📌 Core Information
🔹 Job Title: Brand Specialist SCALAR (m/f/d)
🔹 Company: ZF Group
🔹 Location: Ieper, Flanders, Belgium
🔹 Job Type: Full-time, Remote Solely
🔹 Category: Marketing & Branding
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes, location-independent
🚀 Job Overview
Key aspects of this role include:
- Translating brand strategy into impactful visual content and experiences
- Managing and maintaining brand guidelines and assets
- Supporting and co-creating marketing campaigns with creative visual concepts
- Collaborating with cross-functional teams to ensure global brand consistency
- Staying informed about emerging skills and technologies to enhance creative output
ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong communication skills. The ideal candidate will have experience in a global B2B SaaS organization and be comfortable working in a remote, distributed team environment.
📋 Key Responsibilities
✅ Own and maintain SCALAR brand guidelines, collaborating cross-functionally to ensure consistent brand appearance
✅ Own and manage a well-maintained and accessible brand asset repository, optimizing documentation channels for easy use
✅ Support and co-create marketing campaigns by developing imaginative and effective visual concepts
✅ Create visually compelling marketing assets and collaterals using graphic design, photo manipulation, animation, video, and 3D modeling techniques
✅ Adapt brand strategies to meet regional nuances while maintaining a cohesive global brand image
✅ Collaborate with cross-functional teams to ensure a cohesive and consistent SCALAR brand appearance across all touchpoints
✅ Stay informed about emerging skills and technologies to enhance creative output, driving the integration of advanced techniques including AI & automation
ASSUMPTION: This role involves a high degree of creativity and requires the ability to manage multiple projects and deadlines simultaneously. Strong organizational skills and the ability to work independently are essential.
🎯 Required Qualifications
Education: Bachelor's degree in graphic design or equivalent
Experience: Minimum of three years' experience in a design or branding role, preferably in a global B2B SaaS organization
Required Skills:
- Mastery in graphic design, photo editing, infographic design, motion graphics, AI-enhanced design, etc.
- Creative powerhouse with the ability to dream up standout ideas and make them happen with precision and consistency
- Ability to coordinate freelance specialists to support asset production when needed
- Commercially aware with a customer-centric attitude and ability to innovate and be creative to distinguish from competition
- Self-starter with the ability to handle the demands of a globally distributed team
- Excellent communication skills with a keen eye for design and detail
- Understanding of how cultural differences can impact customer perceptions and expectations in a global market
- Strong interest in trends and emerging skills and technologies to enhance creative output
- Basic understanding of user interface (UI) and user experience (UX) design principles
Preferred Skills:
- Experience in a global B2B SaaS organization
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience in branding will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research and experience level)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, 40 hours per week (flexible, with some overlap with global team members expected)
ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing, with a focus on automotive components and systems, automotive safety, e-mobility, vehicle motion control, integrated safety, automated driving, digitalization, and software
Company Size: 10,001+ employees, with a global presence and operations in over 30 countries
Founded: 1915, with a rich history in the automotive industry and a strong commitment to innovation and sustainability
Company Description:
- ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology
- The company's comprehensive product range is primarily aimed at vehicle manufacturers, mobility providers, and start-up companies in the fields of transportation and mobility
- ZF contributes to reducing emissions, protecting the climate, and enhancing safe mobility through its products
Company Specialties:
- Automotive components and systems
- Automotive Safety
- E-Mobility
- Vehicle Motion Control
- Integrated Safety
- Automated Driving
- Digitalization
- Components and Systems for Off-Highway
- Components and Systems for Industrial Applications
- and Software
Company Website: www.zf.com
ASSUMPTION: ZF Group is a well-established company with a strong reputation in the automotive industry. Working for ZF offers opportunities for professional growth and exposure to a diverse range of products and technologies.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and branding department
Reporting Structure: This role reports directly to the Marketing Manager or Brand Director, with collaboration across various departments, including product marketing, communication, sales, and customer success
Work Arrangement: Remote solely, with some overlap with global team members expected to facilitate collaboration and communication
Growth Opportunities:
- Advancement within the marketing and branding department, such as senior brand specialist or brand manager roles
- Expansion into other areas of the business, such as product marketing or communication
- International assignments or relocation opportunities, given ZF's global presence
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global branding role and contribute to the success of a well-established company in the automotive industry.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Ieper, Belgium (though the role is location-independent)
Geographic Context:
- Ieper is a historic city in the West Flanders province of Belgium, known for its medieval architecture and the annual Passchendaele Memorial Day ceremony
- The city offers a high quality of life, with a mix of urban and rural environments, and is well-connected by public transportation
- Belgium is a trilingual country, with Dutch, French, and German as official languages, though English is widely spoken, especially in business settings
Work Schedule: Full-time, with some flexibility for overlap with global team members to facilitate collaboration and communication
ASSUMPTION: The remote work arrangement for this role offers candidates the opportunity to work from anywhere, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the ZF Group careers portal
