📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Mattel
🔹 Location: Amstelveen, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting brand strategies and marketing plans for Vehicles & Action brands in Benelux & Nordics markets
- Collaborating with Sales, Customer Marketing & Media Team, and external agencies to develop impactful campaigns
- Managing local PR or live event campaigns and contributing to strategic projects
- Analyzing brand performance and KPIs, and planning marketing and PR budgets
- Working with the Regional Marketing Team and peers from other markets to bring learnings into Benelux & Nordics
ASSUMPTION: This role requires a strong understanding of brand management, marketing, and the retail environment in the Benelux & Nordics region.
📋 Key Responsibilities
✅ Supporting the development and execution of brand strategies for Benelux & Nordics markets
✅ Collaborating with Sales to gather retail feedback and pitch new products to retailers
✅ Working with Customer Marketing & Media Team and external agencies to develop and execute impactful campaigns
✅ Managing local PR or live event campaigns and contributing to strategic projects
✅ Planning, tracking, and evaluating local marketing and PR budgets
✅ Providing licensor forecast updates and working on joint plans to drive licensed brands success
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Administration (Bachelor/Masters/Diploma) or equivalent qualification
Experience: A minimum of 2+ years’ experience in Marketing, Media, or Customer/Trade Marketing, in Toys, FMCG, or Entertainment industry
Required Skills:
- Good understanding of brand management with experience in line selection, media, retailer presentations, and cross-functional collaboration
- Fluency in spoken and written English with excellent communication skills
- Consumer-centric mindset with a strong understanding of the Benelux & Nordics retail environment
- Result-oriented, winning mentality, competitive spirit, strong will to succeed with good strategic thinking and tactical skills
- Proactive problem solver with a creative and analytical mindset and a tenacious attitude with a bias for action
Preferred Skills:
- Fluency in Dutch, French, Danish, Swedish, Norwegian, or Finnish
- Good MS office knowledge
ASSUMPTION: Candidates with experience in the toys or related industries and a strong understanding of the Benelux & Nordics retail environment will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing role with 2-5 years of experience in the Netherlands)
Benefits:
- Health insurance
- Pension plan
- Discounts on Mattel products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing role with 2-5 years of experience in the Netherlands. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain, and develop children through play.
Company Size: Mattel has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Mattel was founded in 1945 and is headquartered in El Segundo, California, USA.
Company Description:
- Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.
- Their mission is to create innovative products and experiences that inspire, entertain, and develop children through play.
- Mattel engages consumers through their portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA.
Company Specialties:
- Toys and entertainment
- Brand management
- Marketing and sales
- Product development
Company Website: https://about.mattel.com/
ASSUMPTION: Working at Mattel offers opportunities to collaborate with iconic brands and contribute to the company's mission of empowering children through play.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in brand management and marketing for a global toy company.
Reporting Structure: The Assistant Brand Manager will report to the Team Lead and work closely with various teams, including Sales, Customer Marketing & Media, Planning, Consumer Products, and the EMEA Regional Team.
Work Arrangement: This role is on-site, with the opportunity to work from the Mattel office in Amstelveen, Noord-Holland, Netherlands.
Growth Opportunities:
- Gaining experience in brand management for a global toy company
- Collaborating with various teams and stakeholders to develop and execute marketing campaigns
- Potential opportunities for career progression within Mattel's marketing department or other functions
ASSUMPTION: This role offers a unique opportunity to work with iconic brands and gain experience in brand management for a global toy company.
🌍 Location & Work Environment
Office Type: Mattel's office in Amstelveen, Noord-Holland, Netherlands, is a modern and collaborative workspace designed to foster creativity and innovation.
Office Location(s): Gondel 1, Amstelveen, Noord-Holland, Netherlands
Geographic Context:
- Amstelveen is a city located just outside of Amsterdam, offering a mix of urban and suburban living.
- The Netherlands is known for its progressive work culture, with a strong emphasis on work-life balance and employee well-being.
- The region has a vibrant toy and entertainment industry, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working arrangements.
ASSUMPTION: Working in Amstelveen, Noord-Holland, Netherlands, offers a unique blend of urban and suburban living, with easy access to the vibrant city of Amsterdam.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with a senior leader or panel
Key Assessment Areas:
- Brand management skills and experience
- Marketing and campaign development expertise
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, marketing, and campaign development experience.
- Demonstrate your understanding of the Benelux & Nordics retail environment and how you can contribute to Mattel's success in the region.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Brand Management, Marketing, Campaign Development, Retail Strategy, Benelux & Nordics, Toys, FMCG, Entertainment Industry
ASSUMPTION: Mattel's application process is designed to assess candidates' skills, experience, and cultural fit for the Assistant Brand Manager role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and brand management professionals.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We work together to achieve more.
- Innovation: We push the boundaries of play to inspire and develop children.
- Execution: We deliver results with excellence and accountability.
Work Style:
- Collaborative: We work closely with various teams and stakeholders to achieve our goals.
- Agile: We adapt to change and prioritize our work based on business needs.
- Data-driven: We use data and insights to inform our decisions and strategies.
Self-Assessment Questions:
- Do you thrive in a collaborative work environment, and are you comfortable working with multiple teams and stakeholders?
- Are you able to adapt to change and prioritize your work based on business needs?
- Do you have a strong analytical mindset and use data to inform your decisions and strategies?
ASSUMPTION: Mattel values candidates who align with their company values and work style, as well as those who can contribute to their collaborative and innovative culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including internal teams and external agencies
- Adapting to change and pivoting strategies as needed
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: These challenges are common in marketing and brand management roles and can be overcome with strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to other Assistant Brand Manager or Marketing Manager positions in the toys, FMCG, or entertainment industries.
- However, this role is unique in its focus on the Benelux & Nordics region and the opportunity to work with iconic Mattel brands.
- Career progression opportunities may vary depending on the company and industry.
ASSUMPTION: While this role shares similarities with other marketing and brand management positions, its unique focus on the Benelux & Nordics region and iconic Mattel brands sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch in the Benelux & Nordics region
- Managing a local PR or live event campaign, including partnership development and execution
- Analyzing brand performance data and developing strategies to improve market share and profitability
ASSUMPTION: These sample projects are representative of the types of initiatives an Assistant Brand Manager might work on at Mattel.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Mattel support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mattel approach collaboration and communication with external agencies and partners?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Mattel's careers website
- Tailor your resume and cover letter to highlight your brand management, marketing, and campaign development experience, as well as your understanding of the Benelux & Nordics retail environment.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Follow up with Mattel one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
