📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Mattel
🔹 Location: Amstelveen, Noord-Holland, Netherlands
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of brand and category strategies at a local level
- Delivering local marketing plans, tactics, and assets
- Collaborating with the marketing team and external partners
- Managing media agencies and product line selection
- Contributing to sales presentations and market feedback
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Develop and execute local Brand Franchise strategies in partnership with the Senior Marketing Manager
✅ Collaborate closely with the marketing team and external partners for effective brand management
✅ Manage media agencies to deliver standout campaigns with clear results and learnings
✅ Create recommended product line and pricing architecture for each season refresh
✅ Deliver compelling product and marketing presentations to sales and external retailers and partners
✅ Contribute to joint meetings with top markets and global teams, offering feedback for the Netherlands market
✅ Partner with global, sales, finance, and planning teams for day-to-day management of the Netherlands business
✅ Manage local A&P spend management in line with brand priorities
✅ Share learnings of best practice within regional and global teams and implement learnings from other markets where appropriate
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a focus on driving profitable category share growth.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Administration preferred
Experience: 2+ years of Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG, or licensed consumer goods, or Franchise Management experience (preferably in the children’s entertainment sector)
Required Skills:
- Strong relationship-building skills
- Ability to manage multiple projects with aggressive deadlines
- Strategic thinking ability and creativity through the proposal of new business opportunities
- Great tactical skills and ability to react quickly to changing situations
- Fluent in written and spoken English
Preferred Skills:
- Experience in the toys or children’s entertainment industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant industry experience and strong communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on market research and the requirements of the role. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain, and develop children through play.
Company Size: Mattel has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Mattel was founded in 1945 and is headquartered in El Segundo, California, USA.
Company Description:
- Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.
- Their brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, among others.
- Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.
Company Specialties:
- Toy and children’s entertainment products
- Brand management and marketing
- Global licensing and partnerships
Company Website: https://jobs.mattel.com/
ASSUMPTION: Mattel's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Assistant Brand Manager reports directly to the Senior Marketing Manager and collaborates with various internal teams and external partners.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a Senior Brand Manager role within the Netherlands or other international markets
- Expansion into global brand management or marketing strategy roles
- Development of leadership and management skills through team mentoring and project leadership
ASSUMPTION: This role provides a strong foundation for career growth within Mattel's marketing organization.
🌍 Location & Work Environment
Office Type: Mattel's Amstelveen office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Gondel 1, Amstelveen, Netherlands
Geographic Context:
- Amstelveen is a suburban city near Amsterdam, offering a mix of urban and green spaces
- The Netherlands is known for its multicultural environment and high quality of life
- The office is easily accessible by public transportation and has ample parking facilities
Work Schedule: The standard workweek is Monday-Friday, with core hours from 9:00 AM to 5:30 PM. Flexible hours and remote work arrangements may be available for specific projects or tasks.
ASSUMPTION: The Amstelveen office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Senior Marketing Manager or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Mattel's brand
- Prepare examples of successful marketing campaigns or projects you've led or contributed to
- Research Mattel's brand portfolio and be prepared to discuss how you can contribute to their success
ATS Keywords: Brand Marketing, Strategic Thinking, Media Agency Management, Product Line Selection, Collaboration, Tactical Skills, Stakeholder Management, Creativity, Multi-tasking, Communication, Marketing Plans, Sales Presentations, Budget Management, Market Feedback, Performance Driven, Innovation
ASSUMPTION: Mattel's interview process is designed to assess candidates' strategic thinking, collaboration, and cultural fit, with a focus on their ability to drive results and contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Salesforce, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, with the possibility of using other specialized software for specific projects or tasks.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We collaborate
- We innovate
- We execute
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and performance
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment where creativity and innovation are valued?
- Are you comfortable managing multiple projects with aggressive deadlines and adapting to changing situations?
- Do you have a strong desire to empower the next generation through play and reach your full potential?
ASSUMPTION: Mattel values candidates who are creative, collaborative, and results-driven, with a strong commitment to their mission and values.
⚠️ Potential Challenges
- Managing multiple projects with aggressive deadlines and competing priorities
- Balancing strategic thinking with tactical execution and day-to-day management
- Navigating a large, global organization with diverse stakeholders
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work on iconic global brands within the children's entertainment sector
- Mattel's large size and global presence provide exposure to diverse markets and brands, with opportunities for career growth and development
- This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and stakeholder management, similar to other mid-level marketing roles
ASSUMPTION: This role offers a unique combination of brand management, marketing strategy, and cross-functional collaboration, with opportunities for growth and development within Mattel's marketing organization.
📝 Sample Projects
- Developing and executing a local marketing campaign for Barbie, targeting girls aged 6-11 and their parents
- Collaborating with the global team to adapt an international marketing strategy for the Netherlands market
- Managing a product line selection process for a new Fisher-Price product launch, including pricing and promotional strategy
ASSUMPTION: These sample projects illustrate the strategic thinking, tactical execution, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most successful marketing campaigns for Mattel's brands in the Netherlands, and what made them effective?
- How does the marketing team collaborate with other departments, such as sales, finance, and product development, to drive business results?
- What opportunities are there for growth and development within Mattel's marketing organization, and how have previous Assistant Brand Managers progressed in their careers?
- How does Mattel support work-life balance and employee well-being, particularly for employees in the Netherlands?
- What are the most significant challenges facing the Netherlands marketing team in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the specific challenges and priorities facing the marketing team in the Netherlands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.mattel.com/
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how you can contribute to Mattel's success
- Prepare examples of successful marketing campaigns or projects you've led or contributed to, and be ready to discuss them during the interview
- Research Mattel's brand portfolio and be prepared to discuss your favorite brands and how you can contribute to their growth
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
