📌 Core Information
🔹 Job Title: Assistant Brand Executive
🔹 Company: Alphabe Insight Inc
🔹 Location: Modesto, California, United States
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Brand Executive team in executing branding campaigns and projects
- Conducting market and competitor research to inform brand strategy
- Assisting in the development of creative briefs, marketing materials, and product messaging
- Coordinating with cross-functional departments to ensure brand alignment
- Tracking and analyzing campaign performance metrics and preparing reports
ASSUMPTION: This role is ideal for candidates eager to grow within the branding and marketing field, with a strong focus on brand activation, consumer engagement, and talent development.
📋 Key Responsibilities
✅ Support the Brand Executive team in executing branding campaigns and projects
✅ Conduct market and competitor research to inform brand strategy
✅ Assist in developing creative briefs, marketing materials, and product messaging
✅ Coordinate with cross-functional departments to ensure brand alignment
✅ Track and analyze campaign performance metrics and prepare reports
✅ Participate in brainstorming sessions and brand planning meetings
✅ Maintain brand guidelines and ensure consistency across all communications
ASSUMPTION: This role requires a high level of organization, creativity, and attention to detail to manage multiple projects simultaneously and contribute to the overall brand strategy.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 1-2 years of experience in brand marketing, promotions, or related roles
Required Skills:
- Strong written and verbal communication skills
- Detail-oriented with the ability to manage multiple projects at once
- Proficient in Microsoft Office and comfortable with project management tools
- Creative thinker with a strategic mindset
- Ability to work independently and collaboratively within a team
Preferred Skills:
- Experience with brand management software
- Fluency in additional languages
ASSUMPTION: Candidates with relevant internship experience or projects may also be considered.
💰 Compensation & Benefits
Salary Range: $63,000 - $67,000 per year
Benefits:
- Opportunities for professional development and career advancement
- Supportive and collaborative team environment
- Paid time off and holidays
- Health, dental, and vision insurance
- Company-sponsored training programs
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range provided is based on industry standards for entry-level brand marketing roles in the Modesto, CA area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and redefine the art of storytelling in the PR and branding world
- Signal Tru Brand offers a supportive and collaborative team environment with opportunities for professional development and career advancement
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation, collaboration, and continual learning makes it an attractive place for candidates seeking growth and development opportunities.
📊 Role Analysis
Career Level: Entry-level to mid-level brand marketing role
Reporting Structure: Reports directly to the Brand Executive team
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Professional development and career advancement opportunities within the company
- Potential to take on more responsibilities and advance to a Brand Executive role
- Chance to work on diverse projects and campaigns, gaining broad brand marketing experience
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive team environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Modesto, California, is located in the Central Valley, approximately 90 miles south of Sacramento and 90 miles north of Fresno
- The city offers a mix of urban and rural living, with a population of around 212,000 people
- Modesto has a Mediterranean climate, with hot, dry summers and mild, wet winters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The Modesto office provides a supportive and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Brand Executive team
- Final interview with the company's founders or senior leadership
Key Assessment Areas:
- Communication skills and ability to articulate brand strategy
- Creativity and problem-solving skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
- Prepare examples of brand campaigns or projects you've worked on, demonstrating your creativity and strategic thinking
- Research the company and be ready to discuss how your background and skills align with their mission and values
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Execution, Market Research, Creative Briefs, Marketing Materials, Product Messaging, Brand Alignment, Campaign Performance Metrics, Brand Guidelines
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' communication skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Brand management software (e.g., Brandfolder, Frontify, Brand24)
ASSUMPTION: Familiarity with brand management software and project management tools is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continual Learning
Work Style:
- Supportive and collaborative team environment
- Focus on professional development and career advancement
- Opportunities for creativity and strategic thinking
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you eager to learn and take on new challenges to grow professionally?
- Do you possess strong communication skills and the ability to articulate brand strategy effectively?
ASSUMPTION: Candidates who are strong communicators, creative problem solvers, and eager to learn and grow will be well-suited to this role and company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates new to brand marketing
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- On-site work arrangement may not be suitable for candidates preferring remote or hybrid work arrangements
- Competitive salary range may attract a large number of applicants, increasing the difficulty of standing out during the application process
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role and its potential challenges.
📈 Similar Roles Comparison
- Assistant Brand Executive vs. Junior Brand Manager: The Assistant Brand Executive role focuses more on supporting the Brand Executive team and may have less direct responsibility for brand strategy and management compared to a Junior Brand Manager role
- Industry-specific context: Brand marketing roles in the Public Relations and Communications Services industry may emphasize storytelling, trendsetting, and problem-solving more than other industries
- Career path comparison: This role offers opportunities for professional development and career advancement, with potential progression to a Brand Executive role over time
ASSUMPTION: Candidates should research and compare similar roles in the industry to ensure they find the best fit for their career goals and preferences.
📝 Sample Projects
- Developing a creative brief for a new product launch, including target audience, key messaging, and visual guidelines
- Conducting market research to identify trends and competitors in the brand's industry and developing strategies to capitalize on opportunities
- Collaborating with cross-functional teams to ensure brand alignment across marketing materials, product packaging, and other touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Assistant Brand Executive role.
❓ Key Questions to Ask During Interview
- How does this role support the overall brand strategy and marketing efforts of the company?
- What opportunities are there for professional development and career advancement within the company?
- How does the company foster a collaborative and supportive team environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company approach work-life balance, and what flexibility is there for employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
- Prepare examples of brand campaigns or projects you've worked on, demonstrating your creativity and strategic thinking
- Research the company and be ready to discuss how your background and skills align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
