Marketing Executive/ Associate | Brand Marketing

📌 Core Information

🔹 Job Title: Marketing Executive/ Associate | Brand Marketing

🔹 Company: Vita Green Health Product Company Limited

🔹 Location: Tsim Sha Tsui, Hong Kong SAR

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in executing multi-channel marketing strategies
• Gaining hands-on experience in brand management and digital campaigns
• Supporting the entire life cycle of a product
• Collaborating with cross-functional teams

ASSUMPTION: This role is ideal for a detail-oriented team player eager to grow in the health & wellness industry, with a strong focus on brand management and marketing campaigns.

📋 Key Responsibilities

✅ Brand Strategy Development: Collaborate to develop and execute brand strategies, contribute to brand positioning, messaging, and visual identity guidelines.

✅ Market Research and Analysis: Conduct market research to identify emerging trends, consumer insights, and competitive landscape. Utilize data-driven insights to refine marketing strategies and optimize campaign performance.

✅ Campaign Execution & Management: Assist in execution of marketing campaigns across omni marketing channels, design and creation of marketing communication content, campaigns timeline management, and vendor relationships management.

✅ Product Lifecycle Management: Support the entire life cycle of a product, from conception to retirement, ensuring successful planning, development, launch, and maintenance while collaborating with cross-functional teams.

✅ Stakeholder Collaboration: Collaborate with internal stakeholders, such as sales, product development, and design teams, to align marketing efforts with overall business objectives. Build and maintain relationships with external partners, agencies, and vendors.

✅ Performance Tracking: Support key performance indicators (KPIs) establishment and metrics to measure the success of marketing initiatives. Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.

ASSUMPTION: This role requires a proactive, self-motivated individual with strong business acumen and the ability to use data to drive decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration or Marketing-related subjects.

Experience: 2+ years of experience in product marketing and brand management in the consumer goods industry. Less experienced candidates will be considered as Marketing Associate.

Required Skills:

• Excellent communication and interpersonal skills
• Strong analytical skills
• Proactive, self-motivated, and creative team player
• Knowledge of market trends and consumer insights

Preferred Skills:

• Experience with market research tools and techniques
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the health & wellness industry or related fields may have an advantage.

💰 Compensation & Benefits

Salary Range: HKD 35,000 - 50,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Professional growth opportunities
• Flexible working schedule
• Casual wear every day
• Employee discounts on products

Working Hours: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Vita Green operates in the retail industry, specializing in health supplements, pharmaceuticals, and consumer goods.

Company Size: Vita Green has 501-1,000 employees, providing a medium to large-sized work environment with ample opportunities for growth and collaboration.

Founded: 1993, with over 30 years of experience in the global healthcare sector

Company Description:

• Vita Green is a significant force in the global healthcare sector, with a presence in Asia, Europe, and the USA
• The company operates three GMP-certified pharmaceutical factories and six international offices
• Vita Green has over 70 specialty shops across Asia and a broad product portfolio comprising 13 proprietary brands and more than 150 distinctive products

Company Specialties:

• Health Supplements
• Pharmaceuticals
• Consumer Goods
• FMCG
• Retail
• Personal Care
• Food & Beverages
• Manufacturing

Company Website: www.vitagreen.com

ASSUMPTION: Vita Green's extensive global footprint and diverse product portfolio provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product development, and design teams

Work Arrangement: On-site, with flexible scheduling and a casual dress code

Growth Opportunities:

• Advancement within the marketing department
• Expansion into new markets and product categories
• Cross-functional collaboration and skill development

ASSUMPTION: This role offers significant growth potential, given Vita Green's expanding global footprint and diverse product portfolio.

🌍 Location & Work Environment

Office Type: Modern office space in Tsim Sha Tsui, Hong Kong

Office Location(s): 30 Canton Road, Silvercord Tower 1, Hong Kong

Geographic Context:

• Tsim Sha Tsui is a vibrant, densely populated district in Kowloon, Hong Kong
• The office is conveniently located near public transportation and shopping centers
• Hong Kong offers a dynamic, multicultural work environment with ample opportunities for personal and professional growth

Work Schedule: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The office location in Tsim Sha Tsui provides easy access to public transportation and nearby amenities, making it an attractive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior management

Key Assessment Areas:

• Brand management and strategy development
• Market research and analysis skills
• Campaign execution and management
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience in product marketing and brand management
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase creativity and innovation in marketing campaign ideas
• Tailor your resume and cover letter to emphasize skills and experiences relevant to Vita Green's mission and values

ATS Keywords: Brand strategy, market research, campaign management, product lifecycle, stakeholder collaboration, performance tracking, marketing communication, consumer insights, competitive landscape

ASSUMPTION: Vita Green's hiring process is designed to assess candidates' skills and cultural fit, with a focus on brand management, marketing campaigns, and data-driven decision-making.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Market research tools (e.g., SurveyMonkey, Google Trends)

ASSUMPTION: Candidates should have experience with common marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Health and Wellness
• Innovation
• Collaboration
• Integrity
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Vita Green's mission to enhance global public health?
• How do you stay up-to-date with market trends and consumer insights in the health & wellness industry?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Vita Green values candidates who are passionate about health and wellness, innovative, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Keeping up with the fast-paced nature of the health & wellness industry
• Collaborating effectively with cross-functional teams and external partners
• Adapting to changes in market trends and consumer behavior

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager or Marketing Campaign Manager position in other companies
• However, Vita Green's focus on health and wellness sets it apart from other retail or consumer goods companies
• This role offers opportunities for growth and advancement within the marketing department and across Vita Green's diverse product portfolio

ASSUMPTION: While this role shares similarities with other marketing positions, Vita Green's unique focus on health and wellness provides a distinctive work environment.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting market research to identify emerging trends in the health & wellness industry
• Collaborating with the design team to create visually appealing marketing materials

ASSUMPTION: These sample projects demonstrate the hands-on, collaborative nature of this role and the opportunity to make a significant impact on Vita Green's marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role contribute to Vita Green's mission to enhance global public health?
• What are the most significant challenges facing the health & wellness industry, and how can this role address them?
• How does Vita Green support the professional growth and development of its employees?
• What is the typical career path for someone in this role, and what opportunities are there for advancement within the marketing department?
• How does Vita Green foster a collaborative and innovative work environment?

ASSUMPTION: These questions help candidates better understand Vita Green's mission, values, and work environment, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.