- Phone or video screening with the hiring manager or HR representative
- Portfolio review and creative challenge or case study presentation
- Final interview with the marketing manager or brand director, potentially involving additional stakeholders
Key Assessment Areas:
- Creativity and design skills, as demonstrated through a portfolio and creative challenge
- Communication and presentation skills, particularly in explaining design decisions and concepts
- Cultural awareness and adaptability, given the global nature of the role and the company
- Problem-solving and critical thinking skills, as demonstrated through case study presentations or behavioral interview questions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on branding, marketing, and design
- Prepare a strong portfolio showcasing your creative skills and experience in branding
- Research ZF Group and the automotive industry to demonstrate your understanding of the company and its products
- Practice presenting your portfolio and explaining your design decisions and creative process
ATS Keywords: Brand Specialist, SCALAR, Graphic Design, Photo Editing, Infographic Design, Motion Graphics, AI-Enhanced Design, Brand Management, Marketing Campaigns, Collaboration, Communication Skills, Cultural Awareness, UI Design, UX Design, Video Production, 3D Modeling, Customer-Centric Approach
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on creative skills and experience in branding and marketing. Candidates should be prepared to demonstrate their abilities through a portfolio and creative challenge or case study presentation.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Sketch or Figma for UI/UX design
- 3D modeling software (e.g., Blender, 3DS Max)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Candidates should be proficient in industry-standard design software and tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: ZF prioritizes understanding and meeting the needs of its customers
- Innovation: ZF encourages creativity and continuous improvement
- Collaboration: ZF fosters a culture of teamwork and cross-functional collaboration
- Integrity: ZF values honesty, transparency, and ethical behavior
Work Style:
- Remote work: This role requires strong self-motivation and time management skills, as well as the ability to work independently
- Global teamwork: Collaboration with team members across different time zones and cultures is essential
- Agile and adaptable: ZF values employees who can adapt to change and thrive in a dynamic environment
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your creative skills and experience in branding?
- Are you comfortable working remotely and managing your time effectively?
- Do you have experience working with global teams and adapting to cultural differences?
- Are you able to prioritize and manage multiple projects and deadlines simultaneously?
- Do you have a customer-centric mindset and a passion for innovation and continuous improvement?
ASSUMPTION: Candidates who align with ZF's company values and work style, and who can demonstrate their fit through their portfolio and interview responses, will be strong contenders for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, with a high degree of creativity and attention to detail required
- Adapting brand strategies to meet regional nuances while maintaining a cohesive global brand image
- Collaborating effectively with cross-functional teams, including product marketing, communication, sales, and customer success
- Staying informed about emerging skills and technologies to enhance creative output and drive innovation
- Working remotely and managing time effectively, with some overlap with global team members expected
ASSUMPTION: These challenges are inherent in a global branding role and require strong organizational skills, creativity, and adaptability to overcome.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the SCALAR brand and the requirement for high-level knowledge of AI in graphic and video design
- Industry-specific context: The automotive industry is highly competitive, with a strong emphasis on innovation and continuous improvement
- Career path comparison: This role offers opportunities for growth and advancement within the marketing and branding department, as well as expansion into other areas of the business
ASSUMPTION: This role is unique in its focus on the SCALAR brand and the requirement for AI-enhanced design skills, but it shares many similarities with other global branding roles in the automotive industry.
📝 Sample Projects
- Developing a comprehensive brand style guide for SCALAR, including visual identity, tone of voice, and messaging framework
- Creating a series of animated explainer videos showcasing SCALAR's products and features, using AI-enhanced design techniques
- Designing a suite of marketing collateral, including brochures, flyers, and social media graphics, to promote SCALAR's brand and products
ASSUMPTION: These sample projects demonstrate the range of creative and technical skills required for this role, as well as the opportunity to work on high-impact, strategic initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the brand refresh process for SCALAR and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as product marketing, communication, sales, and customer success, to ensure a cohesive brand appearance across all touchpoints?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to the overall success of the SCALAR brand?
- How does ZF support the professional development and growth of its employees, particularly in the marketing and branding department?
- What are the most challenging aspects of working remotely for this role, and how does ZF support its remote employees in overcoming these challenges?
ASSUMPTION: These questions demonstrate a strong understanding of the role, the company, and the industry, as well as a commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ZF Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on branding, marketing, and design
- Prepare a strong portfolio showcasing your creative skills and experience in branding
- Research ZF Group and the automotive industry to demonstrate your understanding of the company and its products
- Practice presenting your portfolio and explaining your design decisions and creative process
- Follow up with the hiring manager or HR representative one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
