, and motivating teams in relevant industries.
✅ Collaborate with cross-functional teams to develop a comprehensive marketing strategy and action plan aligned to company goals and objectives
✅ Develop and own end-to-end marketing strategy, identifying key levers across channels to scale customer acquisition, engagement, and conversion
✅ Plan, launch, and manage integrated marketing campaigns across digital and retail channels in alignment to deliver business outcomes
✅ Lead paid media efforts across platforms, optimizing for ROI and CAC
✅ Design and optimize lifecycle journeys using own channels to improve engagement and reduce churn
✅ Champion a test and learn approach using A/B testing, cohort analysis, and funnel metrics to improve campaign performance and user experience
✅ Drive marketing efficiency through deep analysis of unit economics, understanding market dynamics, customer behavior, and growth levers to influence strategic and tactical decisions
✅ Cross-functional collaboration is a must, working with various functions – analytics, product experience, sales, etc. – to drive seamless alignment on marketing initiatives
✅ Manage non-corridor-specific campaigns and results
✅ Build and manage a high-performing team of marketers. Provide mentorship, structure, and support for continuous learning and innovation
ASSUMPTION: This role requires a strong understanding of complex businesses within financial services/payments and the ability to work effectively with cross-functional teams to drive marketing initiatives.
Education: Bachelor’s or Master’s degree preferably in Marketing, Business Administration, or a related discipline
Experience: 8-10+ years of proven track record in omni-channel or digital marketing with demonstrated experience of leading, developing, and motivating teams in payments, e-commerce, and relevant financial industries
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in digital acquisition, retail marketing, customer segmentation and targeting, data analysis, collaboration, and campaign execution will be highly preferred.
Salary Range: SGD 150,000 - 200,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's internal compensation structure and the candidate's qualifications and experience.
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1851
Company Description:
Company Specialties:
Company Website: westernunion.com
ASSUMPTION: Western Union is a well-established company in the financial services industry with a global presence and a wide range of financial services offerings.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Regional Marketing Director for Southeast Asia
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's growth in the Southeast Asian market.
Office Type: WeWork office space
Office Location(s): Singapore - WeWork 21 Collyer Quay
Geographic Context:
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation. The office is located in a prime business district with easy access to public transportation and amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, Campaign Management, Digital Marketing, Customer Acquisition, Customer Engagement, Data Analysis, Cross-Functional Collaboration, Team Management, Strategic Thinking, Omni Channel Marketing, Lifecycle Marketing, A/B Testing, Market Dynamics, Customer Behavior, Mentorship, Commercial Acumen
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
ASSUMPTION: Candidates should have experience with data visualization tools, marketing analytics platforms, and advertising platforms relevant to the role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Western Union values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their fit with the company's values and work style.
ASSUMPTION: These challenges require strong leadership, collaboration, and adaptability skills, as well as a deep understanding of the financial services industry and Western Union's business.
ASSUMPTION: This role offers a unique opportunity to drive growth in the Southeast Asian market for a global financial services company.
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the role, as well as the need for a deep understanding of the financial services industry and the Southeast Asian market.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think strategically and plan for success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.