Area User Growth Associate

📌 Core Information

🔹 Job Title: Area User Growth Associate

🔹 Company: GoTo Group

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Permanent, On-site

🔹 Category: Marketing & Sales

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing Gojek products through strategic marketing plans across various touchpoints
• Managing day-to-day marketing executional activities to deliver User Growth plans
• Ensuring accuracy, completeness, and timeliness in all activities
• Collaborating with cross-functional teams and vendors to achieve area targets

ASSUMPTION: This role requires a strong focus on execution, collaboration, and data-driven decision making to drive user growth in the assigned area.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans for Gojek products across various touchpoints

✅ Manage day-to-day marketing executional activities to deliver User Growth plans

✅ Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, and timeliness

✅ Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis

✅ Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities

✅ Develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results

✅ Set the integrated communications plan and ensure consistency of messaging and brand communications

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive user growth and brand visibility in the assigned area.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 2 years of working experience in Marketing/Sales, preferably in a top global FMCG company

Required Skills:

• Strong analytical and planning skills
• Good communication and presentation skills
• Excellent problem-solving skill with the ability to play it well independently and in a team
• Good collaboration with compassion and proactiveness
• Agile and fast in thinking and execution
• Strong understanding of local knowledge

Preferred Skills:

• Exposure to working with vendors and daily workers
• Experience in event planning and execution
• Fluency in English and local language

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record in marketing and sales will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per month (Estimated based on market standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Gojek services
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with flexibility for event and project requirements

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GoTo Group is a leading technology company in Indonesia, offering on-demand transportation, food and grocery delivery, logistics, and financial services through the Gojek and GoTo Financial platforms.

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: 2010, with a history of innovation and growth in the Indonesian market

Company Description:

• GoTo Group is committed to empowering progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy
• The company aims to create impact at scale by connecting consumers to the best providers of goods and services in the market
• GoTo Group fosters a culture of innovation, agility, and continuous learning

Company Specialties:

• On-demand transportation services
• Food and grocery delivery
• Logistics and fulfillment
• Financial and payment services

Company Website: https://www.gotocompany.com/

ASSUMPTION: GoTo Group's extensive range of services and large employee base provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the User Growth team and the broader organization

Reporting Structure: The Area User Growth Associate reports directly to the Area Senior Manager and works closely with the User Growth, Marketing, and cross-functional teams

Work Arrangement: On-site, with flexibility for event and project requirements

Growth Opportunities:

• Progression to senior or management roles within the User Growth team
• Expansion into other areas of the business, such as operations, sales, or product management
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: The Area User Growth Associate role offers strong potential for career growth and development within the organization, given the company's size and diverse range of services.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Jakarta, Indonesia

Geographic Context:

• Jakarta is the capital and largest city in Indonesia, with a population of over 10 million people
• The city is known for its vibrant culture, diverse food scene, and bustling nightlife
• Jakarta offers a mix of traditional and modern attractions, with historical sites, museums, and shopping districts

Work Schedule: Full-time (40 hours/week), with flexibility for event and project requirements

ASSUMPTION: The on-site work arrangement in Jakarta provides opportunities for face-to-face collaboration and networking with team members and other GoTo Group employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Area Senior Manager

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with GoTo Group values
• Understanding of local market dynamics and consumer behavior

Application Tips:

• Highlight relevant experience and achievements in marketing and sales
• Demonstrate strong analytical and problem-solving skills through examples
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing, Sales, User Growth, Strategic Planning, Event Execution, Vendor Management, Digital Marketing, Brand Communications, Data Analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, communication abilities, and cultural fit, as well as their understanding of local market dynamics and consumer behavior.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Data analysis tools (Google Analytics, Tableau)

ASSUMPTION: The Area User Growth Associate will be expected to use a range of tools and technologies to support their work, including Microsoft Office Suite, Google Workspace, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Empower Progress
• Make It Happen
• Make It Together
• Make It Last

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you align with GoTo Group's core values and company culture?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?

ASSUMPTION: Candidates who demonstrate a strong fit with GoTo Group's values and work style will be well-suited for the Area User Growth Associate role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with vendors and daily workers to ensure consistent and high-quality execution
• Adapting to changing market dynamics and consumer behavior
• Balancing strategic planning with hands-on execution

ASSUMPTION: The Area User Growth Associate role may present challenges related to time management, vendor management, and adaptability to changing market conditions.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on event execution and vendor management
• This role requires a good understanding of local market dynamics and consumer behavior, which may differ from similar roles in other regions
• Career progression in this role may involve moving into senior or management positions within the User Growth team or expanding into other areas of the business

ASSUMPTION: The Area User Growth Associate role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, setting it apart from other marketing and sales positions.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to drive user growth in a specific area
• Managing day-to-day marketing executional activities to deliver User Growth plans and targets
• Supervising vendors and daily workers to ensure consistent and high-quality execution of merchant branding and POI domination

ASSUMPTION: The Area User Growth Associate will be responsible for a range of projects, from strategic planning to hands-on execution, to drive user growth and brand visibility in the assigned area.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the organization, such as sales and operations?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional growth and development within the User Growth team and the broader organization?
• How does GoTo Group support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer, focusing on the role's priorities, collaboration, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching GoTo Group, the role, and the industry
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.